Often, designing a logo is like putting the pieces of a jigsaw design puzzle together. The client would come to you with a box in their hands. Rarely, the box would have a picture on the lid and you right away know what the client…
The idea of having 100s of designers presenting you with logo design ideas and the ability to pick one winner and pay just that designer might seem quite appealing. In fact it is like a fairy tale. If you do not think of the realities of…
The Branding of Childhood Is childhood a brand? While most parents think of their child as more than a chance to display logo designs, childhood is being branded more than ever. Bands of Brands Walk into any school—even any preschool—and you will see the Gap…
Every year brings changes, and 2010 was no exception. This year we saw some of our favorite brands make major or not-so-major changes to their logo designs and general appearance. Here are a few of the most notable logo design changes of 2010.
Many small businesses worry about the money spent on branding and logo design. In fact, many are worried enough to take on the task themselves—something we never suggest. The best way of approaching a logo design or brand with economy in mind is to let…
Logo design has become a huge business worldwide, with a professionally designed logo and visual identity necessary for just about any business anywhere to succeed. However, many less experienced business owners wonder if they are best served by working with a logo design agency. Because…
Can controversy boost your brand? In many cases, the surprising answer is ‘yes’. While few people think of controversy as being a positive thing, it can lead to free media exposure and stronger brand loyalty. A good example of this principle is the controversial ad…
