Destination branding is one of the hottest areas of logo design. While people once decided on a vacation spot based almost entirely on prior experience and word of mouth, they now tend to look for new and interesting locales to visit. A logo design is…
This month marks an anniversary of one of the best known images in modern marketing and logo design—the Nike Swoosh. Although it looks as young and fresh as the day it was born, the Swoosh is celebrating its fortieth birthday. The Nike Swoosh is not…
University of San Francisco has had the same logo design for two decades now. Gee, you think it might be time for a change? Indeed, the change in logo comes with a new brand and a new logo design. We write all the time about…
Sleuth is a cable television network that was introduced in 2006 by NBCUniversal. As the name suggests, the network focuses mainly on crime and mystery shows. However, the name is in the process of being changed to Cloo—pronounced Clue—which hopefully will be more appealing to…
Marketing and logo design are important for all businesses—including the business of theme parks and amusement rides. More and more roller coasters are using logos as way of promoting themselves to amusement park-goers looking for the latest rush. These logos belong to a unique genre,…
I have been seeing murmurs of a new logo design for Lebanese chain Zaatar w Zeit for several weeks, but I decided at the time not to write about it. However, I was thinking about American fast food design the other day and decided to…
The emperor may wear no clothes, but the king wears a tie… the King of Beers, that is. Budweiser is changing up their classic can design and adopting a sleeker, more modern brand. The main image on this new packaging design is not a crown,…
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