Logo Design Blog

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Anatomy of a logo design

I would like to express a sincere thank you to Jeff Marsh and the design team at Logo Design Works, for the great job on our new company Logo, and business card design and stationery design. Everyone who has seen the result is very impressed.…


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Redfin Slips into a New Identity

How can you possibly protect such an intangible thing as creative idea? True there is IPR protection, copyright, trademark and so on. But can they stop plagiarism completely? It is impossible because you can not guarantee that two creative individuals in two corners of the…


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Makeover for London Police

For majority of the non- British people, the existence of London police is to found in the pages of literatures or on the movie screens. Who can forget the characters of Scotland Yard police officers coming alive in the pen of Sir Arthur Conan Doyle?…


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Google the Most Valuable Brand of the World?

In the corporate corridor of power and publicity, the hottest news is: Google Inc. has dethroned Microsoft Corp. from its coveted seat of the premiere brand of the world. Be it the Reuters news source or CNet covering the writing of the wall is same…


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Changing Time; Changing Brand Identity— the Visa Experience

  A successful business entity would always evolve itself to perform better. With its thirty plus years of industry presence, the Visa International has changed with time by incorporating a host of features to its credit and grown beyond a mere credit card company.  …


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The Making Of A Great Logo Design

  Becoming legendary logo artists like Paul Rand or Saul Bass is a dream of every designer. But what makes a logo immortal? There are not many designers who can give you the perfect answer right away.   For immortal logos are the outcomes of…


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