Nextel has been through a lot of brand changes. In the United States, it merged with Sprint more than five years ago and kind of disappeared off of the radar when it comes to customers. However, the Nextel brand is still alive and kicking in…
Discovery, a network that markets mainly to women and children with such hits as I Didn’t Know I Was Pregnant and Jon & Kate Plus 8, is planning a new channel that will appeal mainly to ‘upscale men’. It is due to launch any day…
Sometimes the simplest logo design concepts are the most extraordinary. San Francisco’s Asian Art Museum is an amazing place to spend a day, if you ever have the opportunity. The museum recently launched a new and visual identity package that is based on, simply, the…
If you have been through the logo design process, you know that it can be intensive and challenging. When you end up with a design that works perfectly for your company, you feel protective of it, almost like a child. It is a hard-won victory…
Appropriated Logo Wins Award: If you have any familiarity with the world of advertising, you have probably heard of San Francisco advertising firm Goodby, Silverstein & Partners, known in the industry as GSP. If you are familiar with the world of logo design, you may have…
Destination branding is a subject that we write about quite often, for good reason. There is no industry in which image is more important. As we have noted before, people no longer go to the same destination year after year. We like to explore new…
If you are even minimally involved in the microbrew and home brewing world, you are probably familiar with the American Homebrewers Association. This organization has been representing and advocating for home brewers since 1978 and now has a sizeable following within the niche, with 27,000…
Award Winning Logo Design Team