With marketing and branding becoming an ever greater part of American life, we are seeing logos in increasing unusual places. One of the more unusual will be seen next month, on space shuttle Atlantis’s fuel tank. The United States flag and the NASA logo fly…
Building a brand is all about your customers. It only makes sense that your logo would also be about them. And what do people love to look at more than themselves? Including faces and other human forms in your small business logo can make you…
Government logos are rarely impressive, or even adequate, but the logo for the United States Department of the Interior is downright atrocious. Designed to look like a seal, the logo design features the date that the department was begun (we already knew it was old!)…
We write a lot about Google’s special event logos, but they really seem to outdo themselves every time. The company has moved from making simple, celebratory holiday logos to creating interactive designs that show the full range of Google’s creativity. The latest, Les Paul logo,…
Have you heard of Current TV? Have you watched it lately? For many Americans—too many for owner and founder Al Gore—the answer is no. However, the TV channel is hoping that a new visual identity will attract interested viewers and place the channel on the…
If you think the logo design and branding process is trying, consider it from the perspective of an actual designer. A designer’s logo must be the best example of their work, showing their timeless style and their knowledge of trends in the same image. A…
Soccer may have had a slow start in the United States, but it is gaining popularity almost by the second. This year, millions of Americans tuned in to watch the FIFA World Cup in South Africa. While new to most Americans, this event has been…
