Reaching one century of existence is quite a milestone, one deserving of a little celebration and a few gifts. The Indianapolis 500, known as “The Greatest Spectacle in Racing” obviously agrees, because the race has been treated to a special anniversary logo design to celebrate…
We look to national brands as examples of branding success. After all, they have made it from small business to global domination, and good branding sense often was part of this equation. Sometimes, however, even big brands seem to struggle with developing a logo design…
If you are the average person, you probably didn’t notice that Dell has been using a variety of logos. This is a common situation in companies that have undergone a period of rapid international growth, such as those in the technology fields. Just three years…
US Logo Design Trend Alert: Designers Get Double Vision As we prepare for one year to end and another to start, many people begin to look back at the preceding months. However, we at Logo Design Works are all about looking forward, especially at the…
Can you imagine your school without its mascot? These characters can become symbols of pride that endure for generations. Not only does a mascot stir up school pride, it also stirs up sales of merchandise and often helps to determine non-mascot related things such as…
Can bad logo design actually help a company? In general, no. However, if you are a large, well known corporation with a substantial following, a logo that brings bad press may give you at least a temporary boost in publicity. We all saw the Gap…
Logo design is pervasive in our society—so much so that it is impossible to create a video or even take a picture without a logo being present in it. While most of us in the logo design world aren’t bothered by this, there are many…
