The emperor may wear no clothes, but the king wears a tie… the King of Beers, that is. Budweiser is changing up their classic can design and adopting a sleeker, more modern brand. The main image on this new packaging design is not a crown,…
Sometimes a change in logo is necessitated by changes in market conditions; other times, a new logo is needed because the business that it represents is changing. In more unfortunate circumstances, the logo must be changed because the old one is a giant logo design…
It seems like I am writing about a new Cheer logo design every time I turn around. However, a constantly evolving identity is necessary in the surprisingly cut-throat world of home goods and cleaning supplies. Many customers are simply grabbing the bottle or box on…
The Montreal Impact are a favorite team in Canadian Soccer, and they are about to make the fortuitous leap from the North American Soccer League to Major League Soccer. This is a huge opportunity for the team, one that certainly warrants a new logo design…
What are the hottest brands in the US? A recent survey from the National Retail federation’s Stores magazine found some interesting answers. Tech-forward brands like Amazon and Apple were the first to come to my mind, and they have prominent places on the top ten…
You may not think that nonprofit organization needs to have professional branding, but in actuality nonprofits must be run with the same branding and marketing sensibilities as any other business. Although they are not marketing to customers per se, they must woo donors and government…
Northern Illinois University is, unfortunately, known for negative events that are really beyond the university’s control. It was home to a school shooting in 2008 that killed five and injured more than twenty others. Unwanted events can have a huge effect on a brand, necessitating…
