We tend to focus more on logos with a lot of frills because there is simply more to talk about. However, few consumers think about how the simple, iconic logo designs and minimalistic logos around them have a huge effect. You may not spend a lot of time thinking about the Nike logo, but it nonetheless has a very powerful subconscious effect. Here are the top ten simple logos, along with what exactly makes them so effective.
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What’s in a heart? Not only is this shape a representative of love and affection, it also is the life force of the human body. A heart can have extremely positive connotations, but it also can be seen as cliché and even childish. As we will see from the following ten heart logos, there are ways to use this shape in logo design while maintaining adult sophistication and complete seriousness. The following ten logos get at the heart of logo design, both literally and figuratively.
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Green is more than a color: it is the quiet calm of nature, a representative of health and safety, and even a lifestyle movement. Few colors are as expressive or as heavily loaded with meaning as this one. We wrote about the top 10 blue colored logos in the past too. The following ten green logos use this color to communicate important information about their companies, although they approach this in very different ways.
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There was a time when bars and other drinking establishments paid very little attention to branding. The assumption was that people were there to drink, not to buy into a brand. However, we have seen many bar logos lately that are sure to entice customers in droves. It just goes to show that there is no industry too small or too sinful for beverage logo design or alcohol logo design to have a huge effect on success. Here are ten logos that are proving our point with every drink consumed.
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There are several advantages to having a black and white logo design. First, it can hint at sophistication. Second, it gives a factual, ‘black and white’ image. From a practical standpoint, black and white is easy to reproduce, with no worry about matching exact hues. It tends to look clean and uncluttered.

Color makes an important statement in logo design, but choosing not to use color can say just as much. While black and white logos are often boring and a little too understated, these black and white logos are attractive, inviting, and perfect for the businesses they represent.
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