Construction is a pretty straightforward industry, and the construction logos for companies in this field seem to follow suit. However, occasionally we see a construction logo that is creative and catchy, showing evidence of serious “outside the box” thinking. The following ten logos are great examples of using creativity and style to represent a rather concrete profession.

One of the most important components of a branding campaign is an excellent logo. As most of you would notice, majority of dental logos look strikingly similar and create little differentiation from one dental practice to another.

A dentistry good logo is one that takes design one step further. Instead of making an eye-candy, a well-designed logo is one that was created with a unique perspective and intelligence to see thing differently from the rest.

The following dentistry logos below will provide you with a good dose of inspiration so you’d inject a little more creativity into the logo design process. They will definitely make you smile in awe at the brilliance of the execution of the idea that it presents several layers of meanings to consumers. Some of the logos below are astonishing in their conspicuousness while others shine in their hidden secrets comparable to the likes of Colgate Palmolive.

These days, the best logos are those that immediately grab the attention of viewers and then subtly work to express their business nature and ethos. As you can see, most of the examples above are not all bells and whistles. Simplicity is often the key to a successful logo design that will enhance the persona of a brand.

Feminine Logos – There is no doubt that the female form is attractive to many. However, it can be a symbol as well—of motherhood, of femininity, of creation, of the home, and, of course, of sexuality. The following ten logo designs show how to use the image of a woman in a way that is effective without being racy or offensive.

Wine Logos – There was a time when wine was a stuffy beverage for people who would rather discuss sugar levels than enjoy their drink with good friends. However, these days are over. There are many new wine companies that are pushing wine as a young, modern, and fun part of life. Their logos are an essential part of this marketing effort. While we have written about winery logos before, the following ten deserve an entry of their own for being part of the new wine brand.

As you can see, wine logos don’t have to be stuffy or traditional to be attractive and relevant to their fields. If you think a modern logo design such as this might be right for your company, talk to a professional logo designer today.

Visually communicating certain ideas is a simple matter—for example, a type of business, or a particular product. However, ideas and tastes are a little more complicated to portray in a logo design. Many of the concepts that logo designers are charged with communicating fall into this category—abstract, intangible, and difficult to communicate. However, an experienced logo design professional knows how to use colors, shapes, and other elements to show almost any type of feeling or idea. The following logo designs take on a rather difficult concept – spiciness – and portray it well in a visual image.

Furniture Brands – What makes people buy a piece of furniture? Although most items in the home do not have a visible logo design, brand is nonetheless an important factor. When you are choosing furnishings for your home, you want to know that your purchases will be sturdy, stylish, long lasting, and make your home as beautiful as it can be. While it is difficult to see more than surface charm in a furniture showroom, a solid company brand can lead to customers trusting in your products to live up to their expectations. Here are a few furniture logo designs that communicate all this and more.

There seem to be several factors that make Furniture Brands and furniture logos successful. First, they use font and shape to hint at the type of products that they offer. Second, colors, usually traditional, give customers a feeling that they can trust the company in question. Last, there are elements in each that tie directly into the aspects of the company that make it distinctive and different from the competition. While this genre of logo design is definitely unique, it is not unlike other types of logo design in its need to communicate abstract ideas in a concrete, visual way.

Photography Studio Logos - Photography is both an art and a profession. As such, photographers must walk a fine line between pleasing their customers, remaining true to their artistic impulses, and marketing themselves in a way that maintains enough business to pay the bills. These photography logos are interesting and original, very different from the images that you would see in any other type of logo design. They are the cornerstone of each photographer’s brand, a hint at their personal style and the type of product that a customer can expect from the business.

While many photographers use their own photographs in their Photography Studio Logos, this is in general a bad idea. First, there is a good chance that many customers who would like several of your photographs might not like that particular one. Second, a photograph usually doesn’t work well on paper and stationary, giving your business a lower case look. For an appropriate, inviting, multipurpose, and yet intensely personal logo, you will need to talk to a professional logo designer. Here is a small sampling of the attractive and interesting Photography Studio Logos we have seen around lately.

Heavenly Star Logos seem to be popular in modern logo design. This may be due to the variety of connotations that the shapes have. They can represent wealth and fame, as with Hollywood stars. They can mean excellence and recall the days when a gold star meant you had studied your hardest. Last, they can represent the heavens, and all the sense of wonder and imagination that goes with them. The following ten logos are great examples of Heavenly Star Logos being used appropriately and beautifully in modern logo design.

Biotechnology may be big business, but it is one with little public support. Few people realize that many of their favorite products and most needed medications are a direct result of biotechnology companies and the research that they perform. Here are a few logo designs that do a great job of selling biotechnology for the innovative and extremely necessary field that it is.

As you can see from our examples, there are a few details that create a good biotechnology logo design. First, bright colors are often a good choice because they help to make this relatively misunderstood field seem a little friendlier. Second, fonts are used to balance the tone of the images, whether it is to add a serious, straightforward touch or a little bit of approachability. Last, images are important to communicate exactly what the company in question does. The average American will have only a foggy idea of what bioplastic research entails; the job of the logo design is to make this a little more clear. In addition, there are numerous fields of biotechnology, and a great logo design can help to differentiate a company from the many others in the field. We are all visual creatures, so a biotechnology logo design can quite literally speak a thousand words about the organization that it represents.

Soccer may have had a slow start in the United States, but it is gaining popularity almost by the second. This year, millions of Americans tuned in to watch the FIFA World Cup in South Africa. While new to most Americans, this event has been taking place to much global fanfare for almost a century. Similar to the Olympic Games, each World Cup has a brand and a logo design to represent its unique spirit to the world. Here are ten of these designs, in order of year rather than personal preference.

FIFA World Cup is a great worldwide tradition, and one that is drawing more interest in the United States as well. If the branding efforts and logo designs continue to be excellent, we can see the event gaining even more fame all over the world.

Who would ever think that insects could become commonplace in logo design? While these animals don’t seem cute, cuddly, trustworthy, or any of the other qualities that usually inspire logo designers, they nonetheless are being seen more and more in the world of graphic design. The following logos use insects in a variety of ways, all of them interesting and somewhat relevant.

It may be cooling off here, but there are places in the world where autumn does not bring clouds and cool weather. Jungles are perpetually warm and balmy, which might be why they capture the imagination of those of us who live in more temperate climates.

There are very few times when logo designers must answer the call of the wild, so jungle themed logos offer a rare opportunity. The following logos will make you think of the jungle, in all its balmy, tropical charm. Some refer directly to the jungle itself, while others use images of the flora and fauna that this area is known for. Most important, each is a unique and appropriate representative of the company that it represents. Could a logo design like one of these be right for you? Read on and see.

There was a time when a logo was a true trademark—that is, the mark of a trade. The logos of yesterday offered graphic depictions of the product being offered, usually in a simple hand-drawn or even carved format. While logo design trends have changed through the years and more modern techniques have taken over the market, there is no doubt that there are times when a vintage logo is appropriate. The following Vintage Logos are some modern designs with strong vintage flair.

Because the word ‘vintage’ can refer to a variety of styles, there is a great deal of inspiration to choose from in vintage logo design. If you think one of these styles may best represent your own company, talk to a logo designer about different eras and the emotions that each invokes.

Sometimes it makes sense to have an animal in your logo design—such as when this animal is in your company name, or when you run a business that caters to furry customers. However, using animal images in logo samples without an obvious reason such as this is becoming more and more common, enough that many of us would even call it a trend. Some of this is due to the fact that certain animals are associated with particular qualities, but some seems a little gratuitous. Check out the following ten Animal Image Identities and see what you think.

Anyone who has looked around lately has probably noticed that urban is the newest trend. From fashion to music to, yes, graphic design, urban influences are all over the United States. Here are a few urban logos that are undeniably urban, showing multiple different ways to use this trend with success.

As you can see, urban logos can come in a variety of forms and represent many different types of brand. If you think a logo like one of these might be a good choice for your company, talk to a logo designer today.

The logo world has gone dotty—at least if you look at a lot of the latest dotted logos coming off designers’ desks. Circles and polka dots are one of today’s hottest logo trends. As with trends in the fashion world and other areas, a trend can be handled in a way that is boring and dated or in a way that is unique and timeless. These dotted logos manage to be unique and timeless even though using a very stylish, contemporary design style.

Graphic design is like a language, with different elements sending different messages. While a circle usually means either friendliness or inclusiveness, using many of them together can change the message somewhat. These ten very different but nonetheless interesting dotted logos all have slightly different meanings that are relevant to their fields.

Text based logos are popular, as they make it easy to identify the company that the design represents. However, there is a slight but significant chance that the logo may end up boring without any kind of image. These Top 10 Wordplay Logos are text-only, but keep it interesting and unique, just as professional logo samples should.

Related examples of our work

As you can see, text-only logos don’t have to be boring or understated. In fact, there are many ways to keep it interesting without adding too much clutter to a logo. If you think a text logo may be best for you, talk to a professional logo designer today.

If you have ever looked at some of the world’s most famous logo designs, you may have noticed that many of the world’s best known corporate images are very simple. In fact, in many cases they involve simply the company’s initials. The following Top 10 Initials Based Logos are great examples of logo samples of how a very simple concept can be turned into a recognizable and highly personal part of a company’s brand.

Initial based logos are popular because they tie into the name of the company. When created by an experienced logo design professional, they can also tie into your industry and help to build your company brand. If you think a logo like one of these could benefit your company, contact a professional logo designer today.

Math Logos Symbols are becoming increasingly trendy in logo design. Part of this is due to the fact that they (up until recently) are only occasionally used in graphic design and thus seem original and unique logo. Another advantage is that they have a well-defined mean—there is no debate about what a plus sign implies. The following ten logos use math symbols to create interesting, eye catching, and meaningful designs.

Everyone wants to be a star nowadays, which may be why star logos are all around us. This shape denotes excellence, quality, and at times alternative culture. The following ten star logos represent ten very different brands, but the star shape is well used in all of them.

As you can see, the image of a star can be used in many different ways, to imply several different meanings. Unlike more basic shapes, such as the circle and square, the meaning of a star depends heavily on culture and even on the age of the viewer. A good logo designer knows how your target audience will view this and other shapes, and how to create a logo design that will draw them in.

Top 10 Guitar Logo Designs: Few of us play guitar, but almost all of us will recognize many of these logo designs. From industry leaders in guitar manufacturing to little known music teachers, these logos represent a wide cross section of the guitar industry. The one thing they all have in common? A great guitar logo design.

1. Fender Guitar Logo Designs

This guitar brand is considered one of the gold standards of the field, with a following of both serious musicians and celebrities who prefer this name over others. Although it seems plain, there are several meaningful elements. First, in this music logo design the cursive font is extremely traditional, and the writing is thick and bold to suggest an industry leader. Upper case E’s in the writing make it more distinctive, ensuring that people recognize the font and identify it with the brand. The angling gives a feeling of movement and change that balances the traditional image.

2. Gibson Guitar Logo Design

Gibson is another music instrument industry leader, so it makes sense that their font is very similar to that of Fender. However, there are notable differences. First, the letters have long ‘tails’, which is a look that is generally associated with rock and roll. Although Gibson also uses a rather traditional cursive font in thick, bold letters, several of the letters do not connect. This gives a modern feeling and adds to the distinctiveness of the font. It is easy to distinguish this logo design from those of its competitors, even those of competitors with text-only logos such as Fender.

3. DBZ Guitars Logo Design

This logo design is different from the previous two because, while black is certainly a dominating color, it is not the only color. Metallic gold suggests wealth and riches, while maintaining the rock and roll band image that is so important for a guitar company. An eagle suggests excellence while also being a common image used in motorcycle brands and tattoos. The lettering is jagged and highly untraditional, giving it a tough and even harsh look that is very different from that of the company’s competitors. This logo design sets the company apart from the others and suggests a brand that will attract people from the core market.

4. Liquid Evergreen Productions Logo Design

This is not a maker of guitars, but a company that gives guitar lessons. However, this small business’s logo is interesting enough to stand with the big companies. We see black and white again, although this time the black is in the background. A guitar image appears to have been drawn with a paintbrush, giving a feeling of artisan quality and warmth. The effect is very stylized, which is appropriate for any type of art business. While this classic rock logo design is certainly different from the ones we have looked at so far, it will certainly be attractive to people looking for a place to take lessons, as it implies artistry, knowledge, and even friendliness.

5. Dean Guitar Logo Design

Dean guitars are not the most popular, but they have a cult following that includes some of the best known musicians in the world of heavy metal. Their logo adds to this underground feeling. First, the writing is blocky and thick, with not even a hint of friendliness or softness. Wings coming out of the first word give a sense of freedom and flight that will resonate with this industry, while also giving an edgy, biker appeal. There is not a lot to this logo, but it is distinctive and minimalist style enough that guitar enthusiasts all over the world recognize it.

6. The Guitar Studio Logo Design

This business focuses on selling and repairing guitars, an artisan field that is well served by this logo design. While the font is traditional and even boring, the G is formed by a line that hints at the body of a guitar. This appears to be hand-drawn, which is complimentary to this homespun brand. The line is wavy, which implies movement and change.

7. Bill Pierce Guitar Logo Design

This is perhaps the edgiest and artsiest logo design we have looked at so far in this list. An inclusive circle surrounds a split-tail electric guitar, in a mottled red that commands attention without being overwhelming. The unevenness of the paint, especially the large splash at the top of the circle, give a somewhat graffiti-like feeling to the image. The name of the establishment is written in square, upper case letters that give a sense of formality, but this is balanced by the fact that the I’s are dotted with small stylized flames and looks like a forward thinking logo.

8. Breedlove Guitar Company Logo Design

The logo design of this guitar maker is a winner simply because it is so different from the rest. Instead of pointy, bold lettering, the font is lower-case and nonthreatening. The image is not of a guitar, but of a bubbly, cloud-like B in a soothing pale gray. Wavy lines and wave logo image give a feeling of movement while adding to the overall dreamlike feeling. The effect is psychedelic yet serene, which will make many guitarists want to give this product a chance. Not all guitarists are heavy metal head-bangers, and this logo caters to those who fall outside the box.

9. Peter Malinoski Art Guitars Logo Design

These guitars are a little different from the average, as the name and logo design suggest. The sole image is of the last name written in a scrawling signature, giving an artistic feeling. The full name of the business is written below in ultra-traditional, almost boring letters that were likely chosen so as not to take attention away from the image. If we had our druthers, the writing would all be in the same color—the use of red and green is distracting and probably unnecessary—but the logo design is nonetheless attractive and meaningful to the brand.

10. Guitar Hero Logo Design

In a world where many are too impatient to take the time necessary to master a musical instrument, Guitar Hero may be the closest that most of us get to a guitar. Luckily, the logo design is enticing enough, with a black and white color palette that we have seen in several guitar logos, along with pointed letters that tie into the metal scene. Heavy shading makes the lettering more substantial, while the paint splatter below gives a graffiti look. This logo design is edgy without going so far that potential players will be alienated.

Top 10 Similar Logos: Having a logo that is similar bordering on identical to another can be a branding nightmare. Because the entire point of a logo design is to set your company apart from the rest, it is highly important that they be entirely unique and completely representative of your company. The following five sets of logo twins are so similar it is impossible to miss. Are these plagiarisms or evidence that great minds think alike? You decide!

As you can see, similar logos are definitely out there, and often comical in the companies that they bring together. To prevent confusion, you should consult a logo designer today to get the original, uniquely representative logo design that your company needs to find success in a competitive business climate.

Top 10 Modern Art Logos: When you really look at it, some of the world’s most iconic logos are reminiscent of modern art. Think of the ultra-stylized Nike swoosh, for example. There are several reasons to choose a modern art logo. First, the abstract shape is less obvious than using an actual object in your image. Second, using shape, color, and other abstract elements of design can actually be more effective than a more concrete identity. Here are ten different logo designs that recall some of the many schools of modern art, each contributing a solid sense of branding to the companies that they represent.

1. Kartamira Travel Company Logo Design

The circle is a symbol of friendliness and inclusiveness, giving a safe feeling that it definitely complimentary to a travel agency. As a bonus, the circle is also the shape of the Earth, which implies that this company handles foreign travels especially. However, this circle is different, a museum quality work of art made of overlapping lines that create a sense of balance between order and chaos. Simple black and white creates an uncomplicated and sophisticated color palette that is underscored by the unassuming font.

2. Dajob Career Development Center Logo Design

This company uses an abstract image to show that they are different from the average, business-like company. In this case, a stylized butterfly represents growth and transformation, with cool colors that are calming and trustworthy. The orange circle ties the image in with the text and adds a focal point to a very filmy, abstract logo design. Simple but bold writing also adds a little weight to the image.

3. London Olympics 2012 Logo Design

This modern art logo design may be controversial, but this has stirred up debate that calls yet more attention to the image and the event it represents. A bright neon color palette (several different colors are used depending on the context, but all are equally intense) draws in the eye and holds it, making it more memorable. Bold shapes, jagged edges, and neon shadowing add to the modern feeling. This logo is not necessarily attractive, depending on your sense of style, but it definitely is a good example of using modern art.

4. Cubist Logo Design

Cubism is perhaps one of the most famous schools of modern art. This image references the movement both in its name and in its identity. Overlapping shapes are used here, one of the hallmarks of this style. A coffee cup is given a human face—literally—which creates an approachable image that is congruent with the brand. Shades of brown are used, which ties into the product and adds to the modern feeling. A cubist logo design could be too cold for a hot beverage, but this logo is just right.

5. Rain Bows Logo Design

A logo design for a company with this name must be colorful, but using a modern art logo design in this case prevents being overly cliché. Instead of a bright, cheery rainbow, we have a cascade of color that resembles splashed paint. The color and the lower case lettering offsets the severity of the image, giving a balanced and attractive overall logo.

6. Sony Walkman Logo Design

This logo is anything but new, yet it retains power due to its use of simple, modern shapes. The modern art design in the logo is a blobby representation of a W. The writing is also modern, in a unique font that has become part of the Sony Walkman brand. A colorless palette makes it easy for the brand to work in a variety of contexts. Overall, this logo represents some of the best work of modern art logos: simplicity, originality, and versatility.

7. Colorful Colorado Logo Design

This company and website focuses on promoting the arts and crafts of the state of Colorado, so a modern art logo is an excellent and appropriate choice. In this case, the letters of the company name are layered inside each other, each in a different bright hue. This ties beautifully into the name and results in an attractive yet relevant image. This is a good example of how an identity can speak clearly about a company brand.

8. Seculier Nederland Logo Design

This brand uses painted lines, in this case unevenly painted lines, to create a bright, modern image. The rainbow is abstractly drawn to create the initials of the organization, with the colors arranged in a way that detracts from the rainbow image. Clean, plain writing below in a clear shade of blue adds a touch of seriousness to a whimsical image.

9. Aol Logo Design

This software giant changed from one logo to more than sixty of them in an attempt to seem more modern and versatile in a field with more and more competition. While any logo designer or branding expert would have serious problems with this strategy, this particular result is nonetheless an attractive example of modern art logos. A variety of colors and shapes fill the image, haphazardly yet symmetrically arranged. The name of the company is placed slightly off center in a blocky, easy to read font. The period after the name gives a sense of finality and adds a touch of formality to an otherwise casual image.

10. 4 Logo Design

Again we see a cubist approach, but this time forming the business name, which in this case is a single numeral. The result is simple yet memorable, with sharp edges and bold shapes that give a feeling of substance. This brand could have been either too simple or too complicated; instead, it is as simple as the company name, hinting at the brand without outright screaming it.

As you can see, modern art logo designs come in a variety of types, and these ten examples are just the tip of the iceberg. If you think a logo such as this might be the best choice for your company, contact a logo designer today.

Top 10 Classic Video Game Logos: Why is a Classic Video Game brand from decades ago relevant today? Many of these identities have survived longer than the companies that they represent, becoming iconic representations of an era gone by. The gaming logos now represent a generation gone by, with a retro charm that is still present both on t-shirts and in the hearts of video game lovers all over the world.

1. Magnavox Odyssey Logo Design

This computer logo used a classic font that was similar to the way computer appeared on the screen of the first generation of home computers. This was intended to look modern and cutting edge, as befitting the world’s first home gaming console. Red is a powerful and aggressive color, while the upper case lettering gives a sense of importance.

2. Atari Classic Video Game Logo Design

Three roads converge into the single stylized A that represents one of the best known video gaming systems of the eighties. The lines used in this image give a sense of movement that is appropriate for a continuously changing industry. This image can still be seen on t-shirts worn by video game fans, showing the timelessness of this simple image. A lack of color is typical of this generation of video games, many of which came before color technology company was widely available in the industry.

3. Nintendo Logo Design

This image is unique in that is both the original and currently used Classic Video Game brand. Although it was originally only available in red, it is most often seen in gray nowadays. Dates back to 80s. longevity sign of excellence. Unlike the technologically savvy designs of the time, this image is ultra-friendly, with gently rounded letters in a casual mix of upper and lower case. The oval around the company name gives it both a feeling of friendliness and a sense of well defined borders. This simple yet friendly logo is a little more timeless than the others seen here, which may be why it has enjoyed such longevity.

4. Nintendo 64 Logo Design

How can two brands from the same company be so different? The Nintendo 64 brand, which will be recognized by early nineties video gamers, is colorful, blocky, and even childish. Primary colors are reminiscent of elementary school, while the image is of an ‘N’ turned into a square, hinting at the multi-dimensional aspects of this then new generation of video games. Obviously this image was intended for the young, which meant that Nintendo had to revert to its original logo once it decided to reconnect with older gamers in the teen and young adult market.

5. Tetris Game Design

Most people who were alive in the eighties can remember this wildly popular game, whether they actually played it or not. This simple block-stacking video game used a bold Classic Video Game logo in assertive upper case letters and aggressive flame colors. Jagged edges give a feeling of danger, while outlining in black added extra emphasis to the image. While there is nothing assertive about stacking blocks, it was necessary to use an image such as this to create an image that would attract a target audience used to games with fighting and competition.

6. Activision Brand Design

Again we see a timeless logo that is still used to this day. This was the first company of video game developers. The use of black and white ensures that the image could be used for a variety of different games, while the relatively simple font has contributed to the long life of the image. Upper case letters combined with plenty of hard edges give a strong, masculine feeling that befits a video game.

7. Commodore Logo Design

The Commodore was an early brand of home and business computer, with several models created to accommodate the video games of the era. Because of the military themed name, the patriotic color scheme is appropriate. The C refers to the name of course, while the blue and red lines appear to be ribbons, implying excellence. Although this Classic Video Game identity is more than twenty-five years old, it clearly was created to represent a company with aspirations toward excellence in its industry.

8. Apple Game Design

Before Apple became a global giant known for making everything from the iPod to the iPad, before their Classic Video Game image was sleek, iconic and monochromatic, there was the popular gaming computer the Apple II. This computer was fun and above all colorful, as it was one of the first personal computers to allow colorful games. The rainbow of colors hints at this important feature while also giving a fun overall image. The bitten apple image remains to this day, a symbol of the temptations of the computer age. Note the lower case Classic Video Game logo in what was then a forward thinking font, mixing friendliness and a cutting edge feeling in the same five letters.

9. Pac-Man Logo Design

This was the first game to receive mainstream popularity and the symbol shows this mainstream appeal. The yellow is identical to that of the well known main character of this game, and strategically placed dots in the letters mimic simple eyes. The lettering is thick to give a sense of substance while also reflecting the shape of the main character. Blue and red shadowing make the image pop and add to the high tech feeling.

10. Intellivision Logo Design

This Mattel creation was once a strong competitor with Atari and the other well known video game platforms of the day. This Classic Video Game logo is a little more colorful than most of its contemporaries, with electric blue and bright purple. These are choices designed to appeal to the young and reflect the tastes of the times, but in fact they only served to limit the possibilities for this promising company. However, this symbol deserves a place on our list for being uniquely reminiscent of its era with pixilated lettering and an equally blocky figure of a human running in addition to the trendy coloring.

As you can see, these identities are all unique in that they represent their respective eras while also having timeless elements that are still used in modern logo design. It is just this balance between trendy and timeless that designers attempt to achieve.

Top 10 Wave Logos: A wave is more than a result of the tides; it is a symbol of movement and change. Just as the tide brings in fresh water, a wave logo design represents an influx of fresh ideas. Just as a river current might move a raft, it represents advancing in a positive direction. The following ten logos use waves to communicate these ideas and more, creating a powerful image for their customers and community and follows from the logo design trends of 2010 posted yesterday.

1. Surfrider Foundation Logo

Charitable foundations are usually focused on change, making a logo appropriate. However, it is hard to think of a foundation that merits a wave more than this one. The Surfrider Foundation encloses the shape inside a rectangle, which gives the wave logo sense of trustworthiness and tradition while creating an attractive image with well defined borders. An ultra-traditional font adds to the sense of convention, although the italics match the wavy theme well.

2. UC Santa Barbara Logo

This university is located in the beachfront town of Santa Barbara and thus can benefit from incorporating this shape into its logo. Besides this obvious connection, there is no reason that a university should not use a symbol of change and movement, as this is supposed to be the site of new thoughts. In this case, the deep sea blue and the rich gold are both appropriate colors for a school located in a wealthy seaside community, and the serious font gives a scholarly touch that grounds the oceanic theme.

3. CharterWave Logo

These waves are decidedly fluid, overlapping each other in various shades of blue. This is a popular trend in modern logo, but this image is clearly reaching toward the timeless by toning down the overlap. The watery feeling of this logo is clearly appropriate for a chartered yacht company, while the rectangular shape gives a sense of tradition. Upper case letters in a modern font add to the timely yet timeless image.

4. Roshni Gar Logo

This nonprofit and philanthropic agency offers community activities and services for female immigrants to the area. We see this shape incorporated throughout the logo, this time in feminine purples as well as oceanic blue. The handwritten look of the organization name gives a personal touch that women and girls will appreciate. Circles create an inclusive and friendly image, while a taglien below makes it easy to see exactly what Roshni Gar’s purpose is. This logo shows how other colors can be used (not blue) in a logo without diminishing the power of the image.

5. Wave Alchemy Logo Design

This company uses this shape, but in this case a sound wave. However, it represents the same sentiment. The wave in calming blue represents change while tying into the music industry in which this company is focused. Lower case letters are informal and offset the seriousness of the many lines in the music logo design. This is a new and interesting way of using this shape in logo, and a very successful one as well.

6. Martha’s Vineyard International Film Festival Logo

In this case, a wave like shape creates the initials of the film festival, tying the shape into the name. While this shape is always appropriate for a film festival logo that encourages new ideas and techniques in international film, it is more so for a community that is surrounded by ocean. Blue is the obvious color choice for a logo, but green adds an earthy touch that is definitely complimentary to the film festival. Because of the way the colors are arranged, this could be interpreted as the ocean meeting the land as it does in this seaside community.

7. Ocean Grove Baptist Church Logo

Most churches don’t focus on change and movement so much as tradition and morality. Incorporating a popular symbol of change into the logo for a church will help it stand out from the crowd. The prominent use of lower case letters also adds to the general informal feeling. This logo is very different from most religious logos: sleek, minimalist, and ultra-modern, appealing to people looking for a less traditional version of the religion that they grew up with. Hopefully this is exactly the image that the organization has in mind.

8. Clean Wave Ventures Logo

Because water and the color blue are both associated with cleanliness, it makes sense for a company using both elements to have the name ‘clean’ in its name. This logo uses both this shape and the inclusive circle, along with an expanded range of colors including orange and green to create an eye catching image. Simple, rounded lettering combines to add to the clean, friendly image. Using modern lines without details or frills makes it easy to keep a modern and uncluttered image (read logo mistakes) even with many different elements.

9. Blue Wave Bar & Grill Logo Design

This is also a way of using the wave in a clean, uncluttered fashion with modern edges, but in a very different way than we saw before. The wave appears to be a hand-painted Modern lettering in a slightly off kilter placement gives a friendly and informal feeling. A thin blue line below give the logo defined proportions and a finished feeling. This restaurant logo design is for a bar and grill, and does a great job of advertising the waterfront location and casual feeling of the establishment.

10. Wave Broadband Logo Design

This logo design is a winner because it incorporates this symbol into the lettering instead of using it in a separate image. Each letter has curvy elements reminiscent of a wave in a clear, watery blue. This gives the design a simplicity that is appropriate for a technology company logo design. A tagline ensures that people understand exactly what industry this logo design is designed for.

Although the wave communicates the same basic elements, it nonetheless can be modified to work well with a variety of logo designs and companies. These ten logos show how versatile a single shape really can be.

Logo Trends for 2010: With the year more than half over, we have already begun to see a few trends in the world of logo design that we could never have predicted. Read on to see what logo trends are setting this year apart from the rest as seen in 2009.

Cutting Back. This logo trend takes a normal design and then cuts it a little short. This can create a unique logo and hint at a company offering not a little more, but a little less. The following logos may be the first of their kind, but they are certainly not the last. We expect to see more of this style in the coming months.

1. Cutcost.com Logo Design

This is a text based logo with a twist. Instead of having a logo with just the company name and website in a traditional yet casually lower case font, this image goes a little beyond the ordinary by cropping the bottom quarter of the writing. The wording is still clearly visible, but it takes an extra second to read. This extra second gives the logo more time to be observed and remembered by observers.

2. Cite des sciences et de l’industrie Logo Design

In this case, the cropped writing has been cut short to fit into a neat square, giving a sense of tradition to this scientific organization. The aggressive red combined with the slight off center position of the circle adds a little personality as seen in retro ideas for web sites, but the way the letters are cropped really steals the show. This logo is simple enough to work for this straightforward industry, but interesting enough to draw in the eye.

3. Spats Logo Design

In this case, the image rather than the text is cut short. Several line drawings of old fashioned people are cut short by a bar to make room for Wild West lettering. The dark blue color is a traditional choice in color. In this case, cropping one element of the design allows for a well rounded and balanced logo.

All Tied Up. Ribbons are now more than a sign that you’ve won the county fair; they are more and more a sign of advocacy and support. Because they are fluid and can show movement, ribbons can also be used to show movement and fluidity. This multi-functional shape is beautiful and communicative, which might be why we are seeing it more and more in the world of logos.

1. Tulsa AIDS Walk Logo Design

This logo goes for a simple look with the word ‘Walk’ in simple, unadorned letters in eye catching uppercase letters. A red ribbon, the symbol of AIDS awareness, is folded and symmetrically placed in the center of the word. The ribbon is made of a red shoelace, which ties perfectly into this event. This image is simple, yet memorable enough to stand for this community event.

2. Warm Air Logo Design

This is not an advocacy group, but instead a heating and air conditioning company. However, the ribbon logo trend works just as well here because of its innate versatility. Because of the name, warm colors such as red and orange were really the only choice. If you look closely, the ribbon loosely forms the shape of the letter W. The font is unique, but not enough to detract from the simple and attractive image.

3. Healthcare Support Logo Design

The cross shape is often used in healthcare designs, so it is appropriate to see ribbons for advocacy forming a cross in the logo of this healthcare advocacy organization. The simple, upper case writing gives a feeling of seriousness that is bolstered by the use of blue in the image. The hint of gold adds just the right amount of emphasis, drawing in the eye while suggesting quality. Creating a cross from laying the two ribbons against each other makes it easy to have a healthcare oriented logo without being overly obvious or cliché.

Going Dotty. This logo design trend is a variation of the popular mosaic pattern we are seeing in new logos all over the world. Using circles instead of other shapes gives a feeling of friendliness and inclusiveness while creating a light, bubbly image. As we will see in these logo designs, a variety of companies can use this theme successfully.

1. Springboard Logo Design

This mortgage company is trying to project a very different image from the average serious financial services logo design. It achieves this by using a springboard image made of circles, which ties into the name and the trend beautifully. The use of green gives an earthy, organic image that, combined with the inclusiveness of the circle, appeals to modern families.

2. Zonik Logo Design

This logo design has an image of the company’s initial made of multi-colored logo dots. The bubbly charm of this trend combined with the many primary colors gives a fun, likeable feeling that is sure to appeal to potential customers. The only question is whether this trendy logo design an withstand the test of time.

3. Hyatt Place Logo Design

Can a hotel company benefit from a logo design motif that is inherently playful and anything but serious? Hyatt Place shows that this can be done with success. A square is made of multiple dots in a variety of colors. The sense of many different elements coming together to create a cohesive whole cannot be missed.

There are both dangers and benefits of using trendy designs in your company’s logo. First, while they might be timely at the exact moment, there is a good chance that a trend might be hopelessly outdated in just a few years. Second, many companies will be following the same trend, which will make it difficult for your logo to be as unique and noteworthy as it needs to be in order to distinguish your company from the competition. Despite these drawbacks, these elements can be combined into professional and unique logo designs when handled by an experienced logo designer. If you are interested in seeing if one of these trends can be just right for your new company logo, contact a professional logo designer today.

Top 10 Art Supply Logos: Children around the country are well entrenched in summer, but many parents are already dreaming of sending their little ones of for the day once again. The following ten logos are among the best recognized in the business. There will surely be at least one of these well known images in every backpack this fall.

1. Crayola Art Supply Logo Design

This brand is truly the golden standard of school and art supplies, so gold is an appropriate color. The writing is rounded to give a child-friendly feeling, while the smile below it is cheery. Everyone knows Crayola for its jumbo boxes of multi-colored crayons, so the rainbow of colors is both relevant and eye-catching.

2. RoseArt Logo Design

If Crayola is the king of crayons and children’s art, then RoseArt is certainly the crown prince. The same oval shape is used here, but black fill gives it a more serious feeling and implies that these are products more aimed at artists than children. Again we see rounded letters, although these have a few adult hard edges. A rainbow of colors ties into the art products that RoseArt is known for.

3. Elmer’s Art Supply Logos

When you reach for glue, you probably reach for Elmer’s, but can you explain why? Few logo designers can put their finger on why this logo design works so well, but there is no denying that it does. Blue and orange are an eye catching combination, with colors from opposite ends of the color wheel creating a bright and cheery effect. The lettering is rounded and yet substantial, maintaining a friendly feeling while maintaining a substantial feeling. A triangle above the lettering incorporates Nature’s strongest shape to add to this strong impression. However, the logo design has one fatal flaw: the cow that makes up the only image. This animal refers to the use of cow bones and hooves to make glue, a practice that most modern people would find unappealing. For some reason, we all overlook this unpleasant reference when reaching for a bottle of glue, and it’s a good thing for Elmer’s that we do!

4. ThinkEco Art Supplies Logos

This school and art supply company obviously has a very different marketing angle than Crayola or RoseArt, and the school logo design shows it. Instead of multiple colors to emphasize the artistry of the product, there is a single brown and green tree with the end sharpened to look like a pencil. The references to both nature and the products are obvious. Rounded lower case letters are friendly, but balanced by upper case lettering below.

5. Prismacolor Art Supply Logos

This art and school supply brand offers higher quality products for the more serious student or artist. As such, the logo design is a little more serious than those we have looked at so far. The business name of the company is written in upper case letters for a serious feeling, with solid black and white colors giving a sober edge. However, there is a small line in rainbow colors below to hint at the purpose of the company. This well-balanced logo design studio appeals to a wide audience, as evidenced by their product’s use in both elementary school and art studios.

6. Texas Instruments Logo Design

Think this logo is plain? It may be simple, but it does a great job of communicating important information about the company. The image includes the state of Texas enclosing the company’s initials. The lettering is black, angular, and even severe, which hints at the serious nature of the calculators that Texas Instruments is known for. The black, white, and red color scheme is all business, setting this logo design apart from the more frivolous ones seen at every school.

7. Ideal School Supply Logo Design

This is not a art supply maker, but a retailer instead. The logo design thus must be more well rounded and hint more at the general field than any one product. This logo uses a royal purple to imply that they are the top of their field, combined with elementary hues that tie into their main customers. The small gold person is rounded and friendly while also being composed of basic shapes, which matches the shapes above him or her well. The combination of a square with circles gives a sense of balance between seriousness and levity.

8. Alex Art Supply Logo Design

This well known company creates school and art supplies for smaller children, from preschoolers through grammar school children. This intended audience is reflected well in this logo design. The red and yellow are eye catching and bold, made up of primary shapes that appear to have been hand painted. Angular letters are also made of shapes, creating a cohesive image. The black and primary colors in the lettering are excellent accents that give a professional image while relating to the target market of young children and the people who care for them.

9. Geddes Logo Design

We’ve all seen the folders and binders covered in baby animals and other images chosen to win children’s hearts. However, few people realize that most of these are made by the same art supply company, Geddes. We think this brand is ready to go public and take credit for their contributions to backpacks everywhere. The image is of a simple, hand-drawn lower case G enclosed in a serious rectangle. The bright colors of the image are modern and stylish, a break from the many primary colored logos we have seen. Blocky lettering makes the logo design feel substantial, but the letters are arranged in an informal, purposely haphazard fashion that keeps it friendly.

10. Operation Backpack Logo Design

So far our logos have focused on art supplies, but there is no denying that many children cannot afford to run to their local store for a new backpack full of everything they need for art success. For these children, many communities have school supply drives to collect and distribute these items to needy families. This particular school supply drive is a cooperative venture between the Texas Rangers and local motorcycling or political organizations. As such, the logo features a biker wearing the Rangers logo with a backpack full of pencils. This logo design wins for being humorous and eye catching while obviously uniquely relevant. This summer, keep your eyes open for these types of organizations in your own community so you too can help a needy child.

Top 10 Cool Logos: If you are like most of the Northern Hemisphere, nothing seems as far away as the cool of winter. These cool logos or cool logo design, carefully crafted to bring thoughts of ice and cold, should be a welcome respite from summer.

1. Cool Earth Logo Design

Nothing sounds better in the heat of summer than reducing global warming, making a cool logo design like this more than welcome. A globe is used here for obvious reasons, with a lower case e encasing it. It appears to be a stream of air flowing around the planet, giving the subtle impression that it is a cooling current. The perfect cooling color? Blue. The lower case lettering combined with the generally round image give a friendly, approachable feeling.

2. Alaska Airlines Logo Design

It only stands to reason that an airline named for an arctic state would have a cool logo design that is reminiscent of wintry chill. This one doesn’t disappoint. Again we see a cooling blue, this time in a brighter color that feels more official. Uneven edges offer a sense of realism, while the Alaskan native smiling in the center adds a friendly touch while obviously referencing the name. This logo was designed to look good in print as well as on the tail of an airplane, and it fits the bill well. The writing is black, bold, and official, giving a sense of safety that is very appreciated by people trusting this company with their travel plans and even their lives.

3. Hydra Vodka Water Logo Design

Imagine the situation: you are out at a favorite night spot in a balmy crowd of people. You want an alcoholic beverage but need something to cool yourself off. Hydra Vodka Water is hoping to serve this niche of thirsty club goers, with a drink that offers the refreshment of water with a kick. The cool logo is modern, as befits a vodka beverage, but refreshing at the same time. Bold upper case letters pull the eye into the cool logos, with sharp edges and a modern font bringing the logo into this decade. A wave above the writing implies change, that this vodka is a break from more stodgy and less refreshing drinks, while also hinting at the cool and fresh nature of the liquid inside.

4. NHL Winter Classic Logo Design

Finally we see a color other than blue, albeit as an accent that adds a patriotic feeling to this well known hockey event. The sign is retro and full of classic charm, with a marquee shape that implies it is a true event. The writing is designed to fit in with this theme. Icicles and gleaming stars give the feeling of a cold winter’s night, with a hockey puck coming out of the image to entice hockey lovers everywhere.

5. Torino Olympics 2006 Logo Design

This was not the first Winter Olympics Mascot logo to reference cold and ice, but it just may have been one of the more effective. A steep mountain is created abstractly of white circles that imply inclusiveness and tie into the well known Olympic rings. Lower case lettering emphasizes the friendly feeling while also tying into the ultra-modern feeling of the cool logo. The blue of the image is a little lighter than the well-known Olympic blue, which helps it stand out. While this logo could have been plain and lacked charm, the slight angling of the peak gives it a very recognizable and professional feeling.

6. Klondike Cool Logo Design

What would you do for a Klondike bar? In the middle of summer heat, people around the nation reach for this brand of ice cream to cool them off, in part due to the well-known logo and tagline. The polar bear mascot and cool, icy blue reference the arctic, while the shape around the bear appears to be part of a seal, implying excellence. The big, almost bubbly letters are clean and formidable at the same time. Graphic artists will appreciate the slight asymmetry of the lettering, with the ‘K’ much longer than the other letters. Sometimes a seeming lack of balance actually creates a better and more recognizable overall product.

7. Iceman Logo Design

This logo design uses one of the most popular current trends in the field, origami. If you look carefully, the iceman in question appears to be made of folded paper, giving a clean modern feeling and a three dimensional aspect as well. The lettering is jagged to tie in to the icy name while matching the style of the image. There are subtle shadows under the letters that will inspire mixed feelings in many graphic designers, but the overall effect is modern and relevant to the name. A calming blue keeps this logo from being a little too confrontational.

8. Minnesota Ice Logo Design

This nonprofit organization chose a name that ties into the well known cold winter weather of Minnesota as well as the nickname of the drug it is combating. The shape of the state is created from a powdery white that could be the drug or simply ice, and enclosed in a small baggie. The jagged and slightly irregular writing also could be interpreted as icy or merely messy. This cool logo is a winner because almost every element in it could be interpreted to refer to either methamphetamine or winter cold, making it very personal indeed.

9. Mint Catering Logo Design

This logo is a good example of thinking outside the box, creating a cooling effect without using a single pixel of the color blue. Mint is a refreshing and cooling flavor that is associated with a popular flavor of ice cream, so it is a great choice both as a name for this company and a color for this logo. The leaves are realistically drawn and feature a few drops of water for a dewy look. The writing is lower case and friendly, hinting at the personality of this small business.

10. Nantucket Ice Cream Logo Design

Nantucket is not generally associated with ice cream, but instead with whaling and the ocean. This logo brings both elements together, with a round logo reminiscent of other nautical logos enclosing a whale spouting delicious ice cream cones. While it is not a realistic image, it is certainly a memorable and pleasing one that customers can recognize and identify with.

Top 10 Forward Thinking Logos: Food is no longer just a way of nourishing yourself; for many people, it’s a way of living and a general philosophy. The following companies and the food logos that represent them offer food as a form of forward thinking, each in very different ways.

1. Chez Panisse Forward Logo Design

Back when the word ‘organic’ referred to molecules made of carbon, Chez Panisse was a West Coast pioneer in local, healthy, socially responsible, and, yes, organic stuff. This restaurant continues to set the pace for other forward thinking restaurants while offering some of the best cuisine in the world. The organic logo for this restaurant presents it as a classically excellent choice, with a wreath of laurels (ancient Greek symbol of champions) enclosing the restaurant name in old fashioned cursive. The simple black and white is timeless and sophisticated at the same time.

2. Serve Your Country Logo Design

This organization offers, among other things, a guide to buying from small local farms. For many people, buying local and patronizing small businesses is a key issue in food politics. Because this political organization logo offers somewhat of a grassroots effort, the logo is handmade and somewhat irregular, with the name written in lower case letters in unevenly sized and colored watercolors. The plain gray and black gives a serious feeling that somewhat offsets the slightly children logo. The feeling is of a small, homegrown company with serious aims and nothing to prove, which is uniquely representative of this organization.

3. Plum Organics Forward Thinking Logo Design

For parent suspicious of conventional choices, Plum Organics offers a healthy and ecofriendly logo alternative to conventional baby edibles. The logo ties into this, with the name written in the signature plum color with a small green leaf coming off the side. The scrolling cursive writing is wavy and implies positive change, while the image is balanced by the word ‘organics’ written in nonthreatening thin, lower case letters. Although there is no reference to edibles, the simple and understated nature of this logo design makes it a winner.

4. Balanced Choices Forward Logos

While adults everywhere are trying to make better health choices, our children are often left to greasy, over-processed school foods with nary a vegetable in sight. When healthy choices are offered, they are lost in the sea of pizza and tater tots. The Balanced Choices program aims to end this, offering a selection of healthy menus for kids to choose from, with the best choices clearly marked with this logo. The green is representative of health and vegetables, while the blue is calming and trustworthy. The triangle might refer to strength, but more likely to the well-known food triangle. The lettering is a mix of upper and lower case, a balanced approach that subtly ties into the name. Whether this logo design can convince high school children to choose broccoli over French fries remains to be seen, but it is an attractive and attention-grabbing attempt.

5. The Raw Food Directory Logo Design

Raw food is another popular cause, with many people seeking restaurants, grocery stores, and other eating establishments catering to this dietary niche. This directory helps people find raw eating establishments in their area. The green is a natural choice, while the magenta catches the eye. As a bonus, both are common colors seen in raw foods. Leaves refer to the vegetarian ingredients with stars for excellence. A balance of thick and thin, upper and lower case writing creates an interesting and memorable image.

6. Bella Cucina Artful Thinking Logos

With so many establishments offering fast-food, slow-food is another forward thinking food cause of our day. This supplier offers more artful and well thought out choices for discerning diners. Every element of this logo is intended to suggest old world appeal and quality, from the gold swirls to the old fashioned font to the initial enclosed in a detailed circle. A black and gold color scheme is as classic as it gets, making this logo design a simple yet effective logo designing.

7. Pizza Fusion Forward Thinking Logo Design

How many organic pizza chains are there in this country? Exactly one. This hip, green restaurant offers a healthy and ecologically friendly alternative America’s favorite fast-food. The pizza logo design is simple and modern, with the tomato taking center stage. Simple black writing enclosed with the fruit in a street sign shaped image give a memorable and well balanced image that is finished nicely by the simple and straightforward tagline below.

8. Millennium Restaurant Logo Design

How does a restaurant offering green, local choices work their ideology into a pleasing logo design? This is one excellent example. Millennium uses a gray scale color scheme and simple lettering that is modern and appealing. Instead of a plate and flatware, the image uses inclusive nested circles and two vegetables. This is uniquely relevant to Millennium while still hinting at eating out. It’s impossible for a green-foods enthusiast to see this logo and not be just a little intrigued.

9. Visalia Farmer’s Market Logo Design

Farmer’s markets are at the root of the progressive-food-scene, so it seemed appropriate to evaluate two very different farmer’s market logos here. The first is a classic green, hinting at nature and ecology. The lines resemble crop lines, while the rounded bottom hint at a valley, which is where this farming area is located. A variety of fonts and lettering sizes are used, but the effect is balanced and attractive without a hint of clutter. The result is a homegrown, somewhat rural-looking logo design that is clearly meant for a farmer’s market.

10. Tulsa Farmer’s Market Logo Design

This farmer’s market logo design shows a very different approach. The black and off-white color palette is more sophisticated, with the city’s skyline adding to the urban feeling. However, rolling hills with cropland sit at the skyscrapers’ feet. This farmer’s market is not at all in a rural area, as the last one was, so it needs a very different image to represent it. This second approach is just as effective and similarly appropriate to its area.

Top 10 Sun Logos: Depending on your area, sunshine may be all that you see when you look outside this time of year. However, the sun is also a popular symbol of heat, energy, and power. The following ten logos come from a variety of industries, from beverages to television networks to solar energy, but they all use the sun as a central image. However, as we shall see, they do so in very different ways and with equally disparate meanings.

1. Sunkist Sun Logo Design

A cooling beverage logo with the sun in its name almost has to use the sun in its logo design. However, this offers somewhat of a dilemma as a cold beverage needs to communicate refreshment as well. This logo offers a perfect balance, with eye-popping orange and blue representing the sun, the orange flavor, and refreshing water at the same time. Wave-like shapes throughout the image add to the cooling image. The way the blue and orange is positioned gives the impression of a sun over a clear, clean ocean.

2. Sunny Isles Beach Resort Logo Design

Again we see a sun and ocean, this time without even a hint of orange and yellow. The calming blue waves swirl around into a round shape representing the sun without being too obvious. The plain, upper case writing combined with the use of straight horizontal lines balances the image with a solid feeling. The use of several different blues is calming but offers a palette for developing the association’s brand.

3. Sonbeam Sun Logos Design

This children’s Christian TV Channel Logos uses a play on the word sun and therefore includes a stylized sun in their logo. The use of gray lettering around the golden O makes it appear to be a sun, with a similar color used in the second half of the word. The writing is slightly uneven, with a mixture of upper and lower case letters that gives it a childlike feeling. In all, this logo design is subtle yet effective, and offers a distinct color palette, font, and style that can be used throughout the brand for a cohesive and memorable effect.

4. Sunny Delight Logo Design

Again we see a beverage with the word ‘sun’ in its name, necessitating the use of a sun in the logo without overheating what is supposed to be a cooling image. In this case, a bold orange sun is being overtaken by blue waves of liquid, implying a quenching effect. The modern writing at a slant gives a feeling of movement while keeping the logo design youthful and appealing.

5. Sunny Solar Logo Design

Another industry that can benefit from using a sun in its logo is that of solar energy and related accessories. This company is a good example. The lettering is in lower case, with the O in solar formed to appear to be a sun. Colored squares below balance the orange and charcoal gray, adding interest to a logo design that might otherwise be a little too plain. This solar energy logo design is very simple, but it is memorable and interesting while strongly indicating the field for which it was designed.

6. Sunnyside Natural Market Logo Design

Can you make a sun without even a hint of orange? As we saw above in another example, the answer is a resounding yes! In this case, olive green and cherry red are the color palette for a sun-based logo design. The round, olive sun has sprigs with fruit instead of traditional rays, giving this celestial object a decidedly earthly feeling. The circular shape is also inclusive, inviting people to visit this natural market. The use of lower case letters adds a touch of informality that is balanced by the capital letters immediately below.

7. The Sunny Patch Sun Logos Designs

This produce supplier offers produce to area stores, so the sun is an appropriate image. However, in this case, the sun is fashioned to resemble a piece of ripe fruit by using a green leaf as an accent. The leaf is made of several lines, giving it a less substantial and more artistic feeling. Simple black and white writing in a modern yet nondescript font neither adds nor takes away from the simple and multi-faceted image.

8. Caribbean Sun Tanning Logo Design

Many tanning and beauty salons use the sun in their logos, but few do so in such an interesting way. In this case, the sun has tentacle-like rays, resembling a popular tattoo design and infusing this logo design with a youthful, edgy feeling. Circular shapes around the sun give a friendly feeling and make the image seem finished. The use of two different fonts balances the less substantial writing with a more solid type. Black combined with red and yellow tones gives a sunny yet almost aggressive feeling to this logo design. While the sun can certainly be potent, few logo designs use this aspect as effectively as this one does.

9. Surya Jewelers Sun Logo Design

Most jewelry logos focus on sophistication and use a lot of black in their logo designs. This will help this logo design stand out from the pack. The exotic name is written in bold yet plain lettering, giving a modern feeling. Jewel shapes radiate out from the A, which in this case has been styled as a sun. This logo design is ultra simple, but it is warm and inviting. It also is relevant to its field—after all, jewels are meant to sparkle in the sun—while also being very different from most logo designs in its field. This fine line can be very difficult to achieve.

10. Sunny Hotels Logo Design

Sometimes there is nothing wrong with using an old standard. In this case, a very ‘status quo’ theme, of a sun over an ocean, is made personal. The sun is separated by modern lines to add interest and a little movement, while the writing below is plain and blue, to imply an ocean. This hotel has a vacation logo that ties into its name while hinting at its simple, no-frills style, which makes it very appropriate indeed.

Top Ten School Logo Designs: We have talked on this blog about high school logos before, but these almost always mean large public university logos. However, schools from elementary to trade schools also most put a greater focus on marketing and branding to remain solvent in an era when brand is everything. The following schools have academic logo designs that are attractive, unique, and appropriate, giving them an edge in a competitive field.

Please note: the lack of neighborhood public schools on our list is not because we have something against them, but simply because their more expensive competition tends to put much more effort into marketing and logo design.

1. Archdiocese of Chicago Catholic Schools Logo Design

This school logo, which is for a conglomeration of several schools, offers common symbols of excellence while implying that they are made up of a diverse number of peoples, cultures, and educational types. The traditional font in a metallic gold is a substantial choice that hints at luxury, but the circle hints at inclusiveness. The mosaic pattern is at first glance reminiscent of a stained glass window, but also indicates several different pieces making a beautiful whole. The way the cross bar of the cross is in a wavy line gives the feeling of a path, which is very appropriate for an educational organization or even church logos.

2. Sunday School and Discipleship Ministries International Logo Design

This Sunday school program logo is used by churches all over the nation. Several stylized people with arms entwined circle a light. The light in this case represents knowledge and faith. The modern image is balanced by a more straightforward font below. The elementary colors are eye catching and generally used to represent children, which in this case is relevant.

3. Hebrew Academy of Morris County

As in our first example, this school logo design showcases a mixture of new and old. The well known Star of David and the particular hue of blue are generally associated with Judaism, making them appropriate here. The image of several stylized children reaching for the star is certainly a popular one, and the shooting star has a wavy shape that usually connotes change. However, a more serious font below adds gravity to the image and makes sure viewers know that this school is all business.

4. Westmount Charter School Logo

This school for gifted children logo subtly shows this purpose. Several children are cleverly constructed of W’s, referring to the name. However, one is in a deep purple-blue—representing that gifted child who has just a little more. These images are given weight by placing them in a rectangular bar that is filled with a dark orange color that helps the others pop. The name below uses a serious font as well as well placed lines to help it have the seriousness that befits a school.

5. Martin School Logo Design

Don’t you want to send your children to a school that is a beacon of knowledge shining over the globe? That is exactly the image used here. A tall building is seen perched on a globe, representing this beacon. The globe is representing by a wavelike shape, that implies movement in a forward direction. However, the serious, deep blue color combined with substantial capital writing make sure parents know that Martin School is all business.

6. Atonement Lutheran School Logo

This school has a name that may be intimidating to many parents, so it needs a good school logo design more than most. Two common religious logo symbols of Christianity are used: a cross and an open Bible. Three colored figures are seen holding hands, which balances the more traditional images with symbols of friendship and inclusion. This logo design may balance the name, but it does not apologize for it; ‘Atonement’ is placed in large, solid letters with traditional serifs and supported by underlining.

7. Paulo Freire Freedom School Logo Design

A nontraditional school needs a nontraditional logo design, and this one certainly fits the bill. The image, in warm sunny colors, is reminiscent of the Southwestern area in which this school is located. The abstract logo, Picasso-esque shapes are abstract and certainly showcase an ability to think outside the box. However, serious black writing suggests that a serious education can be found at this unconventional school. This image is interesting enough to intrigue parents into doing a little more research on this educational option.

8. Cristo Rey High School

This is not your average Catholic school; it is run by nuns for low income students and offers a college prep curriculum combined with unique opportunities for work-study arrangement. This has shown to be very successful; hence the tagline, ‘the school that works’. Trustworthy blue and green are brightened by yellow stars, signs of excellence and fulfilling one’s dreams. The lower case writing of the name and tagline is informal, but combined with upper case writing gives a balanced and serious image. This is your average Catholic school, which is why this is not your average Catholic school logo design.

9. Chabad Hebrew School Logo Design

Hebrew school is not usually fun, but this school wants to show how it is different from the rest. The initials of the school are written in fun, primary colored writing in a variety of fonts, with a Hebrew character at the bottom of the exclamation point. The name of the school is written below in all lower case letters, further pushing the fun, hip image. In fact, there is not one serious, adult element to this fun loving logo design. It is easy to imagine youngsters looking forward to attending such a fun, bright place.

10. Proton Business School Logo Design

A trade school in the middle of all of these elementary schools? Just a look at the logo design will confirm that Proton Business School has a place on this list. Because the proton is the positively charged part of an atom, the use of an atomic image is very appropriate. Purple suggests royalty and thus a high quality. The name of the school is bold and modern in plain, tall black writing. A tagline below lets potential students know what to expect here.

Almost everyone wears jeans, and most of us have our favourite brands. Because this is an industry with immense brand loyalty, building a brand and a logo design that invites a following is a must. The following eight logos are well recognized in the industry… but which will win the Clash of the Logos?

1. Natural Selection Logo Design

The Natural Selection brand is based on Darwin’s theories of evolution, this time applied to denim. Natural Selection believes that only the best brands will survive the market, and this infuses the entire brand. The logo shows an old fashioned bird, one of the species that Darwin studied as a matter of fact, riding an old fashioned bicycle. The simplicity of the logo is reflective of the type of denim logo that this retro brand offers and also adds to the recognition of the brand.

2. Diesel Logo Design

The Diesel brand offers a far bolder logo design, with bright, popping red as the main colour. Bold white letters contrast against the background, while the tagline below gives an upscale touch. One of the main benefits of this logo design is that it is easy to identify in almost all sizes, and even from great distances. This makes it easy for customers to spot it both in the store and on people actually wearing it, which certainly has helped to build the brand image.

3. Dsquared Logo Design

The Dsquared logo design ties directly into the name with square lettering that has been rounded for a friendly feeling. A modern font creates a contemporary and distinctive image that is definitely congruent with the brand image, with several of the letters such as the Q formed in unique and interesting ways. The way the last letter has a small two on the upper right hand side ties into the name in a clever way. Simple black and white is a great colour choice for a fashion brand, but perhaps a little generic in a text-only logo.

4. Nudie Jeans Logo Design

Nudie Jeans has another text-only logo design, this time in a handwritten scrawl that ties into the fun and informal feeling of the brand. The name is easy to remember and sure to inspire interest, making it a huge benefit to the brand. Again we see black and white colour, which is beginning to feel a little cliché. Another disadvantage of this logo design is that it isn’t bold enough to stand alone on a small clothing label; the pocket patches instead use a more recognizable upper case N drawn backward. While this logo design is certainly relevant and attractive, we recommend that this brand adopt one logo can be used in all contexts.

5. Prps Logo Design

Prps may not seem like an exotic brand at first glance, but consider the mere juxtaposition of Japanese Jeans made from African cotton. The products are then sewn into American styles and given modern wear marks and frays in concordance with the current fashion. The result is a melange of culture. The casted Cupid combined with the tagline hint at the fashionably worn styles, while the classic writing implies old-time quality. In a surprising and yet relevant choice, the colour of the fashion logo design is a deep, denim blue.

6. APC Jeans Logo Design

The APC Jeans brand truly presents itself as a bold standard, with the simplest possible logo design. The writing is simple and thick, giving an imposing presence in black and white against a black background. Although this clothing logo design is highly recognizable, it is equally forgettable. The logo design does nothing to differentiate itself from the other jeans brands out there, which may just be a fatal mistake for the brand.

7. Allevol Logo Design

Japanese Jeans is all the rage among blue jean lovers, and it is also one of the hallmarks of the Allevol brand. The logo design of this company features a traditional Japanese plantation and denim factory, tying into one very important part of the brand. The logo design has words intended to inform people of the British design and Japanese construction that do into these jean products, while also adding to the general vintage feeling of the company. This logo is different from most other jeans logos, which is appropriate as the business itself is very unique.

8. Firetrap Logo Design

Firetrap has a slightly offbeat brand and a logo design to match. The black and white seen here is not so much a standard mark of sophistication, but instead has stark implications and the moody feeling of a black and white photograph. The jagged clack shape surrounding the wording appears to be some sort of tank or warship, giving an edgy hint of violence that is certainly confirmed by the tagline. The wording is slightly off centre, adding to the counter culture feeling that is so attractive to young people.

Who is the winner of this clash? APC Denim, Dsquared, and Nudie Jeans all use text-only logos in black and white, therefore missing out on a valuable chance to build their brand. The colour of the Diesel logo design is both eye catching and easy to spot, but the design is just a little too bland for modern tastes. The Allevol logo design is certainly different, but too complicated to work well in a variety of sizes and materials. While Prps and Firetrap both have a unique logo design that certainly suits their brand, the edgy images may be upsetting to much of the market.

This leaves our winner: Natural Selection. This logo design is unique and memorable, a true conversation piece. It is simple enough to work well on a small clothing label but detailed enough to be visually interesting at larger sizes. Best of all, it is directly relevant to the brand. Natural Selection is already a favourite among upmarket Jean lovers, and its interesting and unique brand practically ensures even more success in the future.

We have posted a few times on changes in logo design makeovers and branding, but more great logo design examples just keep coming. Here are ten of our current favorites, along with why we think each will be a success.

A consultant’s logo must say many things—reliability, technical skill, and knowledge of the field. All of these add up to results, which is why most companies hire a consultant in the first place. This is a diverse field where business consultant logos vary widely depending on the type of consultancy in question, but the following ten logo designs have one important thing in common: excellence.

1. Blackbird Consulting Logo Design

One would expect a company with this name to have a blackbird image in the logo design, but this company exceeds expectations. Instead, a square—symbol of reliability and tradition—is filled with a business-like gray, with three wing shapes on the right side. Lower case writing in the same serious gray gives a friendly, modern feelings, but upper case writing below balances this effect. This might be a boring logo design if not for the single pop of color, the red dot on the ‘I’.

2. Murray Consulting Logo Design

Mosaic is a popular theme in logo design right now, and this logo design is almost a variation on the theme. A single, orange-brown M is surrounded by a cloud of smaller black M’s. Like the mosaic, this suggests several distinct pieces coming together to form a cohesive whole. The name of the company is written in the same color, in a serious font that is very thin for a modern feeling. It’s rare to see a logo design using an initial pull it off with such originality, which is exactly what will get this company a second glance from businesses looking for a consultant.

3. Fabian Technology Logo Design

This logo design also uses a theme of several separate elements forming a whole, this time with a series of dots forming two arrow shapes above the company name. While arrows usually suggest direct, fast movement, in this case it is significant that they are pointing directly to the company name. The name is written in very basic, black letters in all upper case, although the tagline is written below in friendlier letters. The use of taupe and black as the color scheme gives a business-like feeling that is very appropriate for the field.

4. Lucid Consulting Logo Design

While the main shape of this logo design appears to be an arc, implying movement, and a small inclusive circle, if you look closely it could also be interpreted as an eye looking down at the company name. However you choose to see it, it is a friendly and highly appropriate shape for this logo. The use of blue suggests a calming, easy experience, an impression that is furthered by the use of rounded lettering. The writing is modern as well, and suggests a technological slant, which in this case is appropriate for the company’s line of work.

5. Starboard Consulting Logo Design

This logo is distinctly more colorful than the preceding ones, which suggests a very different type of experience. The image of a compass ties into the nautical name, but using only half of the compass keeps the logo design from having the friendly inclusive touch of a circle. While blue ties into the nautical theme and also suggests that this company is a problem-solver, the yellow draws in the eye and gives the entire logo design a positive feeling that won’t be lost on prospective clients.

6. Pushy Broads Consulting Logo Design

The tone of this logo design is very different from the others, which is part of what makes it so successful. Instead of colors implying business or at least giving a positive feeling, a bright, aggressive red is used. The effect of this color is softened by a more staid gray as a secondary color. The first word appear to have been somewhat messily typewritten, adding to the aggressive feeling of the logo design. On the other hand, the second word is written in friendly, rounded letters. This logo design suggests a balance between aggressiveness and professionalism that is likely to appeal to clients.

7. Drevland Consulting Logo Design

This logo design is simple, but it contains a hidden message. The initials of the company are written in a stylish, modern font, with friendly rounded edges. The company name sits below written in equally friendly lower case lettering. The hidden message is fun and satisfying to discover: the two initials actually form a pair of glasses. Cleverness can be very effective for a consultancy’s logo design if it is used in an intelligent and understated way.

8. Keith Richards Consulting Logo Design

This consultancy uses an image that will be familiar to business-people everywhere: a flow chart. This combined with the grayscale color choice gives a decidedly businesslike feeling that will appeal to many companies looking for a consultant. The rest of the logo design is equally serious, with upper case writing in a stark, modern font. The modern feeling of the font keeps the logo design from feeling a little too boring.

9. Alosi Group Logo Design

This logo design is clever and interesting to look at, with an A and a G placed together to create two letters out of one attractive image. The blue used in both the image and the lettering is calming and reassures worried clientele, while the plain, upper case writing lets the public know that this company is all business. This logo design is sure to earn a second glance, which is exactly what makes it so perfect.

10. A&R Consulting Logo Design

This consultancy compares business to a chess game, an analogy that many people will agree with. Two chess pieces are shown in serious black and white, which is appropriate as these are the colors most commonly used in the game. The ‘A&R’is written in bold letters that are modified to be slightly more interesting. The tagline explains the use of chess pieces in a consultant’s logo, making it easy for customers to understand why they should use this company. This logo is very different from all of our other examples, but it is successful in its own way.

Top 10 Local Restaurant Brands - When most people write about restaurant logos, much of the emphasis is placed on either national or nationally known establishments. However, there are many smaller restaurants that have brands and logo designs that rival or even surpass the big guys. Here are a few local restaurant logos that are a good example of logo designs success in this field, representing many different areas and just as many different types of food and atmosphere.

1. The Lanai Local Restaurant Logo Design

Because this word is Hawaiian, the use of a tropical flower is both beautiful and appropriate. However, this restaurant is offering modern fare, so the logo design uses a modern, muted color palette with calming organic green and a warmer deep orange. The word ‘lanai’ is in lower case letters in a hand-drawn cursive font, a soft and even feminine look that is balanced by blocky upper case writing used for the other words. This logo is well-balanced: tropical yet modern, friendly yet serious.

2. Vamonos Logo Design

This taqueria has a logo design that is invitingly Latin while also modern and fun. The large rectangle gives a sense of tradition, but the orange color is youthful and contemporary. The writing is purposely messy, adding to the bold feeling with large blocky letters. To create contrast while also tying into the Mexican food theme, bright green limes are used for the O’s. This logo design is bright and attractive while clearly tying into the restaurant’s brand.

3. Fruition Local Restaurant Logo Design

This smoothie shop offers a fruity but nonetheless calm and modern logo design. A slightly skewed square in a neutral gray-green shade gives a sense of stability that anchors the friendly, brightly colored spiral. The writing below is in a fluid, somewhat random font. The use of berry colors on a neutral makes the logo design pop without being overwhelming.

4. Afterglo Logo Design

The color of this South Beach restaurant and night club’s logo design is perhaps the most significant aspect, a youthful orange that is ultra-modern while also perfectly representing the colors of the Miami sunset. A shining sun forms the image, with a spiral inside to imply positive change. The lettering is informal in all lower case, with thin, unassuming letters. This logo design ties perfectly into the name and the brand of this restaurant and nightclub.

5. Pacific Rim Logo Design

The image in this logo design steals the show, with two fluid shapes forming a P and an R, depending on how you look at it. The blue color clearly ties into the oceanic theme, while the yellow edging adds maximum contrast. The dark red wording in ultra-tall, modern letters adds a serious touch that balances the artsy image. A tagline below lets potential customers know what kind of food to expect here, although the name and logo design do a great job of portraying that as well.

6. Gator Krawls Logo Design

There are few creatures as unfriendly as an alligator, but this restaurant does a good job of making a gator themed restaurant feel friendly and approachable. The alligator is seen from above and drawn in a somewhat abstract manner to reduce any possible threatening feeling. The writing is lower case to add an inclusive and inviting touch. As with many successful logo designs, there clearly was a lot of thought given to balance; the green and orange stand out well against each other, and the newsy font with serifs adds seriousness to the image.

7. Prime 16 Local Restaurant Logo Design

Sometimes clever drawings are a little too juvenile; at other times they seem to work well. This logo design is clearly one of the second types, with an image of a cow’s head that doubles as a partially empty glass of beer. This is a good balance for a tap house and burger joint in the same establishment. Red is commonly used in burger restaurants, but this red is a little darker and more sophisticated. Bold, thick black letters add a solid feeling and weigh down the humorous image, while the writing below lets people know what to expect at this restaurant.

8. Pasta Pane Logo Design

This restaurant obviously specializes in bread and pasta, both of which are usually made of wheat, so this makes a good choice for the main image. The color scheme is warm and rustic, which makes positive suggestions about the type of meal visitors can expect here. The name of the restaurant is written in hand drawn letters that compliment the rustic theme, while the wording below is in more serious writing. The way the logo design is angled to take on a banner-like shape, which adds a suggestion of quality. Some logo designs are successful because they communicate exactly what to expect from the business at hand, and this one is a good example.

9. The Roof Logo Design

The restaurant is more subtly Asian than most, suggesting food that is both ethnic and modern. The roof is curved to appear to belong to a pagoda, which definitely bolsters the Asian feeling. The color red and the way the roofline appears to be written with a brush also tie into this. However, this image is balanced by serious, plain black writing with the main word emphasized in the same bold red.

10. The Black Rose Irish Pub Logo Design

The name suggests Southern charm, which is why the bar logo design is so important. The woman in the image is definitely edgy, which fluffy, bright red hair. A red, gray, and black color palette suggests that this edge is sophisticated and fashionable as well. With flowers, butterflies, and other symbols of femininity, it is easy to guess that this is a girly blog—although not the wilting violet sort of girl that you might initially guess from the name.

There was a time when bloggers logos and writers logos were a fringe group sharing their feelings about politics and their recipe for awesome peanut butter cookies. While we have nothing against politics or cookies, it was hard to take the genre seriously. In the last few years, however, the field has become more and more professional—even cut-throat in some areas. This means that professional bloggers must think of their blog as a small business and market it accordingly. The following ten blog logo designs are attractive and communicative enough to take their blog into the future.

1. Kentucky Girl Professional Blog Logo Design

The name suggests Southern charm, which is why the logo design is so important. The woman in the image is definitely edgy, which fluffy, bright red hair. A red, gray, and black color palette suggests that this edge is sophisticated and fashionable as well. With flowers, butterflies, and other symbols of femininity, it is easy to guess that this is a girly blog—although not the wilting violet sort of girl that you might initially guess from the name.

2. Ten Thousand Things Professional Blog Logo Design

The background for this blog’s logo design is outer space, which can suggest infinity or merely that the blog posts on somewhat random topics. The use of a circle—not just once, but repeatedly—brings up friendly, inclusive feelings in the viewer. The way several small circles are combined to create a single whole is modern and attractive while also suggesting that this blog brings together diverse concepts. Green is a calming and natural color, but also one identified heavily with the software industry. The writing is simple, but anything more would detract from the simplicity and beauty of the image.

3. I Can Has Cheezburger Professional Blog Logo Design

This cat lovers blog is a little crazy and more than a little grammatically incorrect, which is what makes the name and the logo design so appropriate. The wording is fit into an obvious cheeseburger shape, complete with lettuce and tomato. The thick and somewhat irregular writing gives a bold image that is nonetheless homegrown. This logo design is fun and definitely relevant to the name.

4. L’Effet Crea Professional Blog Logo Design

This blog has a logo design that is modern and feminine at the same time. Brown is a fashionable color right now, so it makes a perfect background. The brown also helps the bright blue, pink, and white to stand out more without appearing cluttered or offensively bright. Again we see butterflies, flowers, and all things girly, although the effect is very different from the other blog logos we have looked at.

5. Penguin & Fish Professional Blog Logo Design

This oddly named blog has a logo design that ties directly into the name. The image of a friendly, ultra-modern penguin and fish dominate the logo design. Shades of brown and gray give a modern feeling and keep the logo from being too cartoony. Lower case lettering in a modern, rounded font add to the contemporary yet cutesy air. People who see this logo design will be curious about the blog, which in turn invites more readers.

6. Estefany Franco Professional Blog Logo Design

This blog logo design is bold and fun, something that could only work for this industry and this person. The lettering is three dimensional and somewhat haphazardly placed, while the bold colors add to an image of strong, modern femininity. Wavy shapes give a feeling of movement and change that is essential to a blog, while star invoke impressions of ‘star power’. The images of bubbles and even a butterfly make the logo design feel a little random, but that clearly is the image that the author is trying to project. This logo design is bold, interesting, and uniquely representative of the blog it represents.

7. Style Bubble Professional Blog Logo Design

This logo design is set against a background that is a rich brocade fabric, tying into the name and subject of the blog. This might be cliché for a blog logo, but the blog sets itself apart by having the name written in messy blog letters that suggest graffiti. The mix of messy and neat, modern and traditional, creates a sense of balance and a feeling of honesty that will give this blog the street credit it is likely seeking.

8. Perez Hilton Professional Blog Logo Design

This celebrity blogger has been able to use principles of branding to create his own stardom. An image of the now well-recognized Perez Hilton forms the sole image. The name of the blog is written in pink block letters with sparkling accents, which hints at the flamboyance of the website. The tagline is original and fun, both informing audiences of the purpose of the blog and hinting at the author’s legendary sense of humor. This may be a ‘love it or hate it’ logo design, but that sentiment is appropriate because it is true of the blog itself.

9. I Am Finch Personal Blog Logo Design

This logo is ultra-simple, but still manages to communicate about the brand. The use of lower case letters and the image of a bird in place of the last word give a friendly feeling. This emotional appeal is further given by a calming blue and gray color palette. The wording appears to have been stamped or stenciled by hand, giving an artisan feeling. This logo design may not say a lot about the blog itself, but it speaks volumes about the brand and the owner’s sense of graphic design as a communication tool.

10. Elitist Snob Personal Blog Logo Design

This blog has a humorous yet telling name. The same could be said for their logo design. The writing is lower case, which suggests that even non-snobs can find humor here, but the font is very contemporary, tying in with the name. A calming blue background suggests a stress free experience, while the beret perched on the writing adds to the snob appeal. A tagline below gives the name of the author, which is a little uncommon in a writing genre that is known for anonymity. Although this logo design is communicative, it is also simple and easy to recognize.

We don’t think a lot about florist logos, but there is no doubt that they have an impact on consumer behavior. A florist logo design tells you what kind of designs to experience from the business, while also hinting at the quality of the overall experience. The following ten logo designs represent very different businesses, but they represent them well.

1. White Garden Logo Design

This is perhaps the most contemporary logo design in our group. Instead of flowery colors, the background is in a traditional taupe. The rectangle implies tradition and ties together an otherwise very complicated logo design. The writing is simple, but made more feminine and flowery by scrolling lines in the background. A doily-like design to the left is overlayed by more detail and even butterflies, while bars of color at the bottom at a little depth to the logo design. This logo design is very different from almost every other florist logo, which helps set it apart as a sophisticated choice in the market.

2. Flowers by Heidi Logo Design

This logo design is nothing if not flowery, with the company name written in a swirling font and accentuated by the image of three leaves drawn in an equally fancy hand. The name of the hotel hosting this florist is below in most conventional, serious writing, helping to distinguish the companies as two separate entities. The mauve color palette is modern but unmistakably feminine, while the black adds a little weight to the image.

3. Dragonfly Logo Design

The dragonfly image obviously ties in to the name of this business, but if you look closely, the fly’s wings are patterned to be similar to leaves. The writing is thin and lower case, which creates a friendly image, but the letters are tall to add interest and a contemporary feeling to the design. The F stretched upward to form part of the dragonfly brings the image and the wording together in a seamless fashion. The color combination of green with red accents is high contrast and pulls the eye in to an otherwise calming image.

4. Simply Daisys Logo Design

This freelance florist has a logo design that is fun and feminine without a touch of seriousness. A leafy green and a fashionable purple make up the main colors, with pops of pink in the flowers dotting the I’s. These bright colors contrast without clashing, creating a colorful image that is not overwhelming or tacky. The writing is rounded and unassuming, creating an overall feeling of flowery fun. It is easy to guess the type of whimsical designs that you can expect from this business, which differentiates it from the many more traditional competitors.

5. On Occasions Logo Design

The simple yet abstract picture of a rose dominates the image, with a spiral in the center that implies movement and artistry. While the writing is as traditional and serious as can be, the second O in ‘occasions’ is in a spiral shape that ties in perfectly to the image while adding needed contrast. The color scheme is highly relevant to a florist, with a light green as well as a flowery magenta and even a youthful orange. A scrolling shape beneath the logo design adds emphasis and gives another artistic edge.

6. La Fleur Logo Design

This florist logo stands out because is so vibrant. This florist shop offers more than just flowers, which is represented by the different letters in the wording. The irregularity and brightness of the words creates a crazy but fun feeling that hints at eccentricity in a positive way. An actual photograph of a bright tropical flower creates a sense of realism and sets the business apart from the average florist. A ‘stitched’ outline in an oval shape gives the logo design a defined border while also adding friendliness to an already friendly design.

7. The Magickal Florist Logo Design

The ‘Olde Englishe’ spelling and the name itself both hint at a florist shop that is very different from the rest. The logo design does this as well, showing not just a flowering tree, but scrolling, rolling roots. The wording is a little simple, but has wavy serifs that add an edge of creativity.The general shape of the logo design is a little reminiscent of psychedelic, hippy drawings, which likely was the intended effect. This florist logo obviously was intended to appeal to a very different audience, and it will be very successful in that goal.

8. Lubliner Florists Logo Design

Instead of being bright and flowery, this florist chooses to set an ultra-modern, sophisticated tone with a simple, black and white color scheme. The writing is ultra-basic, thin and plain, which adds an unassuming and more approachable feeling to a logo that might otherwise have been too stuffy. The I in the first word stretches up elegantly to form a simple, beautiful flower. The suggestion of this logo design is that this florist shop offers simple and elegant designs that appeal to people with minimalist sensibilities.

9. Kaleidoscope Flowers Logo Design

This floral shop also uses black and white for a sophisticated effect, this time with a pop of leafy green in the image. The flowery, ornate initial closed in by a square offers a pleasing mix of tradition and creativeness that suggests a well-rounded florist shop. The name of the business is written in bright white letters in a scrolling, feminine script. The only improvement we would make to the logo design is to remove the faux backlighting from the business name—it is distracting and in some sizes may reduce readability.

10. Prickly Pair Logo Design

The name is rather punny, but this is more than made up for by the simple, attractive logo design. The writing is as basic as it could possibly be, but this allows the attention to be placed on the way the K extends into a beautiful cactus flower. The high contrast of dark green and bold magenta is eye catching without going overboard. This logo may be one of the simplest on this list, but it is nonetheless attractive and inviting.

Simple Logo Design: We tend to focus more on logos with a lot of frills because there is simply more to talk about. However, few consumers think about how the simple, iconic logo designs and minimalistic logos around them have a huge effect. You may not spend a lot of time thinking about the Nike logo, but it nonetheless has a very powerful subconscious effect. Here are the top ten simple logo designs, along with what exactly makes them so effective.

1. Nike Logo Design

This may look like a basic swoosh, but it says so much about the brand. This simple shape communicates movement, change, and innovation in a single, wordless shape. As a bonus, it also resembles a rounded version of a checkmark. Because the swoosh is different from every other shape and image used in logo design, it is highly recognizable and easy to identify. This logo likely has had a huge part in the success of this company as well as its ability to expand seamlessly to new markets.

2. Apple Logo Design

The bitten apple will always be indelibly related to this company, which means it is a complete logo design success. Although the image has been used in a variety of colors, from a self-contained rainbow to basic, shiny silver, it is still associated with Apple. The bite out of the apple is the secret to this equation. It arouses enough interest to keep people looking, although it certainly does not complicate the logo design or detract from its simplicity.

3. WWF Logo Design

This nonprofit organization has a simple logo design that has changed very little over the decades, in part because there is no reason to make a substantial change away from this simple, effective image. The initials are rounded and friendly, but bold enough to have a definite presence. This gentle rounding is reflected in the circular panda bear. Because a panda bear is an easily recognizable animal that needs protection from organizations such as this, it is a very appropriate spokesperson indeed.

4. London Underground Logo Design

This well known ‘Roundel’ features a red circle with a blue bar intersecting it. While this seems simple, it actually says a lot. Circles are inclusive shapes, which makes them appropriate for any type of public services. They also are roughly the shape of a subway tube. The red and blue are the colors of the British flag, while the rounded white writing in the blue crossbar make it easy for people to read. This logo design is easy to recognize at a distance, which is crucial for subway signs. However, it is also distinctively British in color and very appropriate for its industry, which makes it relevant as well.

5. FedEx Logo Design

This simple logo design is all about hidden messages. The deep blue is relaxing and trustworthy, while the orange is youthful and fun. The combination is high contrast and very eye catching. Although this is usually perceived as a text-based logo, it in fact has the image of an arrow hidden inside the letters. Can you see it?

6. USA Network Logo Design

Television networks have a tall order when it comes to logo design. First, they must have a logo design that communicates exactly what makes them and their programming different from the competition. Second, they must have a simple logo design that is simple enough to be recognizable while crammed into the corner of a television screen. The USA Network’s logo design meets both requirements. The way the ‘S’ is created from negative space is interesting and intelligent, which says nothing but good about the network. The boldness of the letters implies that this is a ‘big’ network, which in this case is accurate. Last, the use of lower case letters adds a friendly touch that is so important in entertainment.

7. Coca-Cola Logo Design

Few companies have achieved quite the level of success that Coca-Cola enjoys, and this eminence is shown in the logo design itself. Instead of a busy image, the logo design is simple the name of the company written in its signature, cursive font. The way the letters end in swirling shapes is very relevant to refreshing liquids and also gives a feeling of movement. The red color is often seen in food and beverage logos, and this appropriate here.

8. BBC Logo Design

The BBC is a classic, dependable company with a long history, which makes the traditional square an ideal shape for this logo design. The letters are thin and unimposing, which creates a sense of balance against the heavy black shapes. There isn’t a lot to say about this logo design, but everyone recognizes it and associates it with the company it represents.

9. Mercedes Benz Logo Design

The logo design for this upscale company is seen and envied on streets all over the world, which is a testimony to its simplicity and high recognition. The circular shape is friendly, but there is actually a story behind this simple logo design. Mercedes once manufactured airplanes, and their logo design is a rough representation of airplane propellers when looking straight on. This relationship to the company history is not well known, but definitely creates an attractive image.

10. Shell Logo Design

This is another logo design that has aged well, needing only the occasional ‘facelift’ to remain relevant in an ever changing market. The shell shape obviously relates directly to the name, while the red and yellow provide high contrast and are also associated with fast food. The rays in the shell combined with its bright yellow color create a subtle resemblance to a dawning sun as well, which is positive and friendly.

Loving Heart Logos – What’s in a heart? Not only is this shape a representative of love and affection, it also is the life force of the human body. A heart can have extremely positive connotations, but it also can be seen as cliché and even childish. As we will see from the following ten heart logos, there are ways to use this shape in logo design while maintaining adult sophistication and complete seriousness. The following ten logos get at the heart of logo design, both literally and figuratively.

1. Pathos Logo Design

The Pathos logo uses a heart formed from swirling shapes in two barely different shades of red. The waves imply movement while also adding interest to the otherwise mundane heart shape. The writing is friendly in rounded lower case letters with a modern edge. This logo design takes a well known shape and puts a new and interesting spin on it, which is definitely the thumbprint of a professional.

2. Webend Logo Design

This company uses a heart, but this time it is formed out of two of the letters in a clever yet legible manner. Instead of red or pink, this logo design goes for a youthful look with sunny yellow. Again we see the rounded lower case font, and with the same friendly effect. The black lettering is just serious enough to balance the design and lend a little credibility.

3. Bugluv Logo Design

Very few people love bugs, but this logo design manages to create an insect image that many will feel an affection for. The image of a small bug with heart shaped wings is beyond cute, and ties perfectly into the name. Rounded, lower case writing seems to be the norm with heart-based logos, and this one is no exception.

4. Sky of Love Logo Design

How can you form an airplane out of a heart? This logo design is ingenious just because it manages to perform this impossible task in an attractive and realistic manner. It’s hard to think of a color scheme more appropriate for this subject that a sky blue and fluffy cloud white. As a bonus, Sky of Love ignores the lower case wording that seems to be the norm with this type of logo and instead uses more serious capital letters that nonetheless are rounded to be a little less formidable.

5. Inlove Logo Design

It’s hard to figure out exactly what the image in this logo design is. Obviously there is a heart. However, is it topped with a crown for royalty, or is it merely a more realistic, anatomically accurate heart? The gold color suggests that royalty is the true meaning of this logo, but there is no way to tell for sure. Either way, the image is attractive and contributes to an interesting logo. The plain writing does not add to or detract from the heart, which is likely the best approach in this case.

6. Pixellove Logo Design

This logo design features a pixilated heart image, which perfectly complements the business name and brand. Again we see lower case, rounded lettering, although in a business like black. For the heart, only red would do here. The use of a tagline here is very appropriate because it would be difficult to guess the line of business from the logo design alone. Although the pixilation of the logo design might have led to a busy and overcrowded image, the use of one color alone kept it simple and memorable.

7. PenPals Logo Design

Instead of using a heart to form another shape, this logo design uses images to create a heart. The pen nibs crossed to form a heart contribute to a visually interesting and yet very relevant shape. The use of red helps to promote the heart effect; in another color, the fact that this is a heart would not have been so clear. Rounded yet thick letters help complete a well rounded and unique logo design.

8. Threesome Logo Design

Because the word threesome brings up somewhat naughty images, this logo design has to walk a fine line between being appropriate for the name and being too naughty for the general public. Instead of referring to the name itself, this logo design features an asymmetrical heart that was drawn to have three halves rather than two. This hints at the adult content that the name implies without ever actually referring to it. To be a little friendlier, the writing is in rounded lower case letters in basic black. This logo effectively handles a scandalous name and even defuses it.

9. Love Your Business Logo Design

Because this logo design obviously is aimed at businesses, the romantic associations of the heart must be played down. A serious, modern color palette is the first step toward this, with a bright, contemporary green against a sober dark brown in the background. This effect is further enhanced by the use of a very plain, newsy font for the wording. Turning the heart on its side to form a ‘B’ is clever enough to grab the customers’ attention without being too playful for a business logo.

10. I Love Moustache Logo Design

This was actually a personal identity logo for an unknown person, but it has become a cult classic through the internet. An ‘I’ and a heart are used as eyes for the man in question, The logo design is similar to the well known I Heart NY logo, which adds a little sophistication to the mix. The lack of writing is appropriate because it allows people to focus on the simple, attractive image without any distractions. Whoever the person that this brand represents, I can only imagine that it suits them well.

Green is more than a color: it is the quiet calm of nature, a representative of health and safety, and even a lifestyle movement. Few colors are as expressive or as heavily loaded with meaning as this one. We wrote about the top 10 blue colored logos in the past too. The following ten green logos use this color to communicate important information about their companies, although they approach this in very different ways.

1. Greentack Logo Design

Green living is a huge cause lately, and many people will buy a new product simply because it is the green alternative to the brand they currently use. Greentack is just one of the many green products overtaking the market, and it has logo designs that is representative of the genre as well. The name of the company is written in rounded lower case letters that are friendly and inviting, with the image of a leaf above in a coordinating color of green. Like many green companies, this one uses a tagline to reinforce the idea that they are an ecologically friendly force.

2. Vivaio Logo Design

The Vivaio logo design also uses a leaf as the main image, although there are some differences here. First, the lettering is not friendly in any way, but instead sophisticated and upscale in a capital point in black with pointy serifs. This rather severe image is enclosed in a circle, which adds a little friendliness to balance the writing. This is a good example of how the same image—a leaf in this case—can be transformed into two very different logo designs.

3. The Bug World Experience Logo Design

In this logo design for a museum specializing in insects, the dominant shape is a green sphere relating to the ‘world’ in question. A small bug on the globe looks curiously at viewers. A banner across the globe advertises the museum as a truly interesting experience. This logo design will appeal to families and children visiting the area, which is likely the target audience.

4. Spring Breeze Medicine Logo Design

A medical practice with inclinations toward holistic medicine can use green to show their natural side. Again we see a friendly circle in a shocking green shade. A wavelike shape across the sphere gives a feeling of movement. The name is written first in Chinese and then in a very simple font, both in a rich metallic gold that suggests wealth and riches. While this logo design is clearly created for a specific culture, it nonetheless has elements that are successful with a variety of backgrounds.

5. Wishpot Logo Design

This wish list website has a much more whimsical logo. We see once again the extremely rounded, lower case writing. The sole image is of a flower rising out of the H, with petals plying into the wind as though blown off in the midst of a wish. This logo design is whimsical and wistful, enough to make anyone remember their childhood longings and their adult ones as well.

6. Green Party Logo Design

Again we see a leaf, but this time it is very different from any of the leaf images we have seen so far. The leaf in this case is ultra stylized and set against a black background. The name of the party is written in gray, adding a business-like touch to the mixture. The tagline below is written in the same font as the leaf and offers insight into the political aims of the party itself.

7. Planet Green Logo Design

What could make more sense for a company named for a green planet than an actual green planet? In this case. The planet is a friendly, inclusive shape that makes viewers feel as though they are welcome with this business. This friendly image is furthered by the lower case writing in a non-confrontational font. This image is very simple, but every detail has been thought out well, which is a sign of good logo design.

8. Gifted by Nature Logo Design

Here we see a green background in a beautiful green print with a white image and wording to create a clean and high contrast logo design. The image is of a gift with a leafy vine as a bow. The cursive is artsy and not even a little traditional, creating a creative brand that will appeal to their target consumer. A tagline below explains the key brand values, although the logo is expressive enough that it really could do without this. Because Gifted by Nature offers organic and ecofriendly gifts, a green logo design and brand are certainly perfect here.

9. Chaophya Park Logo Design

This upscale resort has a brand that demands a green logo design, with natural leanings, organic spa treatments, and food grown onsite for the restaurants. The writing is serious in upper case letters with serifs, while the dark forest green is more relaxing and soothing than a brighter use of color in the logo would be. The image is off palm fronds combined with a wave, which is very appropriate for a tropical seaside resort. This logo design combines the important and salient aspects of the brand into an attractive and coherent image.

10. Playdom Logo Design

This business specializes in making iPhone applications allowing users to play their favorite Facebook games on their phone. As such, a playful logo design is definitely in order. Although green is often seen as a natural or calming color, here it is modern and bright, hinting at the technology that this business specializes in. The image is of a serrated circle enclosing teo P’s and a crown, tying into the name while adding a friendly touch. The friendly feeling is furthered by the tagline below. Black solid letters lend a business-like touch without being too overwhelming.

There was a time when bars and other drinking establishments paid very little attention to branding. The assumption was that people were there to drink, not to buy into a brand. However, we have seen many bar logos lately that are sure to entice customers in droves. It just goes to show that there is no industry too small or too sinful for beverage logo design or alcohol logo design to have a huge effect on success. Here are ten logos that are proving our point with every drink consumed.

1. Martini House Logo Design

This logo design has a black and white color palette that might be boring if the establishment didn’t specialize in a beverage known for a simple yet sophisticated taste. The image ties directly into the name, with two martini glasses enclosing a house. The writing is simple and bold, again resembling the martini. This logo is understated but undeniably makes a statement.

2. Bridges Pub & Eatery Logo Design

Again, we see the name of the bar worked into the image in a clever and memorable way. In this case, the shape of a suspension bridge is filled with cutlery, hinting that there is much more than peanuts to sample here. The brown and tan color scheme is earthy and modern at the same time. In addition, this is the color palette of beers and ales, making it an appropriate choice. Not only is this logo design appropriate for the business, it also is more modern than that of the average pub, suggesting that you will find a very different pub experience here.

3. Bar Code Logo Design

Sometimes using puns in a name or logo design comes out just a little too contrived, but in this case it is successful. The name plays on a term that every modern shopper is familiar with, and the ubiquitous bar code is also used to fill a pint glass in the image. The yellow is youthful and positive, while the black creates the perfect contrast.

4. Wine Kingdom Logo Design

Again, color is used to send a message, in this case a sophisticated message suggesting that this is a more upscale wine bar. The image in the logo design is of a single wine glass, with the barrel drawn to look like a castle turret. The image might have come off as too medieval or cartoony were it not for the simple color scheme, but in black and white it is interesting and still contemporary.

5. The Brewer’s Art Logo Design

Here we see images associated with brewing, but very stylized—a stalk of grain, a single hop flower—with a stylized spiral sun in the background. The use of several empty stalks in the logo design create a balanced image and imply that the picture is drawn post-harvest, which is when the newest beer varieties usually hit the market. The green is earthy yet modern, providing exactly the right image for this highly rated bar.

6. Latitudes Logo Design

This logo has very little in common with the smooth, sophisticated bar logos we have seen so far, but in this case with good reason. This bar offers a traditional rowdy Alaskan drinking experience. The tagline explains the name, while the image of a king crab nursing a tall glass of beer just screams, ‘Drinking in Alaska’. Lifelike colors add a touch of realism, while the jagged writing implies a somewhat rough experience. Because people who visit Alaska aren’t necessarily looking for a wine bar with gourmet leanings, this kitschy yet cool logo is a winner.

7. Zeitgeist Logo Design

This former biker bar in a gentrified neighborhood offers a taste of the rough side for local professionals. This makes this rather scary logo design an important part of the brand. Combining two rather naughty symbols—a skull and a Playboy bunny—creates a unique image that is interesting and a little scary. Because the bar is located in an upscale neighborhood where people are more like to ride a ten-speed than a Harley, the counter culture brand is cool and doesn’t scare anyone away. Black and white is not only a good choice in color; it is the only choice that would have made sense for this San Francisco bar.

8. Strange Brew Tavern Logo Design

This bar is well known for its live music, as the name suggests. For this reason, the image of a saxophone complimented by lettering also in metallic brass tones is a great choice. The use of old fashioned lettering and little embellishment gives the impression of a simple, back to basics experience, in this case with great music. This logo suggests the comfortable charm of an old fashioned jazz bar, which is exactly what it is offering.

9. Little Branch Logo Design

This bar has an ultra-modern image that is in part created by its logo design. The simple white background with metallic gold writing is a nice change from the mainstay of black and white. The simple, no frills writing and lack of a picture in this logo design suggest that this is a place for a simple, uncomplicated night out. Considering how trying the bar scene can be, I bet many people find Little Branch’s subtle brand a welcome alternative.

10. Barcade Logo Design

This logo design includes a play on words that in this case is very appropriate—the bar in question has one of the largest collections of old fashioned arcade games for drinkers to amuse themselves with. The logo is of the company name with rays of lights drawn above, which ties into the arcade theme. The black and white combined with the way the logo design appears to be drawn out of chalk adds a little homegrown touch that adds interest to the overall image.

There are several advantages to having a black and white logo design. First, it can hint at sophistication. Second, it gives a factual, ‘black and white’ image. From a practical standpoint, black and white is easy to reproduce, with no worry about matching exact hues. It tends to look clean and uncluttered.

Color makes an important statement in logo design, but choosing not to use color can say just as much. While black and white logos are often boring and a little too understated, these black and white logos are attractive, inviting, and perfect for the businesses they represent.

1. Office Strategies Logo Design

This logo design is ultra-simple, which is appropriate for office services and products. The writing is as plain as can be in basic white letters on the black background. The real star here is the thumbtack image, in which the top of the tack is formed into a castle turret. Because castles were known for high security and strength, this is certainly a positive image for any business and likely to attract interest. The implication is that you can add security and strength the way you would casually order thumbtacks and other office supplies.

2. Mill Logo Design

At first glance, this logo design appears to be a bunch of lines, although there is much more to it. If viewers are interested enough to take a second glance, the lines form the name of the company. Although this image is as basic as it can be, the visual pun makes it interesting and clever. The lack of color makes it easy to see the whole picture.

3. Minimal Magazine Logo Design

Any magazine with this name would have to have a minimalist logo design and this one certainly fits the bill. A single line is morphed into a smooth, flowing M, N, and L, although the name of the magazine is written below for those who don’t see it right off. The image speaks of movement, but also of simplicity. No other color scheme would work as well here, so black and white was a very appropriate choice.

4. Panda Communications Logo Design

This company is named after everyone’s favorite black and white bear, so this color palette makes good sense in this case. Because of the way the black ear is situated, the first two letters appear to be the panda’s eyes. The writing is rounded and friendly, creating an image of relaxed fun. Because panda bears are rare and exotic, this friendly image maintains a bit of mystery.

5. Swansongs Logo Design

Although this term usually has unpleasant connotations, this logo design manages to create a graceful image to associate with the phrase. The treble clef mark associated with music is combined with a swan to tie in perfectly to the name of the company. Because this logo design is obviously going for a sophisticated artsy look, the simple black and white is the perfect color scheme.

6. Industrial Wisdom LLC Logo Design

The Industrial Wisdom logo features a head with the top rapidly spiraling off into space. The simple way in which this is drawn keeps it from being gory or shocking and instead lets the image imply that this is a company that specializes in new and interesting ideas. The angular way in which the head is drawn emphasizes the round shape of the spiral coming out of it. Together with the plain, bold writing, they create an eye catching logo design that stands out even without bright colors. Logo Credit

7. Wiesinger Music Logo Design

It is well known that piano keys are traditionally black and white, so it is likely that this color scheme was not so much chosen by the company as chosen for it. However, in this case it works well. Because this is a piano related company, the image is relevant and clever at the same time. The piano keys are arranged for form the company initials, creating a rather serious square shape that is beautifully offset by the rounded letters below. The image is memorable and certainly has helped this company find the success it is seeking by building a musical and sophisticated brand.

8. Tidy Tom’s Cleaning Company Logo Design

Black and white is often described as a ‘clean’ combination, so their use in a cleaning service logo design is well planned. In this case, an arm holding a squeegee forms the T that is the initial of the company name. The square shape of the logo gives a feeling of tradition and reliability that is so important when people are letting near strangers into their homes. The letters are basic and, again, clean to add to the straightforward feeling.

9. Fit Logo Design

One way of approaching a minimalist logo without ending up with a boring design is to make optimal use of every element, including the negative space. That is exactly the approach with this logo. The F and the T are written outright, while the I hides between them in the negative space. Because every element in a simple logo such as this must be deliberate, it is highly likely that the lower case, slightly rounded font was purposely chosen for its friendly and inclusive effect. The message is that anyone can be fit, and that it isn’t as formidable as it feels.

10. Twins Logo Design

This logo is another clever, punny one. Although the font is ultra-simple, or perhaps because of it, the eye automatically goes to the N. The N is a little odd in appearance because it is actually a sideways number two, which ties directly into the name. The extremely traditional capital letters add a somber air that only makes the two pop even more.

There was a time when being vegetarian or vegan meant a life of salads and lentils. However, businesses catering to this niche market are finding huge success. Here are the top ten vegetarian and vegan food logos, created to appeal to a very discerning and even picky group of eaters. As you will see, there are many different ways to approach vegetarian logos, although certain themes are definitely prominent.

1. Eden Organic Vegetarian Logo Design

The primary shape of this vegetarian logo design is a circle that is filled with stylized plants. The symmetry and simplicity of logo designs make it a winner. While the image is super friendly, the writing is bold and substantial to add some substance and imply that this is a well established and trustworthy company. The color green is commonly used in vegetarian logo design because it implies both the earth and vegetables, both of which are obviously relevant to the field of vegetarian eating.

2. Yves Veggie Cuisine Logo Design

This vegetarian food company is trying to give a more sophisticated image, implying that foodies can find fare worthy of their high standards in this line of products. The French name combined with the prominent use of the word ‘cuisine’ accomplishes this, but the logo design is an integral part as well. A distinctly French figure is seen holding a basket of veggies. The name of the company is written in a combination of black and brights that is reminiscent of an urban bistro. This company uses a tagline to further emphasize both the quality of the food and its health benefits.

3. Gardein Logo Design

This line of vegetable-based protein foods has a vegetarian logo design that is modern and attractive. The wording is written in a friendly, lower case font that is rounded and bubbly. The ‘I’ is drawn to be a small plant leaning toward a sunny arc, which clearly relates to the vegetables involved. While the name of the company is written in an earth-friendly green, the tagline is written in a serious and sophisticated black. The tagline explains the name and makes it clear that this is not an accidental misspelling.

4. Gardenburger Logo Design

This brand is one of the best known makers of vegetarian burgers, and its logo shows its sense of tradition. The logo design is simply the name of the company written in a gentle, neat handwriting. The green is relevant and stylishly offset with subtle tan shading. The use of a period after the brand name also adds a substantial feeling, Like many vegetarian logo designs, this one has a prominently displayed tagline to further communicate information about their brand to interested consumers.

5. Linda McCartney Logo Design

This brand uses a combination of sophistication and friendliness to build a vegetarian logo design with a well-balanced and appealing feel. First, the name of the company is written in a serious, newsy font with thin letters. The tagline is centered below in the same font, although it slightly smaller lettering. Although this would be an overly serious and even boring logo design on its own, the wording is balanced by Linda McCartney’s autograph—just the first name, which gives a friendly feeling—and a smiling heart. This offsets the serious black writing and yields a very balanced logo design.

6. Fantastic Foods Logo Design

This vegetarian food company uses flavors and ideas from all over the world, a global perspective that is communicated carefully in their logo design. The logo is in the beveled rectangle shape of a travel stamp. The red is eye catching and bright, while the bold white letters contrast well. A small image of a compass combined with the words ‘Never Ending Discovery’ further the feeling of global sensibility. Anyone who sees this logo will understand that this brand offers more exotic vegetarian choices, which makes the logo design a winner.

7. Veggie Ranch Logo Design

This company specializes in vegetarian versions of fast food favorites, which is why their logo is humorous and yet appropriate. A youthful orange makes the letters highly visible, while their slight angle gives an impression of movement. A cow’s head is cleverly constructed of a carrot, which relates to the aim of providing fast food favorites. Lower case letters in an eco-friendly green show an animal loving focus behind these products. It is hard not to suspect that this company is a fun and friendly place to interact with. In all, this is a very unique logo for an equally unique company.

8. Cedarlane Logo Design

This brand has a vegetarian logo design that relates directly to the company name. First, a cedar tree flanks either side of the writing. Second, a woodsy shade of green makes up the sole color of the logo. The letters are serious and straightforward, with sections of underlining for emphasis. While this logo doesn’t exactly scream ‘food’, it is nonetheless attractive, relevant, and recognizable.

9. Amy’s Kitchen Logo Design

This brand was started by parents looking for two parents looking for vegetarian home cooking to feed their daughter Amy. The picture ties directly into this history, with a maternal figure handing a steaming pie to a small girl. The tradition implied by this logo is unusual in vegetarian foods and thus serves to differentiate the company from its competitors. The red lettering adds to the traditional image, as red is used commonly in diners and other comfort food eateries.

10. Bumble Bar Logo Design

There was a time when vegetarians had a hard time finding energy products to meet their needs, but that time is history now. Bumble Bar is one of many vegetarian supplement brands offering an energy bar, so the company must use a vegetarian logo design that differentiates it from the others. The attention grabbing red and black color scheme draws the eye in to the stylized bee that is the primary image. The circle around the bee makes it appear more friendly, which is important as most people are afraid of the stinger. The writing is gently curved to give a feeling of movement and change that is important in this field.

We see punctuation all around us, yet most of us think very little about it. However, punctuation can be very powerful in communicating emotion and speaking patterns, be it a pause or a sense of finality. The following ten companies show how to use punctuation correctly and powerfully in a logo design.

1. Green Yet? Punctuation Logo Design

This logo design uses the two colors most associated with the earth, but they do so in smooth blend of the two. The lettering is rounded and lower case to create an informal feeling in the logo design as well as to create the sense that this is the end of a question: are you green yet? The question mark in the logo design is implied by the name, but fashioning the punctuation to form a swirling shape that implies change creates an eye-catching and attractive image. The globe tucked in the center of the question mark obviously ties into the business itself.

2. Everything Amarillo Logo Design

It would have been fun and incredibly relevant if the color scheme here was yellow, as Amarillo is the Spanish word for the color, but the blue is nonetheless calming and creates a sense that this website will be a problem solver. The use of a comma and an apostrophe are very clever here because they form rough outlines of the company’s initials. The rounded nature of the punctuation as well as the lower case writing give an informal and friendly feeling that will make people want to visit this website.

3. MoviQuotes Punctuation Logo Design

Due to the name and subject of this business, using a logo design with quotation marks makes sense. Incorporating these quotation marks into a simple image of a movie camera is nothing short of inspired. The gray color palette is appropriate for the image, but perhaps a little subdued for the world of entertainment. However, the image is memorable and not even a little gimmicky, which makes it a winner.

4. Schizophrenic Logo Design

Because this mental illness is known for mood swings, the use of a dual smiley and sad face is very appropriate. Using emoticons to create this image is relevant to modern markets, where many people are familiar with and use these punctuation-based images themselves. Schizophrenia does not have a lot of positive associations, so the use of a clear, calming blue as well as friendly rounded lower case writing for this logo design offsets the emotional power of the name.

5. Elephant Talk Logo Design

Again we see quotation marks, this time to imply talking. The two marks are arranged to form the heads of two elephants who are standing side by side, which ties in to the name of the business. The blue color is serene, while the gray tones are obviously relevant to elephants. The letters are bold and thick, but softened to tie into the rounded shapes in the image. The result is a cohesive image that is eye-catching and well balanced.

6. Accenture Punctuation Logo Design

This company needed an accent for their logo design, both because of the name and because of the simplicity of the rest of the design. The entire logo is in a simple black and white color scheme, with the name of the company written in friendly lower case letters. The punctuation in question is also a sign used in mathematics to mean ‘more than’, which definitely is a positive association. A tagline below makes a brand promise that perfectly complements the use of punctuation.

7. The Canadian Press Logo Design

This is a simple yet effective image that perfectly portrays the purpose of the organization. The writing is solid and black to give a weighty image that is flattering to a press organization. Quotation marks are positioned around a red maple leaf to create an image strikingly similar to that of the Canadian flag due to the red punctuation. This expresses the aim of The Canadian Press in a succinct, nonverbal manner. In all, this logo design is very simple, yet very expressive as well.

8. Luvtalk Logo Design

A sophisticated gray makes up the background of this logo design and helps the white and red lettering stand out. The lowercase lettering is friendly and inviting, but thick enough to stand out. The two quotation marks and the heart they create both tie into the name of the company and create a memorable image that is congruent with the brand image. It is easy to guess the company’s style and purpose from looking at this logo design, which is exactly as it should be.

9. Okey Design Logo Design

The image of this logo design is a hand making a ‘thumbs up’ signal that ties into the name. This illustration is enclosed between brackets, which create a clear boundary for the image while also giving the image a sense of finality. The mixture of upper and lower case lettering is informal and friendly, making people want to interact with the company. Wording below the company name describes the services that this business offers. It should be noted that a thumbs up hand signal is positive in the United States, but can have obscene meanings elsewhere in the world, which limits the effectiveness of this logo design and the company it represents to a restricted geographical area.

10. WebCompany Punctuation Logo Design

This logo design is notable not just for its use of punctuation, but for its use of negative space as well. The semi-colon that follows the first two letters creates the inside of the letter B, which together with the surrounding letters implies its presence rather than literally spelling it out. The punctuation creates an emoticon, showing the company’s web savvy.

Neon logos used to be popular due to their resemblance to the most commonly used signs of their times. However, they went out of mode and the style was seldom seen again until very recently. We believe that this former fad is ripe for revival, and the following ten logo designs are a good illustration of why.

1. Gingerboy Neon Logo Design

This logo design uses a very traditional neon sign structure, with the company’s name formed out of bright, tubular letters that are formed out of several lines. It should be noted that the company name is shown three times in different colors, which is common in the neon signs that it copies. Because different colors are used and different words are emphasized, the results is anything but boring and repetitive. This logo is definitely retro, but retains a modern edge that will appeal to contemporary customers.

2. The Strokes Neon Logo Design

This band’s logo design is definitely retro, using a style that goes back to the classic days of rock and roll. The circle is friendly and also creates a harmonic and balanced image. The lettering is formed so that several long lines bisect the circle, giving a little edge that is appropriate for the genre while also creating a sense of movement. Few rock and roll bands in modern times use a retro logo such as this, which helps The Strokes differentiate their brand from the many others out there. This is a huge advantage in a market with many, many choices.

3. Abduzeedo Logo Design

This logo design is used by a popular design blog. Although the neon tubes are not as visible here are they have been in some of our other examples, the glowing bright colors and rounded shapes definitely are reminiscent of a neon sign. In this case, many different colors are used to give a creative and artistic image. In this case, neon is flashy and friendly at the same time, a winning combination for any organization involved with design.

4. Quiksilver Neon Logo Design

This alternate logo design has been used by popular surfing brand Quiksilver on apparel, sponsorship graphics, and even in some communications. The retro appeal is easy to see, although this neon logo is a little different from the classic ones. First, the tubes here are black, with the bright coloring filling in carefully chosen spaces. Although no neon light could function this way, the effect is nonetheless decidedly neon and appropriate for any company looking to get back to its roots.

5. Texas Roadhouse Logo Design

Roadhouses traditionally had bright neon signs to invite and entice hungry travelers on nearby highways, but Texas Roadhouse has decided to maintain their connection to the past by continuing to use a neon logo. In this case, a shape of the state of Texas refers to the name and origin of this restaurant, while warm colors create an inviting feeling and also attract the eye of a weary driver. This logo may be a classic, but it maintains its power in modern times.

6. Serial Lover Neon Logo Design

This Neon logo design was created for a movie that was released about ten years ago. The use of neon in this case refers to a somewhat tawdry plot, as hinted at by the name. Because the main character and the target audience were women, the use of hot pink was appropriate. The many swirls and the unconventional way in which the letters are connected gives a slightly artsy image that is more interesting and edgy than the average neon sign.

7. Car Tunes Logo Design

Because people who buy super-amped stereo systems tend toward the bright and flashy, the use of a neon logo for stereo system seller Car Tunes is more than appropriate. In this case, the logo is jagged and modern while angled to create a sense of movement. The flames are commonly seen in souped up cars, so they are a good choice here, as is the outlining that gives extra emphasis to the image. Blue creates a cool, calm feeling that is decidedly neon while also modern.

8. London 2012 Olympics Logo Design

Whether this is one of the best neon logos or one of the worst is a matter of debate, but this neon logo has certainly fulfilled its purpose in getting people talking about the 2012 London Olympics before the Vancouver closing ceremonies have even begun. Instead of smooth, tubular wording, the font is ultra-jagged and even jarring. However, the neon influences are easy to see in the extremely vivid colors and the retro, eighties design. This logo design clearly hails back to the British pop art movement of several decades ago, which is relevant to the city and representative of its history.

9. Super Bowl Logo Design

This Miami based Super Bowl needed a logo design that was distinctly Miami, and this marquee-like design was just the answer. Bright colors reminiscent of the ocean and sun tie into the area, while the bold writing gives this important sporting event the weight that it deserves. Art deco influences abound, both in the neon itself and the way the logo design is angled to give it a sense of movement. This neon logo design is distinctly Miami while also grandiose enough for the Super Bowl.

10. B&B Neon Logo Design

This logo design is unique as it is one of the few neon logos that has no color whatsoever. The tubular shape combined with use of light to infer shape gives a definite neon image even without color. The result is plain but memorable, without the busy-ness that often results from neon. Because this business actually makes neon signs, a neon logo is highly appropriate.

Every competent logo designer will tell you that use of color is a very important part of your logo design and your brand. Colors invoke very powerful emotions and can have a greater effect on your customers than any other part of your brand. This leads us to ask: what is communicated by a logo design that uses every color of the rainbow? In some cases, it can make the company in question feel more creative; in others, it speaks about diversity and variety. Examining some of the best examples of this logo design strategy can help you decide if this might be the right type of logo for your company. You can also read the 5 ways to incorporate color into your brand.

1. This Is Not My Destination Logo Design

It’s easy to tell from the name that this company is a little different from the norm, but the logo design does a great job of expressing this as well. Here, multiple colors are used to show multiple different influences blending into one progressive wave, implying change and movement. The use of a very simple, well defined shape as well as very simple writing keeps this blend of colors from being overwhelming or overly busy.

2. Nosotros Multicolored Logo Design

Because the word ‘nosotros’ is Spanish for ‘we’, the use of several multicolored triangles combined into a single hexagram is certainly an appropriate image. While triangles imply strength, hexagrams and more complicated geometrical shapes are often seen as representing technology and innovation. Combining the two in a single colorful image creates a visually pleasing image that perfectly represents the brand. Again, we see simple, bold writing that doesn’t compete for attention with the image.

3. Zone Trader Logo Design

As we have seen, one very successful way to handle a multi-colored logo is to place the colors within a simple, well-defined shape. The Zone Trader logo design takes this approach, using differently colored zones fit within a simple, inclusive circle. This obviously ties into the name, as does the use of uncolored space to create a Z and a T. The simply, blocky wording is white to contrast well with the black background and to stand out even when combined with a very colorful and catchy image.

4. Vivid Ways Logo Design

A rainbow colored wave might sound familiar, but the Vivid Ways logo design is otherwise very different from that used by This Is Not My Destination. First, the colors move in a smooth progression rather than being mixed together throughout the wave. Second, the wave is actually a V and a W, tying in to the company name. Another key difference is that the writing here is lower case to give a friendlier, more informal feeling. The use of a tagline is a good choice here because the logo design and the name give very few hints as to the nature of the business.

5. Grabup Multicolored Logo Design

The image of a piece of paper moving upward in a series of bubbles is appropriate for a company that specializes in helping users upload screenshots. In this case, the image is multicolored not because it ties into the company name or purpose, but because it creates a fun and memorable image that implies that the business is creative. The eggplant colored background helps to create a recognizable visual identity because very few companies use this color. Another notable touch is the lack of a company name in the logo design, which implies that the company expects customers to identify the image with their name without any assistance. With such an original image, this just may be the case.

6. Goal.com Logo Design

In this case, the multiple colors represent the many different soccer teams that are reported on in this all-inclusive soccer website. The use of a circle relates both to this inclusiveness as well as to the round ball used in this globally loved sport. Unlike many of the multicolored logos that we have looked at, Goal.com uses a handpainted look rather than having clearly defined boundaries for their shape. However, the simple circle combined with relatively few colors being used keeps this from looking cluttered or busy.

7. Australian Art Supplies Logo Design

There is perhaps no company more suited to a multicolored logo than an art supply company. Australian Art Supplies has a logo design that uses a single, multicolored line to fill in a shape of the continent. The colors of the rainbow are arranged in order, while the name of the company is written in simple lower case letters to the side. The way the name is located off-center creates a well balanced and interesting image that is nonetheless artsy and inviting.

8. Cerebral Art Logo Design

Again we see an art company using a multicolored logo, this time using a very different approach to the way this color is used in their logo design. Because of the use of the word ‘cerebral’ in the name, using a more structured approach than Australian Art Supplies was a must. In this case, the colors are neatly arranged into lines spelling the word ‘art’. The writing underscores this artistic image by using two different thicknesses. The use of black and white allows all of the attention to be focused on the simple yet powerful image.

9. Action Now! Logo Design

In this case, multiple colors are used in a logo design to imply several different types of people coming together for a common cause. These multicolored arms are wrapped around the globe, which is highly relevant to the activist nature of the name. The circle is not just the shape of the globe, but also an inclusive shape that compliments the message that the multicolored arms are trying to communicate. The black, upper case writing with an exclamation point add extra emphasis to the message.

10. GoPlay Multicolored Logo Design

In this case, the company is using a multicolored palette to create a sense of playfulness and fun in their logo design. The arrow-like shape filled with these colors is clearly referring to the word ‘go’ in the company name. Using violet for the wording gives a modern yet soft feeling that is underscored by the use of simple lower case letters. The black background contrasts with the colorful nature of the image.

Golf is a huge international sport, with people from all over the world planning vacations and fun weekends spent on the green. This makes golf brand logo designs very important, because they must be compelling enough to invite people to choose them over hundreds of equally well-branded options. These ten golf course logos represent a variety of golf courses from all over the United States. If you are a golf enthusiast, most of these logo designs will look familiar as they are home to some of the world’s most famous golf tournaments.

1. Whistling Straits Logo Design

This lakeside Wisconsin golf course is known for both its imposing level of skill and it’s serene, waterside location. This makes a classical image of the nautical god Poseidon very relevant, and it certainly helps to build the overall brand as well. The upper case writing is very thin, walking a fine line between being overly strong and too weak. The black and white color scheme is simple and sophisticated, giving an upscale feeling.

2. Kapalua Golf Course Logo Design

This Maui golf course’s logo design has little to do with golf, but still offers an inviting image. A butterfly is the central image, creating a feeling of freedom and beauty that is attractive to golf lovers. In the center of the butterfly is a pineapple, which is a Hawaiian symbol of welcome. The golf logo design is versatile enough to be used in different colors for the course, the attached resort, and events at the establishment, which helps build the overall brand. The italicized writing helps add a feeling of movement that is definitely relevant to the sport.

3. Sand Hills Golf Resort Logo Design

Sometimes using obvious images is too generic for successful branding, but in this case it works beautifully. A man in the midst of a golf swing is the central image. Blades of grass around him suggest that he is playing on a prairie, which is relevant as this golf resort is located in Nebraska. The sandy tan that is the sole color of this golf logo design relates to the name. The cursive font is a traditional touch, but it is slightly modern. The blend of traditional golf images and place-specific themes, along with traditional yet modern writing, creates a feeling of balance that will be attractive to golf enthusiasts.

4. Merion Golf Club Logo Design

This logo design may be a little confusing to those not familiar with the club, but golf enthusiasts will understand it completely. The eastern course of this golf club uses poles topped with baskets instead of flags to mark holes. Not only does this make them more visible, it prevents golfers from gauging the wind by examine the movement of flags. These baskets have become a large part of the brand and thus are a wise inclusion in the logo design. The tuft of wild grass is relevant to a sport played on a green, while the year of establishment is somewhat of a standard in this field of logo design.

5. Winged Foot Logo Design

This golf logo design uses symbols relating to the game of golf as well as ones tie directly into the company name. A winged foot, a mythical symbol of speed related to the god Mercury, is the central image as well as the name of the course. A golf ball in the background offers a feeling of friendliness as well as also tying into the sport. Crossed golf clubs add a little interest to the image and communicate undeniably what sport is happening here. The blue colors are calming, which is what the sport is supposed to be about after all.

6. Pasatiempo Golf Club Logo Design

This California golf course has a logo design suggesting that the game here is fun and relaxing. The name is Spanish for ‘pastime’, and the image is of a man having a siesta under a palm tree. An inclusive circle is used as the primary shape. However, the fun and restful image is balanced by very substantial upper case letters with traditional serifs, which gives a feeling of seriousness to an otherwise light hearted logo design.

7. Arcadia Bluffs Logo Design

This logo design perfectly sums up the terrain of this well known Michigan golf course: rolling hills and a serene lake with birds soaring in the air. This creates an inviting image for people looking to enjoy their golf game in an area of immense natural beauty. The upper case letters are not a bit imposing, in a thin, modern font. The black and white color scheme is as simple and sophisticated as it can be, creating a distinct yet appealing overall image for the golf course.

8. Pine Valley Logo Design

This New Jersey golf course ties its logo design into its name with a lone pine in the center and a rustic, earthy color scheme that suggests nature. The crest shape creates a feeling of tradition that is certainly appreciated in golf logo design. The writing is simple and helps to create a somewhat minimalist, unadorned feeling that is will appeal to people looking for a game of golf without all the frills and distractions. It certainly will be an inviting image for outdoors enthusiasts and traditionalists alike.

9. TPC Sawgrass Logo Design

This logo design is ultra-traditional, but still appealing to its market. The red, white, and blue color scheme give a feeling of patriotism and tradition. Bold, capital writing is used for part of the establishment name, while a cursive font is used for the other word. This creates a balance. The image of a man in mid-swing is certainly relevant to the sport, while the ‘S’ in Sawgrass is formed into a wavelike shape that implies movement, another key value of this sport.

10. The Kittansett Club Logo Design

This golf course is best known for its Massachusetts seaside location, which makes a simple shell an appropriate and relevant central image for the logo design. The circle is inviting and inclusive, while the bold, all capital writing and the year of establishment both give the impression that it is a classic, well established place to hone your golf game. Not only is a circle a friendly shape, it is also the shape of a golf ball and thus very commonly used in the field of golf logo design. The black and white color scheme is simple and basic to appeal to New England sensibilities.

Color can be very communicative in logo design, with every hue having a distinct meaning. For this reason, colors are chosen very carefully. When a single color is used in a logo, you can bet that the logo designer made the choice carefully and with regard to the emotion that the color invokes in the target audience. The following ten logos use blue to their best advantage, communicating a variety of emotions.

1. Twitter Logo Design

Everyone with a computer recognizes this happy little bluebird, but very few people think about how purposefully the color was chosen. Not only is the ‘bluebird of happiness’ a common cultural symbol, blue is also the color of the skies and all things peaceful. Because Twitter is supposed to provide a peaceful time, it is more than appropriate that the color of this blue colored logo be a vivid sky blue. The bubbly lettering in all lower cases is informal and friendly as well, bolstering the brand.

2. Water Empire Logo Design

Bodies of water are blue, so a company that deals with water should seriously consider the use of this color in their logo design. This blue color logo is a good example of using blue successfully for a water company. The image is of the split-second time when water rebounds from a drop hitting its surface. The writing is ultra modern with fluid rounded details, creating a blue color logo that is overall positive and relevant.

3. Earthscope Logo Design

A very different blue is used here: the deep blue seen on oceans in the globe. This obviously is relevant to the business. The writing may be entirely lower case, but the use of a newsy font with sharp serifs keeps the logo from seeming overly friendly. The globe used instead of the letter ‘O’ ties directly into the organization’s name and mission. Including the website address instead of a tagline allows interested people to find out more if they so choose.

4. Iceberg Logo Design

Several different blues are used here: a dark blue in the background as well as several different blues in the icebergs themselves. The triangle is a symbol of strength, so it is a very positive image to use here. However, this strength is balanced by friendly and unassuming letters in a rounded lower case font. The top parts of the icebergs are reflected back by the implication of water, creating a beautiful and well-balanced image that is serene yet substantial.

5. Pool.org.au Logo Design

Layering transparent shapes is a very popular strategy used in modern blue colored logo design, but perhaps nowhere is it more appropriate or realistic than here, as water is naturally transparent. The water droplets layered over each other create an interesting and ultra-modern image that is nonetheless very relevant to the subject. Simple, thin writing with serifs makes it easy to remember the company name without detracting from the colorful image.

6. Airheady Logo Design

A sky blue surrounds a man with his head in a cloud, tying in to the name of the company. The man’s body is also blue, which implies calm and serenity. He seems happy to have his head in the clouds, which gives this company a very positive and inviting image. The writing is bubbly and rounded in all lower case to further communicate an informal and fun feeling. It’s hard to think of a better way of approaching a logo for a company with such an offbeat name, and the result is certainly memorable.

7. Blue Sky Mortgages Logo Design

A company with the word blue in its name would do well to use the color in its logo design. The writing is reminiscent of an August sky in a deep blue that appears to have been hand-painted, while the image of a house also appears hand created in a much lighter shade of sky blue. The word ‘Mortgages’ written below is in a more serious color and font to add a touch of importance to an otherwise flighty and informal logo design. People dreaming of home ownership are sure to find this blue color logo design inviting.

8. Quote Nine Logo Design

We have talked before about punctuation logos, and this is one good example. Because a quotation mark also resembles a number nine, this simple image relates cleverly to both words in this company’s name. The use of blue here was clearly to create a friendly and inviting image that would offset the business-like feeling of the plain writing and the punctuation mark. It would certainly be a very boring logo without this splash of color.

9. On Edge Skateboarding Logo Design

In this case, blue is not a reference to nature or bodies of water, but a bright splash of ultra-modern turquoise. The new wave font ties into this contemporary theme, while the square shape of the logo suggests that the company is trustworthy and gives a traditional edge to a very new age logo. Bold lines throughout the image add emphasis and draw the eye in to the logo itself. In this blue color logo design, the color blue is used to create a very different feeling than it has in any of the previous examples.

10. Raincut Logo Design

In this case, a deep watery blue is used to fill in a single droplet, which is cut in two by a serrated line. This ties directly into the name in a clever and highly visual way. The way the color strays beyond the lines adds a watercolor feeling that is informal and fun. The name of the company is written in a cursive font that is highly traditional but also beautiful and flowing. While this company is surely not about reducing rainfall, the image is humorous and unusual enough to grab attention from everyone who views it.

Do you think about what type of golf clubs you buy? If you are like many golfers, a great deal of daydreaming is dedicated to this topic. People buy a certain brand not just for its technological capabilities, but for its image and its appeal to others. Your golf clubs are not just a tool, but a status symbol. These ten sports logos offer a cohesive brand that golfers will love to partake of.

1. Katana Golf Logo Design

This Golf Brand logo design may appear simple, but appearances can be deceiving. The bold, black lettering gives an imposing image that is underscored by the use of triangular shapes for the letter A. Triangles also make up an important part of the logo’s image, which is a K formed from triangles situated on either side of a slash. The slash combined with the slightly angled lettering give a feeling of movement that is crucial to this and most other sport logos.

2. Pinnacle Golf Brand Logo Design

This logo design also implies speed and movement, although it does so in a very different manner. The image of this logo design features a white circle, representing a golf ball, in a comet-like shape. This obviously implies that this brand helps to improve speed and distance. This is furthered by the tagline: ‘Distance doesn’t have to be hard’. The name of the company gives a substantial feeling due to the use of bold, blocky, entirely upper case letters. Again we see a serious black and white color scheme, but this time accentuated by a calming splash of royal blue.

3. Ping Logo Design

This well recognized golf logo design chooses to use no image, instead letting the text do the talking. The letters are large and thick, but softened by subtle rounding. The font is decidedly modern. The tagline below communicates important information about brand values, but the difference in font is notable. The use of an italicized font softens an otherwise bold image and gives a very subtle feeling of movement without taking over the logo design itself.

4. Nike Golf Logo Design

Nike Golf’s logo design is successful in that it both differentiates this line from the overall brand while tying into the parent company as well. A shield shapes communicates tradition, which is more important in golf than in most other sports. The Nike Swoosh is shown prominently within this shape, along with two crossed golf clubs and a small ball. The brand font is used, with thin, modern lettering that makes the image appear a little more approachable. This logo design is undeniably related to the Nike corporation, but also relevant to the tradition-loving sport of golf.

5. Foot-Joy Logo Design

Again we see all upper case letters to add a feeling of substance that is well received in the game of golf. This logo design is interesting because it combines the brands initials into the shape of a rounded square. Not only does this tie into the name, it also lends the traditional edge of a square with the nonthreatening feeling of rounded edges. The message is that this brand is a standard that even beginners can use, a message that has attracted golf enthusiasts in droves.

6. Honma Golf Brand Logo Design

While many golf companies use a thick, imposing font, Honma distinguishes their company from the competition by using thin, modern writing. The ‘O’ of the logo design is a rounded, inclusive circle with a small seal peeking out. The origin and significance of this sea creature to the company is unknown, but it creates a recognizable image that is different from any other in the field of golf. Instead of boring black and white, an attention-getting red color ensures that this unassuming logo design attracts attention. The Honma golf logo design is a good example of breaking the rules with great success.

7. Maxfli Golf Brand Logo Design

This company name suggests speed and strength, an impression that is further communicated by the logo design. The sole image is of a red circle outlines so that it resembles a bullseye at its margins. Not only does this friendly shape resemble a ball, relevant to the game, it also suggests a bulls-eye and greater aim in a very subtle, subconscious way. The writing is modern, with a golf ball-like dot as the crossbar in the ‘A’. Angular writing with ample hard edges gives an edgy feeling of strength and superiority that balances the inclusiveness of the round image.

8. Callaway Golf Brand Logo Design

This logo is plain, which seems to be a common theme in golf logo design, but nonetheless expressive. Old English writing reinforces the image that this is a traditional and upscale choice in golf equipment. However, the gentle curving of the lettering is significant because it balances this formidable image a touch of friendliness and approachability. The word ‘golf’ is written in block letters that are plain and unimposing, communicating what sport the brand specializes in without detracting from the rest of the image.

9. Titleist Golf Brand Logo Design

This logo design is one of the plainest in golf and represents one of the best known brands as well. It is a good example of a simple yet iconic logo. The writing is rounded for friendliness and slightly slanted to give a feeling of movement. However, it is a very traditional font, relating to the air of tradition that infuses this sport, and thick enough to be noticeable. While there is no image, in this case none is needed. Sporting enthusiasts all over the world associate this golf logo design with the brand it represents.

10. Mizuno Golf Brand Logo Design

This brand is one of the strongest Japanese golf companies, with a logo design that has been displayed by big names in the sport such as Tiger Woods. Although the image is that of a ‘run-bird’, the name of one of the company’s most popular models of athletic shoe, the image of speed and grace is relevant to people in the sport of golf. The writing is thick and bold but subtly rounded to avoid being overly harsh. The ‘M’ is drawn to resemble waves, which are another common symbol of speed and movement in a positive direction. The overall impression is that this brand is all about speed and change, which is a positive one indeed.

With more and more nonprofit and government entities finding success in marketing themselves like private industry, the people who manage American landmarks are beginning to turn their eye on branding. Most city landmarks have a lot to offer both locals and tourists, and having an American landmark logo design that portrays this can only enhance the image of the landmark and the city that it stands for. The following ten city landmark logos give their townspeople something to be proud of.

1. The White House Logo Design

This American landmark logo is interesting because it represents not just a landmark, but a political entity as well. The inclusive oval shape as well as the calming blue are both important in creating a general sense of trust between the American people and their national figurehead. The landmark is well represented by the imposing and well recognized figure of the building itself. A standard, plain government-approved font ties the two concerns together seamlessly. In all, this logo is a good ‘face’ for both sides of the White House.

2. Niagara Falls Logo Design

This Canadian destination is popular among tourists all over North America, and this logo shows exactly what it has to offer. The waterfall itself has been abstractly drawn as a series of blue waves, giving a feeling of movement and change. The use of green in the American Landmark logo implies natural surroundings, which is certainly true here. A red maple leaf relates to the country where these falls are located while also adding an eye-catching splash of brightness to the cool, calming colors that make up the logo. The writing is ultra-traditional and newsy, although the italicization of the word ‘falls’ adds to the feeling of movement while emphasizing the falls as the main attraction.

3. Empire State Building Logo Design

The logo design for this well-recognized landmark needs no wording, so in this case leaving it out was a stylistically beneficial decision. The use of a rectangle implies tradition, which this building definitely represents. Blue is a soothing and calm color, but its combination with gray tones creates a sophisticated feeling that is worthy of a New York City landmark. The central image of this American landmark logo design is, of course, a picture of the skyscraper itself.

4. Centennial Park Logo Design

This city park, located in Muster, Indiana, has a professional and attractive logo design that places it on par with far better known attractions. The park was designed to be an eco-friendly paradise, with all features as earth-friendly as possible. The American Landmark logo design reflects this perfectly, with an earthy green and brown color palette and an image of a tree. The most interesting part of this logo is the way many different images are fit neatly into the tree, showing that the park offers attractions for a variety of people and animals. The name of the park is written in big capital letters, giving an established feeling, while the tagline below is in a pretty, lower case cursive font that adds yet another friendly touch.

5. Santa Cruz Boardwalk Logo Design

This American landmark had their logo design revamped for their centennial anniversary, and the result is an inviting image that shows people exactly why they should visit. The amusement rides for which the Boardwalk is known, including the much-publicized Giant Dipper roller coaster, make up the most central images of this logo. Warm and sunny colors dominate the logo, although refreshing splashes of blue and green are present as well. The wavelike designs around the image represent the beach on which this attraction is located while also implying movement and change.

6. Seattle Center Logo Design

The Seattle Center in Seattle, Washington has recently had their logo redesigned, with this attractive and relevant image being the result. The circles are friendly and inclusive, representing a generally open-minded population. The green tones are representative not just of the area’s renown for being involved in environmental causes, but of Seattle’s long held nickname: The Emerald City. Because the Seattle Center includes a multitude of attractions, including the world famous Space Needle and several well known museums, the use of several different circles layered within each other is relevant while also creating an attractive, modern American Landmark logo design.

7. The Rose Bowl Logo Design

This Pasadena landmark is home to a very famous sporting event as well as a nationally televised parade. The roses clearly tie in to the name, while a picture of the arena itself in desert hues gives a sense of place. This logo design is enclosed in a friendly, inclusive oval, but the old fashioned cursive writing adds a touch of tradition that is fitting for the decades-old events that take place here. The color palette successfully walks a fine line between capturing the eye and overwhelming it.

8. San Francisco Fisherman’s Wharf Logo Design

Again we see the circular shape that is so important in making visitors feel that they are welcome at an American landmark. The font is newsy and businesslike, giving a very substantial image. However, the crab, which is a delicacy for which the area is known, is painted in bright, swirling colors that are inviting and fun, adding to the friendly image while suggesting that there is more to see here than seafood.

9. Greenfield Village Logo Design

This area of Detroit is a restored neighborhood from antebellum times, with working farms, railroads, and historical homes open to show how American life used to be. The logo design communicates this beautifully, with a classic shape of a home filled with the colors and shapes of the American flag. The use of gold rather than white for the central stars avoids being too cliché while also suggesting excellence. The use of two fonts, both ultra-traditional but very distinct from each other, gives a sense of balance to the American landmark logo design.

10. Kennedy Space Center Logo Design

Bold yet rounded writing gives a strong but friendly image to this minimalist American landmark logo design. Because Kennedy Space Center is the home to several notable space shuttle launches, the image of a shuttle in midflight is definitely relevant. The wavelike shape that makes up its trail is a symbol of movement and change that represents the constantly changing field of aeronautics and space travel.

Racing is a logo oriented industry. There is a huge potential for publicity if a sponsored racer wins or otherwise receives media attention. On the other hand, it can be a real challenge to make your company’s logo designs stand out in the limited space and clutter of a helmet or bike. This gives the designers of dirt bike company logo designs a very specific laundry list, including high recognition and the ability to look good at any size. These ten sports logos grab the attention of viewers, communicate a racing-friendly brand, and are easy to recognize at any size, which is probably why these are also among the most popular brands in the world of dirt bike racing.

1. Fox Dirt Bike Racing Logo Design

What could be more relevant to a company with this name than a logo design featuring the picture of a fox? Because foxes are also fast and sneaky, they are appropriate both for the name and the image. The fox in question is stylized to appear ultra-modern and sleek, making for a highly recognizable image that is recognizable in any color scheme and at any size.

2. Thor Logo Design

This logo design features the company name written in rounded lower case letters that are decidedly informal as well as slightly italicized to give a feeling of movement and speed. Because these are core values for this genre, the effect is overwhelmingly positive. The image of the logo design ties into the name, with half of a Viking mask to represent the god Thor. Using half of a mask instead of a whole one creates additional visual interest and adds to the recognition factor of the logo.

3. Scott Dirt Bike Racing Logo Design

Again we see italicized letters to connote speed, this time in all capitals for a stronger impression. The image is in the shape of a rounded square, communicating tradition, but this shape contains waves, which add to the feeling of speed and movement. The logo wording is filled with white to increase readability, which is important in a sport where the sponsored rider is moving at high speeds most of the time.

4. JT Racing USA Logo Design

This logo design features the company name, with the two initials in large, blocky letters. However, they are highly recognizable due to the fact that one is lower case while the other is a capital. The words ‘Racing USA’ are nestled in the shadow of the ‘T’ and written in a much friendlier rounded cursive font. The way the letters are shaded makes the logo appear to be coming out at the viewer, which adds visibility while creating a more attractive overall picture.

5. Bell Helmets Logo Design

While other brands seem to be aiming for the strongest possible image, Bell is a little more subtle. Although red letters in thick, capital letters certainly pull in the eye, they are enclosed in a thin oval that is friendly and inclusive. The effect is very well balanced and different from most of the logos in the field.

6. Fly Racing Logo Design

In this case, the logo design is configured to resemble an inverted triangle, adding a feeling of strength to the logo that is mirrored by the shape of the letter F. The way this F is drawn so it appears to have speed lines coming off its left side gives a feeling of strength that is reinforced by slightly angled writing. Black with a splash of red seems to be a common color choice in the dirt bike racing industry, at least partly due to its aggressive feeling and highly visible nature.

7. Pro Circuit Logo Design

This logo design also uses angled writing for a feeling of movement and speed, but their image is very different. The circle in question is dissected by longitude and latitude lines, clearly referencing a globe. While the circular shape gives a feeling of friendliness, the reference to our planet suggests that this brand is a global leader in its field. The letters are drawn in an ultra-modern font with minimal shading to help them stand out amongst the others.

8. Rekluse Dirt Bike Racing Logo Design

This logo design is different from all of those we have looked at so far. Instead of bold letters, thin, edgy ones are used. A shape of a spider hangs down from the company name, tying in to the deadly brown recluse spider for which the company was named. This image also is thin and angular, with warm orange and yellow accents. A tagline written between brackets in friendly lower case letters, warning potential customers that not buying this brand will put them at risk to be left behind. This logo design certainly stands out in its field simply because it seems to be very different from the pack.

9. One Industries Logo Design

This logo design achieves balance by using elements that communicate opposite messages. The letter O is formed into a square shape that contains a stylized number one. The hard edges of the image are balanced by the company name below written in rounded, lower case writing. The only color in the logo is the word industries written in a sunny yellow, adding a spark of brightness. As with many other racing logos, the image and wording are both angled to give that all important feeling of movement.

10. Smith Dirt Bike Racing Logo Design

Because this company specializes in optical gear and eye protection, the use of the shape of an eye for its main image is highly appropriate. Instead of an iris and pupil, however, this ‘eye’ has two wavelike shapes that communicate movement while forming a stylized version of the letter S. The lettering is thin and rounded to avoid detracting from the memorable image, but slightly slanted to give a feeling of speed and movement. This logo design is powerful enough to carry the company through a variety of sports, which is exactly what it needs.

With economy in less than stellar shape, city tourism agencies must be more vigilant than ever in marketing their area as a place for a vacation. For many, this has meant adopting a city logo that speaks to the hearts and minds of people from around the globe. The following ten city landmark logos are attractive and inviting, inspiring vacationers to give the area more than a second glance when planning their next trip.

1. New York City Logo Design

This logo design is the golden standard for city tourism logos: simple, memorable, and associated indelibly with the city of New York. The writing is bold and black in all capital letters that have news-type sensibility, with the word ‘love’ implied by a large red heart. This logo is often copied by others, but it never loses its association with the city that never sleeps.

2. Montreal Logo Design

This is another simple yet explanatory city logo design, this time for a very different type of city. While NYC is known for being a center of finance and commerce, Montreal is a cultural center home to some of North America’s most famous festivals. The solemn, black lettering would seem to imply seriousness, but this fusty image is negated by the pair of red lips that make up the letter O. This gives the logo design a fun and sensual feeling that will set it apart from other cities with less enticing images.

3. London Logo Design

This colorful image of people dancing is festive and inviting, but it also hints at the diversity of this city by making each person a different color. This city’s name is written in an all capital, serious font, hinting at its serious and traditional side. However, the underlining in an impromptu wave gives a sense of fun and spontaneity that counteracts this conventional touch. This logo design both acknowledges and counters the somewhat stodgy image that London and Great Britain have through the world.

4. Oslo Logo Design

The wave-like shape that dominates this logo design could be interpreted as a wave representing either the ocean or simply positive change, but it in fact is the prow of a Viking vessel. This ties the logo design in with the area’s notable history while also creating an attractive image that interests people unfamiliar with the area’s history. The bright colors are modern and eye-catching, while the use of both upper and lower case letters creates a sense of balance between formality and fun.

5. Copenhagen Logo Design

This logo design relates to one of the city’s best known landmarks, a statue of a mermaid by sculptor Edvard Eriksendal. The hard edges are rounded into friendly curves and a wavelike shape placed below to imply ocean while also suggesting movement and change. The blue is calming while also relevant to the sea. The wording is written in both thick and thin fonts, which again creates that all important sense of balance that vacationers are looking for.

6. Belfast Logo Design

There is nothing serious or staid about Belfast’s new logo design, which features a letter B made of a slightly angled heart shape. The way the name is written inside the heart implies that there is a lot to love about the city. The curved shape combined with the rounded lettering give a friendly image that will make travelers feel welcomed. The use of many different bright, youthful colors in this logo design adds to the fun promised by the city.

7. Las Vegas Logo Design

Instead of the city name or an image taking center stage, this city tourism logo design uses a well known nickname, Sin City. The use of black and white as well as a font that appears to have been handwritten in a feminine hand adds to general image of sensuality and temptation. Swirling accents on the letters create a sense of movement that is definitely relevant to the area, while the inclusion of the city’s website address ensures that people will know exactly where to go for more information.

8. Paris Logo Design

This logo design features the city’s most famous attraction, the Eiffel Tower, but re-created in a modern series of dots that appear to be blobs of brightly colored paint. This emphasizes both the traditional side of the city as well as a more current, fun aspect that will surprise and intrigue people thinking about visiting Paris. The name of the city as well as the rest of the wording are written in plain, thin letters that don’t take away from the power of this image.

9. Dublin Logo Design

This logo design has both a traditional and a wild side, which is definitely representative of the city it is portraying. On one hand, the name of the city and its web address are written in plain, newsy letters in a serious and business-like gray hue. However, this is brightened substantially by the words “Truly, Madly, Deeply” written above in scrawling handwriting. The bright colors of these words pulls all attention from the more serious writing, which implies that, while this city has a serious side, you probably won’t notice it for all the fun to be had.

10. Mexico City Logo Design

Mexico City is a colorful place, so a colorful logo design such as this is exactly what it should have. The bright hues are tropical, relating to the famous warm weather of the area. A bird, which is central to the mythology surrounding the founding of the city, is the key image, drawn in splashy watercolor strokes. The name of the city is written in a mix of upper and lower case letters that might have been confusing had it not been for the fact that they are all identical sizes.

Psychedelic logo designs are one of the hot trends right now, but many question how long this will last. There is a high chance that this genre, like any trend, will soon become as dated as plaid gabardine bell bottoms. However, the following ten logo designs are thoughtfully and professionally crafted, giving the brand a better chance of remaining relevant for years to come.

1. 101 Princess St. Logo Design

This office building is trying to create an image of a pleasurable, inspired space in which to work, which is why this psychedelic logo design is particularly appropriate. The address is filled with bright bubbles of color, which give not just a slightly juvenile image but a feeling of freedom and fun. The use of friendly, inclusive circles combined with the rounded lettering certainly creates and inviting image. The rest of the writing is a cool, modern gray in a traditional font, which adds a touch of seriousness to the logo. In all, this logo design is well balanced, which gives it a good chance of withstanding years of changing trends.

2. Museum of London Logo Design

This psychedelic logo design is not just a group of overlapping blobs; people familiar with London will recognize it as a topographical map of the city. Because most people interested in this museum will be familiar with the form, the allusion is not wasted. The writing is simple and minimalist to avoid detracting from the image or creating an overly busy image. This logo is highly relevant to the organization it represents, which gives it a good chance of staying timely even after the psychedelic trend has passed.

3. Pangur Glass Craft Logo Design

This company offers supplies and materials for making glass, so the use of a bright, psychedelic logo design is very appropriate. In this case, the image is of layered glass bowls with overlapping colors. The brights combine to form more earthy tones, keeping the image from becoming too busy. As we have seen in other successful psychedelic logo designs, a very basic font is used here to allow focus to remain on the image.

4. Brazilian Tourism Logo Design

This psychedelic logo design also features overlapping shapes, but in a less organized manner. The effect is similar to a piece of modern art, which is appropriate because the organization is trying to portray Brazil as a modern, artistic place to visit. The use of overlapping shapes also suggests different pieces coming together to create a beautiful whole while retaining their own unique identity, which is definitely representative of Brazilian culture. This places the name of the country front and center, while the tagline below suggests that this is a sensational place to visit.

5. Tranformando Corazones Logo Design

This Christian charity has a psychedelic logo design that relates directly to their mission: to improve the lives of children. The heart image relates directly to the name (corazones is Spanish for hearts). The way the heart is nestled between several overlapping ovals suggests care giving and love, while the elementary colors are definitely reminiscent of young children. The plain, lower case handwriting gives a friendly image that compliments the rounded shapes in the image.

6. Corporate Relocations Africa Logo Design

This psychedelic logo design is appropriate because it suggests that the company offers a fun and colorful experience. The recognizable silhouette of the continent is filled with bold stripes of color, creating an attractive image without a hint of messiness. Instead of plain black writing, the wording is in a blue and red that coordinates with the image. The overall image is arranged in a way that is bright yet not overdone in the way that some psychedelic designs can be.

7. Zonik Logo Design

This psychedelic logo design features a single Z made of circles of different shapes and sizes, which adds interest but also increases the possibility of confusion. The friendliness of the image is created by the repeated use of circles as well as the thin, slightly rounded writing. Although the colors in the image are very bright and somewhat randomly arranged, the logo is grounded by business-like gray writing.

8. Sunkist Logo Design

Because this type of logo is bright and sunny, a psychedelic logo design is very appropriate for the new Sunkist logo. In this case, bright orange relates to the flavor of the drink while blue is reminiscent of fluid and refreshment. The spiral at the top of the image and the waves throughout also suggest water. The writing is in a high contrast white and accented by green, which suggests that the drink is a natural choice. This logo is highly appropriate to the subject, although the many little touches make it more difficult to remember and identify.

9. Mastercard Worldwide Logo Design

The Mastercard logo is among the most recognizable in the world, which is why it was a risky move to tamper with it. However, this design is an interesting take on the original. The familiar overlapping orange and red circles are present, this time with a transparent white overlay that appears to be a beam of light. If the logo truly to be recreated, it was wise to continue using the theme of the circle. The creation of a psychedelic logo design with interesting use of color and light adds a friendly, modern touch to a well-recognized classic without detracting from the recognizability of the image.

10. Orange Amps Logo Design

This psychedelic logo design is a return to the original logo from the company’s opening in the early seventies. Fitting the time in which it was created, the logo features thick, rounded writing with lots of serifs and wavy accents. The logo here is in black, although it originally was orange to go better with the name. The name and the logo design do not particularly relate to the field of amplifiers, but this is nonetheless a highly recognizable brand and logo. Although many companies would not benefit from adopting one of their own vintage logos, this was a good move for the company in question.

Mosaics are hot in the art world and home decoration logos right now, and they are a booming trend in logo design as well. As with any trend, this type of logo can be executed in an overly timely, here-today-gone-tomorrow style, or used to build an image that is both modern and timeless. We think these ten logo designs may be attractive and enduring enough to withstand the test of time.

1. Altria Logo Design

This logo design was one of the first logo designs to begin this trend, and it remains an excellent example of the genre. The use of organic colors is significant, from oceanic blues to grassy greens to muted browns that all suggest Mother Nature in a subtle way. The overall square shape as well as the repeated use within the image gives a sense of tradition that is complimentary to the company brand.

2. Khalid Bin Haider Group Logo Design

This mosaic logo design uses shape very differently from the previous one for a very different effect. The hexagon shape implies technology, while the triangular mosaic pieces give an impression of strength. The K created by the negative space relates directly to the name while adding a little asymmetrical interest to an otherwise very balanced image. The way the colors are grouped into families makes the image appear a little more organized than it would have seemed if the color had been haphazardly arranged.

3. Kyocera Logo Design

This may be the mosaic logo you have seen the most, but it is a little different from most others. The way the mosaic is shaped into a letter K is clever. Instead of an array of colors, the color palette is a simple and eye catching red and white. Squares and triangular shapes make up the mosaic, adding both strength and tradition to the logo. The writing is thin and has a very modern feeling, with a balance between hard edges and rounding. One of the real benefits of this logo is that it is simple enough to be easily viewable at small sizes, which is not always possible in a mosaic logo design.

4. WebMynd Logo Design

This mosaic logo design features a blend of bright, fun colors making up the company initials. The mirror image way in which the letters are formed creates a diamond shape between them, adding the suggestion of value and strength. While the color palette is distinctly artistic, the writing is rounded and thin for a feeling of friendliness and inclusion. This is a well balanced logo that will be easily recognized and identified with the brand.

5. Gartenwelt Manz Logo Design

Again we see the sense of tradition implied by the square used in both the main shape and the tiles themselves. However, this mosaic logo design combines earthy, organic tones with a few brights, creating a well balanced design that is both grounded and visually interesting. The writing is balanced as well, with small thin letters positioned above thicker, more rounded lettering that suggests strength and unity in the same stroke.

6. Mosaic Church of the Carolina’s Logo Design

There are many churches with the word ‘Mosaic’ in the name that also use a mosaic logo design, but this one is among the best. Rather than a collection of small shapes, the mosaic effect here is larger and in part created by the way the letters are arranged. The combination of earthy green and a sunnier, yellow tone is well balanced and definitely appropriate for a church. All lower case writing is balanced by the gray, upper case letters below, implying that the church is friendly while offering serious, traditional religion at the same time.

7. Greater Montreal Logo Design

A mosaic logo design by nature suggests very different elements coming together into an attractive and effective whole, which makes this a particularly appropriate theme for a diverse city such as Montreal. In this case, only five colors are used, making for a simpler, more recognizable image. The rounded letter M offers a sense of inclusiveness that is attractive to prospective tourists, which is complimented by the rounded writing below. The simplicity of the image makes it easy to use a tagline without making the logo appear too cluttered.

8. Dictionary of Australian Artists Online Logo Design

This website offers information on the many artists that make up the Australian art scene, which makes a mosaic logo design a very appropriate choice. Because this is a dictionary, 26 pixels were used to represent the 26 letters of the alphabet. The organization has in the past rearranged the pixels to create different pictures, showing how versatile a logo can be when designed well. The bright colors are definitely artsy, and the simple wording is in muted colors to avoid detracting from the image.

9. Airplot Logo Design

This mosaic logo design is a little more modern, in keeping with the brand image. Muted greens and grays are used to create a cohesive image that is undeniable simple yet undeniably modern. The angling of the logo gives a sense of movement that can be difficult to accomplish with a mosaic logo, but which is definitely relevant to the company’s brand. A notable part of this logo is the way the wording is part of the image itself, creating an interesting and memorable logo.

10. Volaris Logo Design

This Mexican airline uses a name that is a combination of the Spanish word volar, which means to fly, and the name of the North Star, Polaris. Because of this, the use of a star is appropriate for the company while also suggesting excellence in their field. The use of squares gives a feeling of straightforwardness that is relevant for an airline that specializes in low cost flights, while the pastel colors are calming and suggest the twinkling of a star. All lower case lettering in a rounded font suggests friendliness, a key value in this industry. This mosaic logo design is very different from the bright, text-based images that dominate the field, which helps it differentiate its brand from the competition.

Top 10 Sushi Logos – Sushi restaurants are white hot in the United States, with restaurants popping up in even the most mundane towns all over the nation. However, these restaurant logos need a very different brand from the average diner. Sushi restaurants must have a brand that is exotic yet approachable, promising excellent food and an ambience that appeals to their target audience. These ten sushi restaurants from all over the world have food and drink logos that are very different, but winners in their own way. We even created a sushi mascot character design for one of our clients in the past.

1. Haiku Sushi Logo Design

The circle in this case is not just a symbol of friendliness and inclusiveness, but a reflection of the rising sun seen on the Japanese flag. The writing is simple and basic with a few notable touches. First, the H is crossed with a pair of chopsticks, relating to the type of food offered. Second, the K has waves that create a feeling of movement. The black and white color palette creates an ultra-modern image that is easily recognized.

2. Rainbow Roll Sushi Logo Design

This restaurant’s brand and logo design are very different from the preceding logo. Rather than black and white, the predominant color is a healthy, organic green. Again we see circles used as the primary image, this time layered inside each other so that the image appears to have been rolled. The restaurant initials are placed in small letters inside the image. Rounded, all lower case letters complete the friendly image and create an overall feeling of friendliness.

3. Tsunami Sushi Logo Design

This logo design borrows from an idea that is wisely associated with Japan and Japanese art: the tsunami. In this case, a sushi roll is drawn so that it also appears to be a large wave about to break. The combination of the two images creates interest, as does the rather stark color palette of black and white with just a small blob of red. Again we also see thin, lower case writing in a rounded font to create that all-important approachability.

4. Nami Sushi Logo Design

This sushi restaurant logo design uses a different approach from many others in its field. Instead of using crisp lines, the entire logo appears to have been painted with ink and a brush, relating to a classical Japanese art. The use of distinctly oriental writing for one word and a newsy font for the other suggests a fusion between Eastern and Western cooking styles, while the leafy plant in the background suggests health and nature.

5. Sushi Logo Design

Instead of an image, this text based logo design uses the details to communicate subtle messages. Although the name leaves no doubt as to the type of food being offered, the chopsticks that form the H also suggest Asian food. The small red circle that crosses the H doesn’t just add a focal point, it also relates once again to the rising sun seen on the Japanese flag. Black, white, and red, which are common colors used in this type of restaurant logo, are seen once again here.

6. Sushi Loca Logo Design

The name of this restaurant suggests that the experience there will be different from the average sushi restaurant, and the logo design suggests this as well. The writing is jagged and irregular, appearing to have been hastily hand-painted. The image is similar, appearing to be a views from a round Asian window but too messy to tell for certain. The tagline, “Fresh, Fun, and Fabulicious,” is playful and fun, much like the name and the logo image.

7. Onuko Sushi Logo Design

One of the most notable parts of this logo design is the way the N flows into the U, creating a wavelike image that is reminiscent of water and movement. The writing in a mixture of cases is rounded and friendly, but thick enough to be taken seriously. A piece of salmon sashimi, which is one of the most recognizable items to people unfamiliar with Japanese cuisine, forms the sole image. It is easy to identify this logo design with the restaurant and the brand, making it successful on all fronts.

8. 8 Fish Logo Design

This restaurant is unique in its use of an unusual color palette for a sushi restaurant, burgundy and gold. The image is of eight fish, with four drawn outright and four created from the negative space. The writing is plain, without serifs, but written in all capital letters and angled so it is written sideways. This image is interesting enough to imply that the restaurant itself is unique and offers a very different experience from its competition.

9. Sushi Tei Logo Design

This restaurant suggests a traditional Japanese experience, but in a very different way from the logos we have looked at so far. The predominant shape is of a square, suggesting tradition. The green color implies freshness, which is very important in traditional sushi preparation. The name of the restaurant is written in traditional Japanese characters as well as plain, rounded Western letters. A tagline below promises “A Good Deal of Sushi”, which is relevant because this is one of many conveyor belt style restaurants that are gaining popularity.

10. Sushi King Logo Design

This last logo has an image that ties directly into its name. A traditional gold square encloses the logo, defining the space while adding a touch of tradition to an otherwise whimsical logo. The main image os of a fish wearing a crown, which is relevant for obvious reasons. The tagline promises “healthy good taste,” which is what many consumers want from restaurant food in general. Again we see the name written in both English and Japanese lettering, which promises a fusion of the traditional and the Westernized.

Many people think that all newspaper logos are the same: archaic type in basic black and white. However, a closer look reveals that there are differences—some subtle, but others very bold—that communicate important information about the publication. With many print publications being rendered obsolete by television and internet news, branding and media logo design has become increasingly important to keeping circulation and profits up. The following ten newspaper logos represent ten of the best in the field.

1. New York Times Logo Design

This newspaper represents one of the largest publication in the company, so it only makes sense that the logo would be among the best as well. This logo is the gold standard of newspaper logo designs, with lettering done in ornate calligraphy in a stark, straightforward black and white color scheme. The tagline below, ‘Expect the World’, tells potential readers that this newspaper focuses on news from all over the globe while also emphasizing high quality.

2. Delaware Wave Logo Design

While the times succeeds by following all of the rules, the Delaware Wave is equally successful by breaking the rules. We see the black and white colors again, but this time offset by a calming sea blue that ties into the name. The writing is rounded and friendly, suggesting a very different type of newspaper. The wave below the writing as well as the one coming off of the letter W both imply movement and positive change, which also suggests that this newspaper is better than average.

3. USA Today Logo Design

Again we see calming blue, this time with a high contrast white. However, the thick letters in all upper case create a very substantial, strong image. The globe that makes up the image suggest that, despite the name of the newspaper, it includes news from all over the world. The lines coming off the globe suggest change, which certainly is an accurate representation of our fast paced world. The overall message is that this newspaper offers a friendly window on a constantly changing planet.

4. Humor Times Logo Design

It’s only appropriate that a newspaper offering a comedic commentary on the news have a very different logo than its more serious counterparts. This newspaper bucks the trend by having attention grabbing red lettering in fun, curving shapes that are reminiscent of a comic book. The colorful bulls-eye image not only draws in the eye; it also adds to the friendly feeling of the logo design by adding circular shapes to the logo. This logo perfectly portrays the differences between this newspaper and its competitors.

5. Atlanta Journal Constitution Logo Design

This newspaper also has a very different logo design from most. Instead of lettering, there is an image of a friendly circle in a calming sea blue. The initials of the newspaper are enclosed in the circle in rounded, lower case letters that are friendly and inclusive. As with the USA Today logo, this one suggests that this is a welcoming and pleasant take on the news of the day.

6. La Voz Logo Design

This Arizona newspaper specializes in news relating to the Hispanic community in the area. Like many other newspapers, this one soothes readers with a calming blue color. Although there are both lower and upper case letters, they are all the same size and slightly angled to give a feeling of movement and change. The name of the state along with an eye-catching red circle enclosing a gold star, which suggests excellence while also referring to the state in which the newspaper is published.

7. Financial Times Logo Design

This newspaper is different from the average, but it still follows many classic rules of logo design. The upper case letters in a font with serifs is definitely newsy and serious, while the square shape communicates a sense of tradition and straightforwardness. The initials of the company take center stage. The only unorthodox part of the logo design is the flesh color, which is definitely unusual both in finance and in journalism.

8. Petroleum News Logo Design

This newspaper specializes in news related to the petroleum industry, which is very significant in its logo design. At a time when many companies in this industry are trying to appear more environmentally sensitive, the dark earthy green is definitely significant. The newsy font is relevant because it suggests journalism, while the small wave-like shape at the bottom left creates a feeling of movement and change that is definitely relevant in an ever-changing industry.

9. Politiken Logo Design

This Danish newspaper logo is significant because it shows that newspapers in other parts of the world often follow the same rules as those in the United States. Bold lettering in all upper case letters offers a substantial feeling that is complimented by the serious black color. The red underlining draws in the eye while also making the wording appear even more substantial. It’s hard to view this logo and not assume that the newspaper in question is a leader in their field, which is exactly the image that the company is trying to portray.

10. Houston Chronicle Logo Design

This newspaper also uses bold, thick writing to give a sense of strength, but this is tempered by the rounded, sans-serif writing. A gold star between the two words implies excellence—remember getting a gold star on an assignment in grammar school?—while adding a splash of color. As a bonus, a star is also relevant to the Lone Star state in which the newspaper is published. This strong image is attractive and relevant at the same time.

As we have discussed on top 10 logo design trends of 2009, origami logo designs are a hot trend right now. With more designs, and more creative ones, popping up all over the world, we thought this would be a good trend to examine in depth. One of the main strengths of origami logos is that they portray an artisan image that suggests both imagination and attention to detail. Here are ten of the best origami logo designs we have seen lately.

1. Origamia Logo Design

An origami logo design certainly makes sense for a company specializing in fine papers used for the art. In this case, the image is of a fish, which brings up feelings of freedom and beauty. The magenta and bright blue colors add a fun and friendly touch. The writing is thin, but neither extremely rounded nor particularly angular, allowing the focus to remain on the simple beauty of the image.

2. Keen Origami Logo Design

The origami in this case is used to create just a small part of the logo design, although the effect is definitely powerful and attractive. In this case, the image suggests that this is a serious and substantial company with a modern edge. The bold, upper case writing in a serious gray gives a highly serious tone to the image that is balanced by the serene, sky blue origami piece that makes up part of the K. The way the origami appears to be pointing upward gives a feeling of movement upward, a positive image for any company.

3. Kite String Studio Logo Design

This origami logo design is interesting because its image forms neatly folded initials. The logo is given a sophisticated edge by using a black and white color scheme, although the simple rounded lettering definitely adds a friendly feeling. This is a well balanced and attractive image that is among the best in the genre. It gives an artsy image that is definitely complimentary to the company’s brand.

4. El Raco de Catalunya Tapas Bar Logo Design

This origami logo design uses this Asian art form to bring up images of a very different part of the world, with a distinctly Spanish bull created from paper. This suggests a fusion of different cultural traditions. The red color gives a feeling of aggression that most people associate with the animal, while also attracting attention. The script that is used for the company name also gives a distinctly Spanish image. The yellow line below counteracts the crisp edges of the origami image while also attracting attention and adding a positive feeling to the logo. This well balanced logo is highly visible and creates interest in the restaurant.

5. Ideo Origami Logo Design

What is more suggestive of both fun and flight than a paper airplane? This image brings up feelings of freedom and thinking outside the box. The friendliness of the logo design is complimented by the rounded, lower case writing. Although these themes could have given a juvenile image that might not have been positive for the company, the use of gray as the main color as well as the shadowing below the paper airplane ground the image and give a more adult, business-like feeling.

6. Redfox Logo Design

This origami logo design is a little different from the others in the image it conveys. The bright red color is not only relevant to the name, it also attracts attention while portraying an image of strength. This aura of strength is further given by the use of triangles to create the origami fox, as these are a common symbol of power and force. The strength of the image is balanced by thin, simple writing that portrays a softer image. This logo is a good example of how traditional principles of graphic design can be combined with a trend to create an image that is timeless and communicative.

7. With Feeling Logo Design

This origami logo design at first appears to be the company’s initials created from paper, but the logo also uses other principles of logo design. The wave shape moving through the W and F gives a feeling of freedom and movement that is complimentary to the brand, an impression that is further communicated by the wave the W flows into the F without a distinctive break. The upper case lettering with newsy serifs adds a feeling of seriousness. The olive green and gold colors are both earthy and modern.

8. Maven Logo Design

This origami logo design also uses the power of the triangle to communicate strength and substance, although in a very different manner. This time, the initial of the company is formed from origami, but with distinctive triangular shapes and sharp points. Instead of the simple, rounded lettering that we have seen in other origami logos, Maven uses modern, angular writing to further convey a feeling of power. There is nothing soft or gentle about this logo design, which is congruent with the brand image that the company is trying to portray.

9. Beat-Army Unproject Logo Design

This origami logo design is all about strength. The triangular shape is very bold and strong, giving a feeling of strength that is balanced by the rounded writing and the off center placement of the entirely lower case word ‘unproject’. The use of thicker letters for this word combined with the use of a period at the end give a sense of finality. The use of color here is interesting: gray is serious, but in the image it fades to a friendly, calming blue, which suggests that the brand is about moving toward a more colorful existence.

10. Tammy Lenski LLC Logo Design

This origami logo design uses color and image to give a feeling of freedom. The crane is not only one of the best known origami figures; it is also a symbol of freedom and flight. This liberated image is complimented by the highly modern and artistic use of color, in this case a violet combined with a mossy green. The rounded and thin letters are entirely lower case, giving a friendly and casual feeling that is in keeping with the sentiment portrayed by the image.

World’s Fair logos must be on top of their game. Not only must they appeal to people in their area, they must reach out to an international audience. A World’s Fair also must appeal to the governments of other nations, convincing them to spend a significant amount of time and money creating a pavilion or other exhibit for the event. These World’s Fair logos represent more than one hundred years of the genre, making them an interesting look not just at the logo designs of this one event, but an insight into landmark logo designs worldwide throughout the last century.

1. Expo 2010 Shanghai Logo Design

This world’s fair is scheduled to occur this year and has perhaps the best logo design yet. The image of three people with entwined arms hovers above an apparently hand-painted 2010. The orange blob above the image appears to be a balloon, although this logo is so abstract it is difficult to tell. This image is interesting and yet abstract enough to appeal to people of various cultures, while the green and orange colors are youthful and fun.

2. Expo 98 Lisbon Logo Design

The Lisbon expo logo design featured a blue globe representing the earth with a sun setting on the horizon. An E is inside the globe waving as though a flag, giving a feeling of movement. The gently rounded writing combined with the circular shapes gives a friendly feeling, while the soothing blue and eye-catching yellow create a pleasant contrast.

3. 1964-5 New York World’s Fair Logo Design

This World’s Fair also used a globe as its primary image, although in this case the orb is surrounded by stars instead of a sun. This gives a feeling of excellence and stardom. The bright colors and slightly uneven writing give a fun, informal feeling that was definitely appropriate during the mid sixties. The thick, all upper case writing gives a slightly more substantial edge that hints at the legitimacy of the event, clearly implying that this expo is more than fun and games alone.

4. Expo ’70 Osaka Logo Design

The logo for this world exposition is surprisingly modern considering that the logo is forty years old. The multiple circles create a friendly image again, with circular cut-outs in each one creating interest. The entire logo gleams as though metallic, which was quite a graphic accomplishment with the technology of the time. The gold, red, and black colors are distinctly Asian, referring to the host site of this expo in a subtle yet unmistakable way.

5. Expo Zaragoza 2008 Logo Design

This world exposition, set in Zaragoza, Spain, with the theme of ‘Water and Sustainable Development’. This logo design portrays this perfectly, with a ‘Z’ written in what appears to be water as the primary image. A single water droplet below adds balance. The elementary colors give a fun, informal feeling, while the way they are arranged in a rectangular shape gives an otherwise lighthearted logo a little weight.

6. Modern Industrial and Decorative Arts Paris 1925 Logo Design

This logo is a great example of logos during the Jazz Age. Due to the limitations in printing that existed at the time, only two colors were used in this logo design, a deep red and black. The image is classical and has Greek image, which were common in art at the time. The woman carrying a basket of flowers definitely is relevant to the art theme of the exposition. The thin yet square writing is simple but adds weight to the image, especially when combined with the square shape in which the writing is arranged.

7. Expo ‘67 Montreal Logo Design

This logo is a good example of the minimalist designs of the sixties. The snowflake is definitely arranged in the shape of an inclusive circle, while the rays coming off the flake appear to be small human figures. Because snow is associated with the area, this image is definitely relative to the area. The lower case letters give an informal feeling that was popular at the time, while the red is bright and eye catching while also a dominant color in the Canadian flag.

8. Expo ‘92 Seville Logo Design

The World Expo held in Seville, Spain had a logo design that was definitely representative of the times. The globe is the main image, tilted slightly to add interest and show off latitude lines, while the youthful orange and sunny yellow are more reminiscent of the sun. This bright and friendly image is inviting and friendly to a younger, Generation X crowd, which was definitely the ethos of the time in which it was created.

9. Alaska-Yukon-Pacific Exposition 1910 Logo Design

This logo also has the round shape that creates an inclusive feeling, but in a much more old fashioned setting. This World Exposition logo design shows three women from different lands sharing meals from their own nations. The image of sharing combined with the inclusive shape definitely creates the feeling that this expo involves cultures from all over the globe. The figures and the background are all highly stylized, which likely made printing easier. There is no true color scheme, although earthy colors and a clear sky blue seem to dominate the image.

10. 1933 Chicago World’s Fair Logo Design

This world’s fair celebrated the century of innovation between 1833 and 1933. The logo shows this, with the years in question named above the logo image. A square shape is used in a calming blue, with a round planet with waves swirling around and then flying off into space. Clearly there was a feeling at the time that new technologies were affecting not just the planet, but the universe. The wave shows movement in a forward direction, which directly relates to the theme of the logo design.

Many people have heard of Web 2.0 logos, but few understand exactly what the Web Application Logo genre entails. As with many forms of graphic art, this type of logo design is best understood by examining a few of its best examples. The following software logos are excellent specimens of this unique and white-hot type of logo.

1. Rollyo Logo Design

This logo design is a good example of Web Application Logo designs, with the ultra-rounded shapes and simple lettering that are important in this genre. A circle is shown being unrolled, which directly relevant to the name. The red and white colors of this image are not just eye-catching, but also form a bulls-eye. The letters are rounded in friendly, which is common in Web Application Logos, although they are all upper case to add a little weight to the image.

2. Twitter Logo Design

Bluebirds are commonly associated with happiness, but that may not have been the creators’ intent when having this Web Application Logo designed. The blue is calming and serene, suggesting a user friendly experience, while the bird relates to the name of the company. The result is a cute little bluebird logo, which shows two other common themes in Online Web Application Logos: all lower case letters and decidedly adorable images, both of which help to create a friendly feeling that can be very beneficial to an internet company.

3. Basecamp Logo Design

This project management tool’s logo design is another good example of a Online Web Application logo. First, the rounded, thin black writing that is so common in this genre is present. A mountain-like image is shown in an earthy green, with a serene blue color for the sky in what appears to be a snow globe. The sense that this company’s product takes something large and puts it in the palm of your hand cannot be escaped, which makes it a successful logo. The bright colors, fun image, and distinct writing style make it a successful Online Web Application logo.

4. Wetpaint Logo Design

This company offers collaborative websites that are uniquely people-oriented. The shades of green are organic and bright, while the thin, rounded lower case letters are seen here once again. The W is clearly made up of three human figures, adding the human side that differentiates both this company and this type of logo design.

5. tagCloud Logo Design

Clouds are often seen as a negative image, but there is nothing gloomy about this fluffy, happy cloud with the sunshine peeking around the corner. If you look closely at the cloud, it is also shaped like a bubble from cartoons used to show a character’s words and thoughts, implying that this is a venue for expression. The light blue color of the cloud implies a sunny day, while the yellow is bright and cheerful. This image is directly relevant to the company name and the product. The rounded writing is a mixture of upper and lower case in a slightly darker color of sky blue.

6. Squidoo Logo Design

This website offers ‘lenses’ that are basically a mini-website on a single topic. This logo relates directly to this and the name, with a small squid bearing a single large eye. However, rather than being menacing, the image is fun and nonthreatening. The orange is youthful and fun, while the blue of the name itself is calming. Although all upper case letters are used, the letters are rounded to give a friendly image. The tagline below is playful, which is another key aspect of internet logos.

7. Bebo Logo Design

This social networking site has a fun, youthful edge that is created by rounded, lower case letters that are nonetheless distinctly modern. The circle around the B makes it appear to be a computer icon, which directly relates to the line of business. The red color is eye catching and bright, which is typical of Online Web Application logos, while the circle around the first letter creates an inclusive feeling. While this logo does not have an image, it nonetheless is a very good example of a Online Web Application logo.

8. Nativetext Logo Design

This text-translating tool has a logo that suggests that the text is as natural as, well, a plant. The logo is simply the company name written in all lower case text that is as friendly as can be, with a reedy looking plant as the V. This combined with the green and gray that are the two primary colors create a very natural image indeed, which is exactly the image that this company is trying to portray.

9. DimeWise Logo Design

This financial tool is used primarily by small businesses to help them track expenses. The logo, however, has almost nothing to do with money. Instead, several square shapes form a mosaic, which is sometimes seen in Online Web Application logos. The square shapes give the logo a feeling of solidity and seriousness that is rare in this genre. However, the rest of the logo, from the thin, rounded writing to the playful, modern color palette, is very typical of this type of logo. The tagline below has a clever play on words, showing the humor that typically infuses Online Web Application logos.

10. Ubuntu Logo Design

Even this is an OS based company, this computer program has another good example of a Online Web Application logo design, with lower case rounded lettering and a friendly design. The image is of a circle in warm, friendly colors that are also bright enough to grab attention. The circles at the outer edges of the circle add to this image. The way the circle is split into three parts subtly implies a triangle, which is a common symbol of strength. Clearly this image manages to incorporate Online Web Application strategies along with a few of the best strategies of classic logo design.

If you are like most Americans, you encounter these logos every day on everything from reams of paper to correction tape. However, most people don’t stop and think about them, which may be why they are so successful. Millions of people reach for these brand names without even thinking about it, showing just how important office printing logos can be.

1. Bic Logo Design

Bic has taken the strategy of appealing to their market by creating a character to represent their brand, in this case a little person in an old fashioned school uniform with a ball-point roller instead of a head. The name to the right is enclosed in a square, which is made more friendly by gently curving the edges. The bold letters create a substantial feeling that is balanced by the angle of the shape, which gives a sense of movement. The yellow is bright and commonly used in office supply logo design.

2. Post-It Office Supply Logo Design

Because the well-known yellow sticky notes are the hallmark product of this company, they make an appropriate image for this office supply logo design. Not only is the yellow color appropriate for the product, it is also sunny and positive while attracting attention. The square shape implies reliability and straightforwardness, which is appropriate for the industry leader in this area. The writing is bold and plain, implying strength while allowing all of the emphasis to fall on the image. No one could see this logo and not recognize the product it represents.

3. Pilot Logo Design

This brand is a leader in writing implements, which makes the bold writing very appropriate for the logo design. Again we see a square to imply reliability, but this time there is a wave-like shape in front of the square. Because wavy images imply movement and positive change, the implication is that this brand and its products are constantly improving. This simple and straightforward logo is memorable because of its simple, clean lines.

4. Quartet Logo Design

This brand makes a variety of office supplies, a logo that doesn’t refer specifically to products is very appropriate here. The name is written in a thin, rounded font, which gives a friendly feeling and implies that the products are easy to use. The wave-like shapes that make up the ‘Q’ imply movement and make the company feel like an innovator. The blue is calming and serene to underscore the friendly image, while the yellow is happy and pulls in the attention of viewers. This logo design is simple yet powerful, which may be why the brand is so popular despite a lack of marketing and advertising.

5. Woodlore Logo Design

This company specializes in office furniture, so there are many elements that suggest this is a higher quality choice. The name of the company is written in rounded, lower case letters to make the brand seem more user-friendly and comfortable. The presence of the word ‘wood’ in the name along with the tree in the image suggest strength and imply that this furniture is made of real wood, which helps the brand differentiate from the plastic and particle board creations that dominate the industry. The way the tree arises from the D and L of the name combined with the horizontal lines through the image gives a slightly more modern feeling, while the black color palette of this logo design suggests simplicity and sophistication.

6. Day-Timer Logo Design

Millions of office professionals use this brand to stay organized and make good use of their time, so an old-fashioned stopwatch makes an appropriate image for this logo design. The rounded square that is the key shape creates a balance between straightforwardness and inclusiveness, suggesting a highly functional product that is nonetheless easy to use. The simple, newsy print in all upper case letters adds to this straightforward image. This logo design suggests that this product is a basic device for planning your workday, which is exactly what the brand is trying to say.

7. Smead Logo Design

This brand is definitely designed to appeal to a female market, with a bright purple and hot pink color scheme. The sharp edged square and upper case writing contribute to an image of straightforwardness and functionality, while the three lines in the square subtly resemble file folders. The tagline below the logo design hints at the company’s product line and makes a very appealing promise to keep office workers organized.

8. Avery Logo Design

This well known label maker chooses to use a triangle instead of a square in their logo design to differentiate themselves with a hint at the brand’s strength and reliability. The patriotic red, white and blue color scheme adds to this suggestion of strength, as does the bold, plain writing in a thick font without a lot of curves or frills.

9. Dymo Logo Design

This brand diverts from the average office supply logo design with a calming, sky blue color and a very different shape. Instead of a square or a triangle, the image is round and friendly, with pages of white paper arranged in an attractive configuration. The writing is also rounded, while the slightly angled font gives a feeling of movement.

10. Fiskars Logo Design

This logo design diverts from the usual office supply logo design in several ways. Although the combination of rectangular and wavy shapes is present, it is arranged so that the waves are actually part of the rectangle. Instead of yellow and black, a more youthful orange and black is used. This is appropriate because orange is generally associated with youth, and Fiskars is well-known for making not just office supplies but school supplies as well. The square letters are also round, adding to the overall balance of an otherwise well-balanced logo design.

Why do film festivals need logos? Just like a business, a festival must be aggressively marketed in order to find success and get the word out about their brand. Festivals have the unique problem of needing to attract three different markets: film makers, film lovers, and the press. This has led to some uniquely artistic logos. Here are ten of the best film festival logos we have seen.

1. Thessaloniki International Film Festival Logo Design

This film festival has an oceanic theme, with a calm, watery blue and a star. The multi-pointed star could be interpreted either as a sea star, or an astronomical one representing excellence and ‘star quality’ in the films. The many small circles throughout the logo design give a feeling of inclusiveness, while the layered circles in the center of the star create a ‘bulls-eye’ effect that pulls in the eye.

2. Syracuse International Film Festival Logo Design

This logo design definitely reflects the artistic nature of the film festival in question, with a woman’s face painted in water color along with a film strip painted over it. The watercolor image is artistic and attractive, while implying that the films are a rich experience that encompasses all of the viewer’s senses. The green color palette is both natural and calming, adding another dimension to an otherwise attractive logo design.

3. Zurich Film Festival Logo Design

This film festival has a round image that gives a friendly, inclusive image while also resembling both a camera lens and an eye. One of the lights that is in the pupil appears to be a sun rising, adding another dimension to the image. The earthy green combined with the black and white forma sophisticated and modern color palette, while the rounded yet distinctly modern font also suggests sophistication.

4. New York International Independent Film and Video Festival Logo Design

This logo suggests that the films will leave an indelible mark on the people who watch them, with a black head and shoulders painted on in white. This black and white color scheme is stark in this case, which is further implied by the hand-painted nature of the writing. The general square shape of the logo design gives a feeling of solidity that balances the image, while the rough framing of the picture creates a finished feeling to the image.

5. Cannes Film Festival Logo Design

The Cannes Film Festival is perhaps the best known film festival in the world, and the logo design is simple and expressive enough for an industry leader. The circular shape surrounds a laurel leaf, suggesting that anyone can be included in the excellence of this event. The writing is plain enough to neither add to nor detract from the image, although the all upper case letters are decidedly substantial. The blue is serene and calming, suggesting a low-stress experience.

6. Las Vegas International Film Festival Logo Design

This film festival has a logo that relates directly to its setting. From the martini to the dice, it’s hard to think of a way to fit another Sin City image into this logo design. The film strip is wrapped around the glass, relating back to the subject of the festival. The dark red and black colors are both representative of Las Vegas while also creating a vivid and yet sophisticated color palette for the logo design. The bold letters in a thick font give an impression of strength that suggests this film festival has the clout to pull in major films.

7. Imagine Science Film Festival Logo Design

A science film festival of course needs a very different logo from any other type. This logo almost looks like a Web 2.0 logo, with rounded lower case lettering and round shapes. The shapes in this case look like thought bubbles, which ties directly into the name of the festival. The shades of gray imply abstract thought. The gray together with the pointy serifs implies a serious edge, which is appropriate for the genre. Altogether, this logo design is very different from other film festival logos, tying into the main subject while maintaining individuality.

8. Holland Animation Film Festival Logo Design

This logo appears simple at first glance, but it is more complicated than the first impression suggests. First, the Mickey Mouse like image is actually some sort of cartoon character with an old fashioned video camera as its head. The fingers are clasped together in a classic Zen pose as the character walks away from the wording. This suggests that people who attend this film festival will walk away enlightened. The writing is modern with sharp serifs, giving a serious image that implies these are not your average children’s cartoons. The black and white color palette gives a sense of sophistication.

9. City of the Angels Film Festival Logo Design

This Los Angeles film festival has a logo that ties directly into the city in which it is based. A section of the LA skyline is shown with a gold halo, tying into the name. The writing is simple and plain, as is the gray color scheme. The tagline below promises ‘the most inspiring, important and imaginative independent films of the year’, which suggests that the halo applies to more than just the city, but to the film festival’s ideals as well.

10. Ombak Bali International Surf Film Festival Logo Design

A surf film festival certainly needs a different type of logo from any other, and this logo design meets that need. Instead of subdued or sophisticated tones, bright pinks and blues are used. The checkerboard pattern suggests playfulness, while the squares in the image add a more traditional image. A section of filmstrip becomes an oceanic wave at the top, which ties both subjects together seamlessly. The scattered stars imply excellence and star quality.

There’s a good chance you don’t choose your church based on its logo design. Many people make this decision based on denomination, location, and other decisions. However, there is a sizeable number of ‘church hoppers’, people who move from church to church until they find one that feels right. Much of this ‘feel right’ equation is based on the church’s brand, which is conveyed by the church logos. These logo designs are:

1. Harpeth Community Church Logo Design

This church puts a new spin on the traditional Christian cross, with a small green cross shape enclosed in a gray circle in their logo design. Because circles imply inclusiveness, this combined with the rounded lower case lettering creates a friendly and inviting feeling. The green is both organic and alive, which is an excellent impression for a church, while the two shades of gray create a modern feeling.

2. Word of Grace Community Church Logo Design

This church also tries to foster an image of liveliness and growth with a leafy image. If you look closely, the sprig has three leaves, representing the Holy Trinity. The thin, rounded lettering gives a friendly feeling while being plain enough not to detract from the simple beauty of the image. This logo design suggests a simple church with natural leanings.

3. Harvest Church Logo Design

The logo design here shows that this church will help people on their journey to a better life. A road is shown, which coincidentally looks like several stacked H’s. The sunset at the end of the road suggests a beautiful ending. The orange color is youthful while also relating both to the harvest and the sunset, while the gray adds a more adult side to the image. The lower case writing is friendly, while the use of two different fonts, one round and one newsy, adds to the sense of balance between opposites.

4. Valley Community Baptist Church Logo Design

This logo design combines the strength of the square with the feeling of movement that a wave brings. The square is gently rounded for a more friendly feeling, while the wavy shape is formed into the letter V, tying into the name of the church. Again we see the orange color that implies youthfulness. Instead of using two different fonts, this logo uses the same font in two different sizes and thicknesses, creating an edgy modern look while bringing balance to the image.

5. Oak Hill Logo Design

Again we see the cross enclosed in a circle with a calming green color. However, there are a few key differences. Instead of a highly stylized image, this one is a little rugged and appears hand-drawn. Another commonality with other church logo designs on this list is the use of lower case letters in a rounded font imply friendliness and inclusiveness, while the tagline below shows one of the church’s key values in hand printing. The many apparently handmade aspects of this logo design suggest that the people here really care about the finished product, which in this case is the quality of the spiritual leadership.

6. Christ Church Logo Design

This church shows their human side with a cross made of thumbprints, complete with splatters. The deep blue is calming, suggesting a serene and non-stressful experience. Again we see two different thicknesses of writing and a rounded, friendly font. The tagline of this logo design is above the name, giving the promise of ‘more to life’ marquee treatment that shows how central this principle is to the church’s brand.

7. Access Church Logo Design

This church has an extremely nontraditional logo design, which suggests a very nontraditional structure. The layered squares hint at tradition, but this message is softened by the rounded corners. The arrow is a symbol of movement that suggests a congregation that is open to change and new ideas. The red color grabs attention while implying a need for urgency, while the taupe and black are as business-like as can be. The writing is extremely thin but still visible due to the high contrast of white on black. This logo is very modern and similar to that of a luxury hotel or other upscale business.

8. Northgate Free Methodist Church Logo Design

This logo design is very similar to a Web 2.0 logo, with rounded lower case letters and bright colors. The letters are friendly and informal, suggesting a less traditional church experience. The layered shapes suggest a multilayered and complex experience. The bright colors are modern and bright, which also implies certain things about the church. If a church wants to project a modern, friendly image, a logo like this will definitely promote their desired brand.

9. Northstar Church Logo Design

The North Star is the light that guides sailors in the correct direction, so this is an appropriate basis both for the name and the logo design of this church. The star in the image does not just tie into the name; it also suggests excellence. The top of the star is separated from the rest of the image so that it points up, which gives the impression that this church will help people grow and move onward and upward. The yellow adds to this impression because it is such a positive and happy color.

10. Times Square Church Logo Design

This logo is interesting because it incorporates the name into a shape, obviously the layered squares in the central image. This creates a substantial image that is befitting a church in the center of one of the country’s most famous locations. The writing is plain and entirely upper case, adding to the strength of the logo design. As with many churches, a mixture of thick and thin writing is used to show balance. This is an attractive yet curiously nonreligious logo for a church located in an area known for less than religious behavior.

Are you ready to feel warm for a few minutes? These tropical logos may not give you a tan, but they will definitely bring up images of warm sand and palm trees. These travel logos are all very different, but they all are successful in invoking images of sun and surf.

1. The Islands of the Bahamas Logo Design

The shape of this beautiful logo follows the general shape of the islands that make up the Bahamas, although the petal-like appearance of the individual shapes makes it also appear to be a garland of tropical flowers. The colors are bright and most definitely tropical. The rounded, mainly lower case writing is friendly and inviting. In all, this logo design is an excellent representative of this group of islands, and one that will be beautiful when placed on t-shirts and other tourist merchandise.

2. Reef & Rainforest Research Centre Logo Design

This research organization focuses on saving reefs and rainforests, two key components of tropical areas. The fish in the image refers to the reef, while the leaf refers to the rainforest. The way both of these is given a roughly similar shape is attractive and makes for a well balanced image. The blue and green color palette combined with the thin, rounded writing creates a friendly and calm image that suggests that this organization is an answer to problems.

3. Tropical Asphalt Logo Design

This company creates home products, which is why a straightforward and trustworthy square is such an appropriate shape. The image is of thick palm branches, appearing to create a shelter over the wording. The plain, bold letters combined with the line between the two words gives a simple, strong image that is exactly what people want in products for their roof and home.

4. Tropical Catering and Decorating Logo Design

In order to create a logo design for a business such as this, the designer must combine tropical images relating to the name with images related to high quality and elegance, befitting a style-oriented catering and decorating business. This logo fits the bill exactly. First, the leafy images normally seen in tropical logos are present, but smaller and more symmetrical. The company’s initials are written in an upscale, swirling font reminiscent of a five star hotel. The spa-like colors are calming, with tropical green and gray accented by a small amount of dark red. This logo design blends the two considerations perfectly, and is definitely the work of a professional.

5. Travel Pacific Logo Design

A travel company definitely must have a logo that makes people want to get away, and this logo definitely achieves that goal. The blues and yellows are a nice departure from the often used greens. The rays coming off the sun and the ocean waves are both made from similar wavy shapes that give a feeling of movement that is particularly appropriate in this field. The tagline implies that a tropical Pacific vacation is a more unusual choice that offers a very different experience than the usual island getaway.

6. Jungle Products Logo Design

This line of organic coffee requires a very different logo design from the average tropical company. First, we see an earthy brown that is relevant to the product, rather than bright colors. Second, the central shape is of an inclusive circle. Last, rather than crisp lines, this logo has jagged edges that give an artisan image. However, the inclusion of a palm tree image makes sure this logo is distinctly tropical. The tagline below promises that organic is not the only benefit that this brand offers.

7. Disney’s Caribbean Beach Logo Design

This logo is as tropical as it gets, from the palm trees to the waves to the Caribbean color scheme. Wavelike shapes line the logo, invoking image of water and waves. The thin writing fits well between the many different images in this logo design, which creates an attractive whole.

8. Caribbean Tourism Organization Logo Design

Instead of bright colors, this logo design uses earthy tones that make it stand out among tropical brands. A desert island sits invitingly in the midst of a light blue ocean, with a red sun setting in the background, which is an attractive image for people seeking a desert getaway. While the round shape is inviting, the most noticeable shape is the wavy pattern on the sand, which communicates movement. The impression is that the Caribbean is an island getaway, but one that is friendly to outsiders and offering a constantly changing range of attractions. This modern image presents the region as an up-to-date and stylish place to have a holiday.

9. Aero-Caribbean Logo Design

Few images are as distinctly tropical as that of a sun setting on the ocean, which makes this the perfect image for this logo design. An airplane takes off in the foreground, which obviously relates to the industry at hand. The waves are a symbol of movement that is also appropriate here. The simple black and white combined with the minimalist images give a modern and sophisticated touch that completes the picture of this brand as a contemporary choice for tropical air travel.

10. Chiquita Bananas Logo Design

This is not exactly a tourist industry, but it may have reached further into American households than any other tropical brand. This company, which is more than one hundred years old, adopted this logo in the 1960’s. The woman relates to the meaning of the name, which is Spanish for a small girl. The woman originally was half human and half banana, which can now only be seen in the way her body curves at the bottom of the image. The fruit basket on her head relates directly to the product as well. The yellow obviously is reminiscent of the bananas, while the blue is calming and contrasts well.

Skateboarding brands are generally thought of as being run in a way that is counter to consumer culture, but they must follow the same basic branding rules as every other company. Like more traditional businesses, a skateboarding company must create a brand image and use their logo design to communicate information about their brand and the quality of their products. These brands all have a sports logo design that helps create a brand that appeals to their target market, skateboarders and adolescents all over the nation.

1. Birdhouse Logo Design

This logo design has a main image that is a lower case B in the shape of a curving road. Not only is this image directly relevant to both the company name and the industry, it gives an impression of movement as well as a casual feeling. The name of the company is written below in similarly friendly rounded, lower case letters, with a small bird dotting the I to tie in to the name. This image obeys one of the cardinal rules of skateboarding logos: create an image that is simple and iconic enough to be recognized both from far distances and while the logo itself is attached to a moving object.

2. Circa Logo Design

The main graphic of this logo design is two bars wrapped around a rounded inverted triangle, which refers directly to the name Circa. The triangle is generally seen as a symbol of strength, but the rounded edges give a more friendly feeling. The bold but gently curving letters add to the general message of strength and friendliness. The way the I is formed to resemble a number 1 implies excellence in their field, a positive image for a company aimed at creating products for a competitive sport.

3. Plan B Logo Design

Most people recognize immediately that the central image is that of a stylized B, but if you turn the image on its side, it looks like a skateboard shape. The square communicates straightforwardness and quality, which sets the brand apart in a genre where rounded shapes dominate. The green is a fresh, organic color that is a pleasant contrast to the reds and other bright hues typically seen in a skateboarding logo design. The wording is simple and neither adds to nor detracts from the power of the image.

4. Osiris Logo Design

This image may look vaguely like an eyeball looking down at the company name, but it is in fact an O situated at the bottom of an inclusive circle. The circular graphic is interesting and definitely attracts the eye, which makes it effective in this constantly moving industry. The writing is plain and rounded to compliment the image. There isn’t a lot to say about this simple image, but it is definitely attractive and unique, making it highly effective as can be seen in the role of the sports logo design post.

5. Independent Logo Design

Many people think that the cross image in this logo design is an Iron Cross, but it in fact is an Alisee cross that has been used dating back to the Templar Knights and the Crusades. Shortly after the company was formed in 1978, the Pope was featured on the front of Time magazine wearing a similar image. The founders thought it was iconic and strong, which is the image they wanted to give their burgeoning company. The rounded nature of the logo makes it a little less threatening, while also resembling a skateboard wheel. Because the Independent cross has been the symbol of the company for more than three decades, it’s easy to call this logo design a success and should in fact have been included in the top 10 sports teams logos.

6. Girl Logo Design

Despite the distinctly feminine name, this company does not make skateboarding products for females alone; in fact, most of their sponsored skateboarders are male. The name refers to the fact that the original Girl skateboards were splashed with images of attractive and scantily clad women. The image that makes up this logo design is the classic girl image seen on bathroom doors everywhere, giving the logo a recognizable and slightly dirty brand that is distinctly counterculture. Although the logo is not always printed in this feminine mint green, this nonetheless is an attractive and appropriate color for the company and should have been included in the Top 10 Sports League Logos.

7. Adio Logo Design

This name comes from an African tribal word for unity, but this theme is unfortunately not incorporated into the logo design. Nonetheless, this is an attractive logo, with an A formed into a wavy shape that is reminiscent of many of the concrete ramps seen at skateboarding parks while also communicating movement. The writing is bold and angular, lending strength to the image. This heavy image is bold and recognizable, although not entirely connected to the name.

8. Sessions Logo Design

This is the brand of skateboarding stars; at least, that is what this logo design communicates. The winning star is enclosed in a pentagon, which for obvious reasons is associated with intelligence and strength. The wavelike S in the center is a wavy shape that communicates movement while also resembling a road. No wording is included, but none is necessary due to the uniqueness of this logo.

9. Toy Machine Logo Design

While many skateboarding companies choose a simple, abstract image for their logo design, Toy Machine goes against the current by having a monster, one that has now reached icon status in the industry. Not only does this tie in (loosely) to the name, the monster is frightening enough to be edgy and cool. The all lower case, rounded writing gives a friendly, informal image that makes the image more fun than frightening, creating a balanced design that can be seen on skateboards everywhere.

10. Destructo Trucks Logo Design

Again we see a strong image, this time also looking like two roads converging into one. Because trucks are roughly triangular, this shape ties into the product as well. The rounded lettering balances the strength of the image, while the E turned on its side adds interest to an otherwise very plain image. If you look closely, the lines in the image are the same thickness as the letters, creating a balanced and cohesive logo design.

How do you buy a musical instrument? In this uber-competitive industry, image reigns supreme. Because logo design is a huge part of brand image, it is easy to see why the following ten musical instrument companies have such a fanatic following.

1. Zildjian Logo Design

As the oldest family-run business in the United States, it is only appropriate that this company use an ultra-traditional music logo design. In this case, the logo is text only, with a font that is clearly reminiscent of the company’s Turkish and Armenian roots. The wavy designs of the logo communicate movement, while the plain black color and the lack of an image virtually guarantees that this well-recognized logo will have the staying power to last another several centuries.

2. Fender Logo Design

This is perhaps one of the most recognized logos in the music industry. The unique font appears to be a signature, while the mixture of lower case and upper case letters gives an off-beat, artistic touch. The wavy lines created by the upper case E’s again give a feeling of movement that is very important in a entertainment logo design for this industry. The red color definitely grabs attention, but the logo is just as powerful when reproduced in black or metallic tones.

3. Halo Guitars Logo Design

This logo definitely ties into the name, with a halo crossing the ‘H’ instead of a normal line. This clever accent hints at the artistic potential of the company. The slightly different size of the two sides of the H adds visual interest while bolstering this creative image. However, the rest of the logo is ultra-conventional, with a simple black and white color palette and plain writing. The balance of the conventional and the creative makes for a well balanced logo design.

4. Steinway & Sons Logo Design

Tradition and quality are both key parts of the Steinway brand, which is why this logo design is so appropriate. The lyre is an ancient musical instrument that has left an enormous impact on music history, an impact shown in words such as ‘lyric’ that use the name as a root, and therefore an appropriate image for this company. The metallic gold implies quality, which is another fitting reference. The plain font is simple and elegant enough to withstand the test of time.

5. Peavey Logo Design

Triangular shapes are a symbol of strength, so it is likely no coincidence that this pointy logo design seems to use triangular shapes throughout the wording. However, the font is also roughly reminiscent of pop art in the seventies and eighties. The letters are nested together to fit well, making the logo compact and attractive. The slightly angled lettering gives a feeling of forward movement that is very complimentary for the music industry.

6. Gibson Logo Design

The Gibson logo is similar to the Peavey one in its angling, but this is where the similarity ends. This logo design features very different writing, with a gently rounded font that is friendlier to prospective buyers without any hard edges. The way the letters are not joined at places gives that all-important artistic image, while the wavy accents give a feeling of movement that was achieved in a very different way in the Peavey logo.

7. BassLab Logo Design

This bass guitar manufacturer includes several archetypical images in a cohesive and visually appealing way. First, we see the wavy line that communicates movement, this time in a fun, youthful gray and orange color scheme. A square shape communicates tradition and straightforwardness while also forming the background for a molecular shape that both ties into the name and suggests that superior technology goes into these products. The writing is bold and substantial, but also rounded. Altogether, this is a well rounded and memorable image that will inspire bass players to give this brand a try.

8. Gretsch Logo Design

What could be more appropriate for a drum manufacturer than the image of a drum? This is the central image of this logo design, with a rounded shape that makes this otherwise angular logo seem friendlier. The G is rounded to fit neatly inside the drum set. The writing is slanted slightly and, while rounded, is extremely bold and thick, making for a substantial image. This simple image is nonetheless communicative and recognizable.

9. Rieger-Kloss Pipe Organs Logo Design

The image of a pipe organ dominates this logo design, leaving no questions as to what this company does for a living. This image is nestled inside a circle, with the same friendly and inclusive effect seen in the above examples. The cool grayish blue colors are calming and deep, while the font is written in a craftsman style that is distinctly old fashioned while also implying that this company puts a lot of work and care into their products. This artisan image is very appropriate for this hands-on field.

10. Pearl Logo Design

Pearl Drums are another product that uses a simple signature as a logo design. The name of the company is written in a scrolling, cursive font that is distinctly traditional without being stodgy. The word is underlined to give it special emphasis. Although the writing is simple, it is thick in parts for a bold image. The serifs are curved in a manner that is distinctively artistic and even feminine. Although drums are generally regarded as a loud and brash instrument, this gentle, graceful logo implies that there is more to this brand than meets the eye.

Chemicals are all around us, so much so that we rarely even think about them. Chemicals are in the products we use to clean out houses, the fuel we pump into our gas tank, and the products we use to bathe. We even eat chemicals, in food additives and prescription drugs. As you can imagine, this is a huge industry where every company must carefully cultivate their image and brand. While DuPont and Dow are perhaps the best known giants in this industry, these companies are the winners when it comes to having a captivating manufacturing logo design.

1. Ciba Specialty Chemicals Logo Design

The butterfly that is the main image of this logo design is an unexpectedly whimsical representative for this industry. However, it is actually a very meaningful image. The butterfly represents growth and transformation, which is significant in the chemical industry. The colorful pixels are not just reminiscent of modern technology, but also a symbol of the many different divisions within this chemical company. The rounded writing is friendly and yet bold enough to give a little weight to the otherwise fanciful image.

2. BASF Logo Design

This chemical company logo design includes a tagline that leaves absolutely no doubt as to what line of work they specialize in. The two squares are not just a common image representing tradition, but in fact are designed to represent a lock and key. The hard edges are balanced by rounded lettering. The desired message is that this company will offer solutions that fit, that open doors for customers. The black and white gives a stark yet honest image that lends credibility to the company.

3. Borealis Logo Design

This plastics company also has a square logo design image as well, but a very different one. The wave-like lines inside the square are reminiscent of the aurora borealis for which the company is named, but also are symbols of forward movement that are important in the plastics and chemical industry. The bold, plain writing is straightforward and separated by a thin dividing line from the company tagline, which leaves no doubt as to the industry that this company is in.

4. Eikos Logo Design

This logo design brings up science’s long and notable history by making the famous Fibonacci spiral an integral part of their logo. The green dot at the end of the spiral dots the ‘I’ in the company name, which implies that this long line of tradition is behind this company, which is taking the baton and moving forward. The all lower case writing and the generally rounded shapes create a friendly feeling that is a positive one in this field.

5. Hanwha Logo Design

This chemical company chooses to use the inclusive circle, which is a common logo design image, but this time in a very modern layered image. The orangey red is relevant to an Asia-based company while also drawing in the eye. The writing is rounded, which adds to the friendly image. Because people tend to be mistrustful of chemical companies, this friendly, modern image may give this business a higher chance of success.

6. ThalesNano Logo Design

This chemistry company has a wave-like image that may appear to be a symbol of movement, but is in fact a picture of the company’s most notable product, a continuous flow hydrogenation reactor. The blue is calming and serene, while the writing is plain enough not to detract from the simple yet interesting image. The rounded image surrounding the reactor as well as the lower case letters in the second half of the word add a touch of friendliness to the logo design.

7. Jenapharm Logo Design

This logo design seems simple, but it includes a lot of small details that make for a cohesive and well designed ‘big picture’. First, the circle is a common shape communicating friendliness, but the center is definitely in a triangular shape, which gives a feeling of strength. The warm colors are translucent and overlapping, which is a popular logo design theme right now. The feeling of transparency is a good one for a company dealing with potentially dangerous chemicals as well.

8. Ace Chemical Logo Design

Again we see the friendly circle but this time with a very scientific image in the foreground. It’s hard to think of an image more appropriate for a chemical company logo design than a molecule, so this image is well chosen. The blue colors are calming and make people want to trust the company, an impression that is complimented by the rounded lettering. The writing is bold and thick enough to make the company seem like a substantial presence.

9. Seventh Generation Logo Design

While many of these companies are global giants, Seventh Generation is a relatively small company that focuses on making eco-friendly and even organic chemicals for cleaning and personal hygiene. The logo design shows this difference in focus with a single leaf, representing the earth-friendliness of the product. The small sun in the background adds to the natural image. The lower case letters in the first word are friendly, showing the different slant to the company, while the second word has all caps for a more serious image.

10. Sinochem Logo Design

This logo design shows a test tube half full, or is it half empty? Either way, it is an appropriate image for a chemical company. The blue is serene and gives the viewer a calm feeling, while the generally round image is friendly. The all caps letters, however, are basic and plain, giving the logo design a straightforward, business-like feeling.

Alcohol beverages are popular throughout most of the world, making this a huge global industry. However, this is an image-conscious industry where a drink must have not only a certain taste, but a certain image as well. Some of these logos are more than a century old, while others are relatively new, but one thing they all have in common is good food and drink logo design.

1. Bacardi Logo Design

There is more to this well-recognized logo design than most people realize and should have been featured in our Top 10 Beverage Logos. First, the bat that is the central image is indeed a significant part of the company’s history. When the founder of Bacardi acquired the distillery in 1862, there were many bats living inside the buildings. Because bats are a symbol of good luck in Cuba, where the company originated, this figure seemed like an auspicious choice. The circular shape is also important, because it creates a friendlier feeling to the logo. The red is eye-catching and bold, while the gold communicates quality. The company name is written in a serious, straightforward font that gives the image a little more weight.

2. Hpnotiq Logo Design

This logo design ties directly into the company name with a whirlpool-like figure that is indeed hypnotic. The colors here are significant; not only is blue a calming color (read more about color theory), but one that implies that the product is clear and clean as pure water. Again we see the combination of a friendly circle along with straightforward writing, but in this case the writing is underlined for maximum effect.

3. Jagermeister Logo Design

This logo design is successful because it is so different from most alcohol logos. However, the unusual images maintain heavy significance in the company lore. It is based on a local legend of a man named Hubertus, who hunted in forbidden woods and came upon a deer, who had a cross between his antlers. Luckily, the animal forgave the hunter, but the story retained enough meaning throughout the years that it was given center position in this popular drink’s logo design. The heavy Gothic writing is reminiscent of the German name and adds to the traditional image.

4. Dos Lunas Logo Design

This tequila has a logo design that relates directly to its name, with ‘Dos Lunas’ meaning ‘two moons’ in Spanish. The ‘O’ in the first word is clearly and cleverly formed of two quarter moons, while the rest of the writing is plain and unobtrusive. The blue is graded so that it is lighter at the bottom, implying a night sky with the two moons rising.

5. Johnny Walker Logo Design

Again, this logo design refers to the company’s history, which can be important in the alcohol product industry where tradition is a powerful selling point. The man walking in the image is the company founder, Johnny Walker. The writing is arranged to look like a signature, relating back to the founder. The black that is the main color is sophisticated and velvety, while the gold refers to wealth and quality in a way that is likely to appeal to the consumer.

6. Crown Royal Logo Design

It’s hard to think of a more crown royal image than the one in this logo design. The crown in this image is situated on a gold edged pillow, which clearly refers to the name. The royal blue and gold both are parts of the same theme. The scrolling font adds to the traditional image, while the wavy accents give a feeling of movement. The touches of red draw viewers’ attention to the image.

7. Smirnoff Logo Design

This logo is far more modern than most alcoholic beverage logos, which shows that this company is trying to present itself as a choice more friendly to the modern consumer. The silver and red is ultra modern while also attracting attention to the bottle. The bird images imply movement, while the crown above implies quality worthy of a royal. The name is printed in a banner, another implication of quality. The hard edges of the image add to this image, while hard edges imply strength while adding to the modern feeling of this logo design.

8. Le Tourment Vert Logo Design

Absinthe is gaining popularity as an alcoholic beverage in the United States, with this French brand leading the pack. The logo design has a bright green color that is reminiscent of this famously green beverage, while the image of a bottle and ornate glass relates directly to the product. The writing is traditional and bold, like the drink, while the wave-like accents give a feeling of movement. This implies that absinthe is not just a drink of the past, but of the future as well.

9. Explorer Vodka Logo Design

This vodka logo design uses a blue color that is clean and reminiscent of the water, which is common in this industry due to a general preference for clean-tasting vodka. The red is bright and contrasts well against the blue. The image of sails clearly ties into the name of the beverage, but also into the sense of movement that the name implies. The simple, square writing is more modern than most of the company’s competitors, which gives a modern, straightforward feeling to the logo.

10. Seagram’s Seven Logo Design

This alcohol logo design features the company name with just a few accents. First, a crown sits on top of the number seven, which gives a royal image to the liquor. The ultra-traditional writing with sharp serifs adds to the image. The silver color scheme is plain, but implies wealth and riches like the metal it is named after.

Whether you personally like it or not, political lobbies are a part of the American political landscape. These organizations must focus intensely on public image, both to rally support and donations and to influence the people who make all the decisions in politics. While we do not endorse or not endorse any of the following organizations, the government logos are undeniably some of the best in the field.

1. National Urban League Logo Design

Everything about this logo design is designed to portray a feeling of equality and inclusiveness. The round shape is the first way this is communicated, followed by the large ‘equal’ sign in the center. The thick lines used in this logo add strength to the message without complicating it. The black and white color scheme is simple enough not to detract from this simple and powerful logo, or its message.

2. GOPAC Logo Design

This logo design seems simple, but it has many details meant to communicate information about the organization’s goals. The shape of the United States is shown in a metallic gold color that connotes wealth, while the blue is calming and positive. The wavy shapes across the nation imply movement in a positive direction, which is a positive image for any political logo design. The writing is simple and unobtrusive, while the tagline below shows the lobby’s main goal.

3. New Democrat Network Logo Design

On the other end of the political spectrum is another group with an attractive and representative logo design, the New Democrat Network. The blue is seen again, which is particularly relevant as it is a color commonly associated with this political party. Sunny, positive yellow is a meaningful accent color. The initials of the organization are shown along with a stylized image of the capitol dome. A yellow circle partially wrapped around the building is a symbol of inclusive while also looking like the sun dawning behind the building. As you can see, even very different organizations incorporate similar themes into their logos.

4. National Taxpayers Union Logo Design

Patriotic red, white, and blue makes an appropriate color palette for an American political organization, a theme that is further communicated by the stars that are key image of the logo design. The stars are aligned in a circle, to give an inclusive feel, but a single star also forms the negative space in the letter U. The thick, strong letters in the acronym are slightly angled for a feeling of movement, while the union’s full name is written below for people not familiar with the abbreviated form.

5. Sierra Club Logo Design

The Sierra Club is not just an earth-oriented charity, but a powerful political group as well. Their logo, however, is distinctly non-political, with a friendly circle enclosing a beautiful wilderness scene. The green color is highly appropriate for a nature oriented logo design. The writing is simple with serifs, similar to that seen in a newspaper, which gives the logo a factual and legitimate feeling that is furthered by the announcement below that the organization was founded more than a century ago.

6. The Constitution Project Logo Design

This organization attempts to portray a legitimate image with a newsy font in a straightforward, relaxing blue that is similar to that used on the American flag. The rectangular shape of the image gives a feeling of honesty and tradition, while the stars communicate patriotism and excellence. The slanted font used for ‘The’ gives a feeling of movement to this otherwise staid logo design, albeit a small one.

7. The Heritage Foundation Logo Design

This organization focuses on reviving traditional values, which is why the well recognized patriotic picture of the Liberty Bell makes such an appropriate icon for this logo design. The famous crack in the bell is missing, suggesting both healing and turning back the clock. The slightly slanted font communicates movement, while the otherwise conventional wording gives the logo an air of tradition. The tagline below gives a clue as to the purpose of this organization. As we have seen in many other logos, the blue color gives a feeling of calm while also tying into the colors of the American flag.

8. AFL-CIO Logo Design

This well known labor organization was formed from two previously competing groups, which is why this logo is so important. Two hands are shown in a friendly clasp, each with the name of one of the former groups. The hands and forearms are strong, clearly belonging to the working class, and each has a different skin tone to show solidarity between people of different ethnic groups. The continent of North America forms the background of the logo design. The circular design gives a friendly feeling, while also giving a platform on which to display the full names of the two organizations that make up this cohesive whole. A blue color is seen again to create a calming image.

9. National Organization for Women (NOW) Logo Design

This classic logo design has become a symbol of the organization’s goals that is recognized all over the world. A circle again gives an inclusive feeling, while the words are oriented to fit neatly inside the shape. Despite the friendly shape, the wording is square and solid with solid underlining, suggesting that this organization has a tougher side. The slightly triangular shape of the O implies strength due to its similarity to mountains and the great pyramids. While this logo is definitely old fashioned, it has certainly withstood the test of time and will likely be a symbol of its cause in America for decades to come.

10. America Coming Together (ACT) Logo Design

While many political organizations use colors and images associated with the American flag, this logo design uses the actual image. Instead of stars, the organization’s acronym is used, while the thickened stripes give a bold image. The people at the bottom of the logo image show the organization’s human interest, while the organization’s full name is written below. The colors, of course, are those of the American flag, giving this logo design and the organization it represents a distinctly patriotic image.

Stopping for coffee and a donut on the way to work is something of a tradition for many people. However, how do these people choose which donut shop to drive through? While location, convenience, and product quality are certainly important factors in this decision, brand and cafe logo are definitely factors in this decision. The following ten logos are inviting enough to keep customers coming.

1. Dunkin Donuts Logo Design

In this case, the logo design doesn’t focus so much on the key product—donuts—as another product that is important to this brand, in this case coffee. Because many donut buyers enjoy this beverage with their sugar-laden breakfast, this is relevant enough to deserve this key logo placement. The bright colors are sunny and energetic, while also being an important part of the brand because they are used throughout locations and company communication. The rounded lettering is friendly while also relating to the shape of the donut itself.

2. Krispy Kreme Logo Design

This favorite of donut lovers uses a retro logo that creates the impression of a diner or other old time eatery, with a logo in the shape of a classic sign and an old fashioned scrolling font. The font has wavy accents that imply movement, which is important to people wanting to eat and run. Red is a color commonly used in food service while also attracting the eye to the logo design. The green that dominates the logo is calming and implies a stress free experience.

3. Mmmuffins Logo Design

This shop has a brand that emphasizes their offerings, which are more expanded than what you would find at the average donut shop. As in many other donut shop logos, the lettering rounded to hint at a friendly experience as well as the shape of the main product. The M’s of the logo design are shaped like muffins, to hint at the product for which the company was named, while the I is shaped like a cup of steaming coffee. The red, orange, and yellow color palette is warm and inviting while also drawing in the eye.

4. Coffee Time Logo Design

The circular shape of the logo design again hints at the product, while the red and yellow colors are also common in the industry. The dark, swirling shape of the image in the center of the logo is reminiscent of coffee, an impression that is bolstered by the fact that the spiral ends in a classic coffee cup. The wording is written in a swirling font that ties into the rest of the image while giving a feeling of movement. The logo is more attractive and stylish than many in this field, which sets it apart in its market as a more modern choice.

5. Go Nuts Donuts Logo Design

This happy, cheerful logo design is different from the ones we have looked at so far because it features photographic quality images of donuts in the logo itself. In this case, bright donuts are arranged to form a friendly smiling face, showing people the happy experience that they can find in this donut shop. The writing is red to grab attention, but friendly. The unique font and the way the writing is angled create a feeling of change, implying that this establishment is more forward-thinking than their competition.

6. J.Co Donut Logo Design

This Asia-based donut shop logo design features a peacock, which is a symbol of royalty that is also associated with its area. The orange color is youthful and friendly to balance the traditional image as well as the heavy black accents. The circular shape of the logo combined with rounded writing creates a friendly feeling while also referring to the key product. This logo is a good example of how archetypical shapes and colors can appeal to people from a variety of cultures.

7. Voodoo Donuts Logo Design

This Portland donut shop has received national media attention due to the unusual nature of their brand. The name ties into the fare offered, which includes a popular donut that looks like a voodoo doll, as well as the slightly creepy logo design. This logo design features sepia tones, and a scary looking man with dark eyes looking out from a donut shape. The name appears to have been nailed onto the donut from pieces of wood, which is definitely a diversion from the rounded, bubbly fonts seen in other logos of this genre. The tagline of the business is proudly displayed in a banner below the image.

8. Psycho Donuts Logo Design

This logo design tries to be more like other donut shop logos by using a gold and red color scheme often seen in this field as well as a donut shape. However, the similarity stops there. The writing appears to have been painted in a jagged, somewhat mad font. The donut image is not happy, but rather running away as though afraid. While this would not be a good logo design for the average donut shop, it fits the Psycho Donuts brand beautifully.

9. Donut King Logo Design

The colors of this logo design include a bold pink similar to that seen in the Dunkin Donuts logo design, but this time complimented by equally bright yellow and a touch of blue. The rounded writing common in the genre is seen here, with the O shaped distinctly like a donut, with a crown perched on the top. This logo design is vivid and bright while tying into the name perfectly.

10. The Whole Donut Logo Design

This donut shop features an image that ties directly into the name. A donut is shown with the hole filled in, suggesting that this is a place where you will get a little more than the average donut shop offers. A spoon and a steaming cup of coffee beside the donut fills out the image. The attention getting red combined with soothing green yield a balanced and promising logo design.

A lot has been written about the logo designs of different car companies, but what of the many stores that offer products and accessories for these expensive machines? As you will see in the following ten examples, these auto stores must have a brand and a logo design that is just as professional and attractive, drawing in customers that want to maximize their car’s performance and appearance.

1. Advance Auto Parts Logo Design

The Advance Auto Parts logo design includes a checkered flag, a symbol widely associated with the speed and high technology of racing. The black and white colors tie into this positive image, while the red is attention getting as well as a color that inspires movement. The bold, slightly slanted lettering gives a feeling of strength and movement that is highly relevant to this industry, while the tagline communicates a key value of this store and the people who shop there.

2. VIP Parts, Tires and Service Logo Design

We see variations of the same themes in this logo design as in that of Advance Auto Parts. The checkered flag is used again, this time in a more wavy shape that bolsters the feeling of movement. The writing is bolder, with serifs. While the writing itself is not slanted, the serifs are angled slightly to achieve the same affect. The red is another element in common, although in this case it is a little darker for a more modern feeling. Instead of a tagline, the wording below communicates exactly what products are offered at this business.

3. NAPA Auto Parts Logo Design

Rather than a classic red, black, and white color scheme, this logo design uses a soothing blue and a golden yellow, which give the impression that this company is in the business of solving problems. The hexagonal shape is reminiscent of a bolt head, which is appropriate to the industry. The white color around the lettering adds contrast, while the rounded yet thick letters communicate that this business is strong but approachable.

4. AutoZone Logo Design

This logo design is all about movement. The rectangular shape to the left has movement lines through it to give the impression of acceleration, which is underscored by the slanted lettering. The letters are thick and round, without serifs or other details that would detract from the image. The red and orange color palette is dynamic and sure to draw in the eye. The AutoZone logo is a good example of how the simplest shapes can be combined to create enormous impact.

5. CarQuest Logo Design

This logo design features a shield shape, which communicates strength and tradition, but it is drawn slightly asymmetrically to create visual interest and balance. The red of the logo draws in the eye, while the blue that is given equal space promises a calm experience. The writing is bold and rounded to give a strong yet friendly feeling, a theme that is commonly seen in this industry.

6. Trick Flow Logo Design

Tubular writing in this auto logos relates to the ‘flow’ referred to in the name. However, the complex loops add interest and make this anything but a straightforward image while giving the logo a little retro charm reminiscent of old neon signs. The rounded shapes again give a user friendly feeling. The tagline below promises ‘serious horsepower’ to anyone who buys from this store. The red ties into the industry while inviting attention from people who pass by the locations. There is no image or picture, but in this case none is needed.

7. Les Schwab Logo Design

This West Coast tire and auto parts store has an ultra-traditional logo that incorporates many elements common to this industry while still creating a unique and relevant whole. The rectangles and squares seen in this logo design give a feeling of straightforwardness and honesty, while the red and yellow are a common color scheme in this industry. Blue and black accents add visual interest. The entire logo is angled to give that all important feeling of movement.

8. Western Auto Supply Logo Design

Again we see the checkered flag image that is common in this theme, although in this case the image is a little more abstract and includes not just black and white, but an eye catching red as well. The orientation suggests movement, but the solid writing gives an all important feeling of stability that is key in this field. This logo design is very simple, but still offers a brand promise and important clues about the business itself.

9. Summit Racing Equipment Logo Design

While rounded shapes are common in this field of business, Summit Racing Equipment is all hard angles. The S is drawn to look like a lightning bold, which communicates speed and swiftness. The red and blue color palette is by now a familiar theme, but in this case is patriotic shades of red, white, and blue that are used to give an all American feeling. The writing again is angled to make the company feel like a constantly moving organization, while triangular accents in the font tie into the name while lending a feeling of strength.

10. O’Reilly Auto Parts Logo Design

This logo is an important part of this brand, with Kelly green color and a shamrock image adding to the Irish company name. Other than that, this logo is consistent with others in this industry, both in the red color and the use of bold yet rounded lettering. The tagline promises a company filled with ‘professional parts people’, which will be inviting to the growing number of people who are baffled by the inner workings of their cars.

What must a theme park logo design convey? In some cases, family friendly fun is the desired brand. For others, a sense of technological thrill and superiority are the main message. Whatever the image that the theme park in question wants to convey, these logos are clear and communicative.

1. Disneyland Logo Design

As the first modern theme park, Disneyland also deserves first mention for their new logo design. The wording was recently redesigned to use a classic font reminiscent of royalty and fairy tales instead of the trademark Disney font. However, Cinderella’s castle is still the main image, although now only the top is shown coming majestically out of the clouds instead of the complete castle. The light blue combined with the tagline below give a dreamlike feeling that suggests this is a place to see fantasies come true.

2. California Adventure Logo Design

This Disney branded theme park retains elements of the parent brand while also conveying a distinctly Californian image. The trademark font is used for the word is used for the word Disney, which is interesting because it is not even used in the Disneyland logo. ‘California’ is written in a scrolling shape, while the word ‘Adventure’ is written in an eye catching red. The sun is shown setting behind a mountain, a common symbol of strength. If you look closely at the mountain, it is in the shape of a bear, which is the symbol of the Golden State.

3. SeaWorld Logo Design

An arrow like image in this case connotes movement while also resembling a killer whale, which is the main attraction at this oceanic theme park. The classic, newsy font is slightly rounded to give a friendly feeling while retaining a sense of factuality. The rounded shape cutting through the wording closely resembles the top of the planet, which ties again into the ocean theme. The blue is definitely appropriate for an ocean themed attraction, while the yellow is sunny and adds contrast.

4. Stratosphere Las Vegas Logo Design

This logo design is appropriate for a very unique theme park located at the top of a skyscraper in Las Vegas. The top of the building is shown in the image, while the name of the park is written in a dynamic, scrawling font that implies danger. The red, white, and blue color scheme is appropriate for an extreme attraction located in one the United States’ most famous cities.

5. Universal Studios Logo Design

This logo design shows how a theme park can tie seamlessly into a parent brand. The Universal Studios famous Earth logo is shown, with the words ‘Theme Parks’ written below the name. This image appears to be backlit, while the red background adds a sense of danger while creating a bright image. Because this terrestrial image is obviously similar to the original Universal logo while maintaining some uniqueness, this logo design is a success.

6. Discovery Cove Logo Design

This is a theme park where people can swim with dolphins, a promise that is clearly communicated by the logo design. An image of a dolphin is shown front and center in the logo design, with a person formed from negative space swimming beside it. A wave like design below communicates movement while obviously representing water. The blue color palette ties into the water as well, while promoting a clean and soothing image. The name of the establishment is written in thin, modern lettering that doesn’t detract from the well drawn image.

7. Nickelodeon Universe Logo Design

This theme park has two key benefits: it is located inside a large and bustling mall, and it is related to the beloved Nickelodeon brand. The familiar orange Nickelodeon logo design is used to tie the theme park into this popular television company, while the word ‘Universe’ is in bold, thick lettering in a slime green that is relevant to the channel as well. Stars and a sun are in the sea of green, tying into the name of the theme park and suggesting an ‘out of this world’ experience for children and their families.

8. Six Flags Logo Design

The Six Flags logo design is used by theme parks all over the nation, so it is important to have a relevant logo that is also versatile. This may seem like a tall order, but this logo design does the job with ease. The Six Flags for which the company is named are the central image in bright, elementary colors that suggest fun. The triangular shape of the flags is emphasized, including in the triangular flag that is used to dot the I in the first word. The wording this logo is rounded to give a friendly, inviting image, while Bugs Bunny, one of the mascots of the brand, is seen running gleefully toward the image.

9. Legoland Logo Design

The square, thick writing used in this logo design relates directly to the rectangular shape of the blocks for which this theme park is named. The N is specially designed so that it appear to be a mast, from which a serious, square flag bearing the familiar Lego logo is flown. The black and red compliment this logo beautifully while also drawing in the eye. Below, California is written in an informal font that is appropriate for this laid back state.

10. Silverwood/Boulder Beach Logo Design

This logo design ties two brands together into one cohesive theme park offering twice the fun. The Silverwood logo is serious and somber, with traditional lettering and not even a hint of an image. However, the youthful orange color hints at the fun that the theme park offers. Below, Boulder Beach, the attached water park, has a splashy font with water lapping at the edges as well as ‘water park’ written in a wave like shape. The use of complimentary colors and two different fonts creates a balanced image that is both bright and inviting without compromising the strength of either image.

What is an ambigram? Simply put, it is a word that is creatively drawn so that it forms the same word when viewed from another angle. There are many variations of the ambigram, but the following ten examples represent its best use in custom logo designs.

1. Sun Microsystems Logo Design

This recognizable software logo design has the name of the company legible not just in two angles, but in four. This ambigram is in the shape of a diamond, connoting quality, strength, and value. The name of the company is written in a slanted font that counteracts the sharp edges of the image and gives a balanced overall logo. The light blue color is relaxing and clean, which is an excellent image for a computer-oriented company.

2. Blacksmith Records Logo Design

This recording label tries to project a tough image with their music logo design, with an Old English font that is most commonly seen in tattoos. The wavy shapes formed by some of the serifs give a feeling of forward movement that is particularly important in this industry. The all black color scheme is incredibly important considering the name. Most interestingly, if you turn this ambigram logo upside down, the image is identical.

3. Mosuki Logo Design

This popular website has an ultra modern logo design that is also an ambigram. The writing is stylized, of different thicknesses and with details that, upon examination, lend themselves to the ambigram effect. The juxtaposition of the ‘O’ and the ‘U’ is particularly interesting, as most people would never be able to invent an image in which these two very different letters are mirror images. The blue is serene and calming, which creates an interesting effect when combined with the modern lines that dominate this image.

4. Delorean Motor Company Logo Design

The ambigram may be simpler than the others, but it is nonetheless a powerful image. The rounded edges of the image give a slightly softer feeling to a motor logo design that is otherwise full of hard edges. This logo is not only the same upside down and right side up, it is the same when seen as a mirror image. This creates a highly symmetrical image that is both memorable and versatile enough to be used in a variety of contexts.

5. Nine Inch Nails Logo Design

What does an industrial metal band have in common with the rest of these logos? First, like the above example, it is identical from several different angles. The backward N adds visual interest, while the rectangular border on the logo design gives a feeling of solidity while attracting attention and giving an otherwise simple image a finished feeling. The simple black color scheme is appropriate for this genre of music, which is notoriously dark.

6. New Man Logo Design

This French clothing company shows a lot about their sense of style with this mature but still relevant clothing logo design. Not only are an M and a W drawn to be mirror images of each other, the ‘E’ and the ‘A’ are given similar treatment. The cleverness of this as well as the visual attractiveness and symmetry that is the result create a brand that is very positive for a clothing line. The black logo makes this logo versatile enough to work well through a variety of changes in the fashion industry.

7. NASA GOES Logo Design

This NASA Geostationary Operational Environmental Satellite (GOES) logo, a government agency logo design has a creative touch that is remarkable in both government agencies and the field of science. The oval shape is not only an inclusive shape, but one associated with orbitals and satellites. The ambigram that is the central image of this logo is artistic and visually attractive, an unusual combination in this field. The impression is that this agency is just a little different from the others, which is a positive image indeed.

8. Tyrian Logo Design

This computer game logo pulls elements of fantasy into this attractive design. In the background, a fantasy battle plays out, which ties directly into the theme of the game. The wording, which is the ambigram, is created out of a similarly fanciful font that is printed in an eye catching metallic gold. The curling serifs not only help the computer logo design read the same way front and backward; they also add artistic details that give the game an even more positive image.

9. New X-Men Logo Design

The New X-Men have a superhero logo design with both words and image that can be read from two different angles. The hard edges give a feeling of uncompromising strength that is particularly relevant to this brand, while the rounded image in the center counteracts this. The way the circle is divided gives a sense of several pieces coming again to create a cohesive whole, which again relates directly to the New X-Men brand.

10. Excellence in Broadcasting (EIB) Logo Design

The EIB logo features three very plain letters that are arranged to read identically from several directions, adding a touch of detail to an otherwise austere image. However, whether intended or not, there is an image hidden in this media logo design: that of a butterfly formed by the way the outside letters are formed around the central letter. This image is reminiscent of freedom and beauty, so it just might be a purposeful design. The all black broadcasting logo allows this image to be used in a variety of contexts, making it a key part of the brand.

Ambigrams were made popular by John Langdon who created the ambigrams in the movie “Angels & Demons”. Before you run out to a logo designer asking for an ambigram logo, there are a few things to consider. One key disadvantage with ambigrams is that they dominate the image—that is, so much design effort must go into creating the ambigram itself that other aspects, such as style and symbolic meaning, fall to the wayside. Second, the artistic, creative image that these designs project is often not the most important value for your company to communicate. If you think an ambigram logo is right for you, ask an experienced logo designer today for advice and input into whether this is the right decision for you and your business.

Almost everyone in the United States wears denim on a regular basis, and most of these people also have a favorite denim brand. Some of this customer loyalty is due to the fit and cut of the jeans in question, but a lot of it is due to the power of the denim brand, including its clothing logo design. You probably see these fashion logos on pant pockets everywhere, because they represent some of the best in their field.

1. Evisu Logo Design

The central image of this logo design is a wavelike shape that gives a feeling of freedom and movement. This image is actually a stylized seagull that was hand painted by company founder Hidehiko Yamane. The name of the company is written below in bold, blocky letters that add weight to the flighty image. While creating your own logo rarely is a good idea, in this case the result is visually interesting and has brought the company immense success and renown. Don’t try this at home!

2. Lucky Brand Logo Design

This company recently went through a logo change, and the result is an ultra-modern and simple logo design that will be recognized by denim lovers everywhere. While there once was an image of a four-leaf clover, symbolizing luck, the logo now has only text. The wavy, ornate text gives a sense of both tradition and modernity, a fine line that few companies can safely walk. Because this paradox is particularly appropriate in the world of blue jeans, it is appropriate for this logo design.

3. True Religion Logo Design

The religious reference in the name is bolstered by a logo design with a Buddha as the central image. However, the Buddha is happy, holding a guitar and giving a thumbs-up sign to viewers. The bold, blocky letters add seriousness to an otherwise entertaining image, while the bright red color draws the eye to the logo. This logo ties in to the brand name and offers a fun, memorable image while maintaining enough gravity to be taken seriously by the consumer.

4. Diesel Logo Design

There is nothing mild or meek about this logo. First, a bold red color draws attention to the logo design. The square shape is as straightforward as you can get. The large white letters in all capitals are plain and written in a white color that contrasts with the red, creating a solid and substantial whole. This logo seems plain, but it is expressive nonetheless.

5. Mavi Logo Design

Again we see a square, blocky logo, but this time with a very different meaning. First, the lower case letters are rounded for a friendly image. The square logo shape this time contains a calming blue color. The word ‘jeans’ is written in small letters to assert the brand’s main product. This friendly logo design is very similar to Diesel’s, yet with a very different emotional result. This differences serves to show the difference that color and font choice can make in the customer’s reaction to a logo.

6. Ecko Unlimited Logo Design

The central image of this logo design is a rhino shape, which holds great significance to this company. Not only did the designer’s father collect rhinoceroses throughout his life, the rhino represents the strong and determined image that the company wishes to project. A round shape surrounding the rhino adds a friendlier, more inclusive image, an impression that is reinforced by the rounded lower case letters. Again, a bright red color attracts attention and asserts dominance.

7. 7 for All Mankind Logo Design

A key part of the brand for this company is the artisan quality of their jeans along with ultra-modern styling. The logo expresses these brand values well. First, the logo appears to be hand drawn and filled in, with the company name written in cursive. This creates a very personalized, artisan image. Second, the lower case letters make the image friendly and approachable. The plain black and white color is simple and sophisticated while allowing all of the emphasis to remain on the logo itself.

8. Armani Jeans Logo Design

Armani Jeans is a good example of how a company can integrate a line into the parent brand without diminishing either. The name of the company is written in the signature Armani font, with a line separating the name from the brand’s initials written in the same writing. Unlike other lines of Armani, there are no images, however, allowing all of the attention to remain on the name. The black and white color palette is seen commonly in luxury clothing lines such as this, and again is used in the parent company as well.

9. Mudd Logo Design

This brand of jeans is most popular among teenage girls, offering stylish cuts at a value price. The logo is a good representative of the brand. The name of the company is written in a newspaper-like font, with images of a handprint, a heart, and a flower above to make the image more inviting to the target audience. The mud brown color is directly relevant to the name of the company, but also a very trendy color at the moment.

1. L.E.I Logo Design

This company has a similar market as Mudd Jeans, but they approach their customers in a very different way. First, there are no images here. Instead of a serious, newsy font, a rounded one is shown in all lower case letters, creating a very friendly logo design. The words that the initials represent, ‘life’, ‘energy’, and ‘intelligence’, are written below the main wording. To add visual interest, the ‘e’ of the logo is angled so that it is on its side. Black and white colors make this logo ultra-modern, although still very friendly due to the round shapes and is no where near The Levi’s Logo’s Timeless Appeal.

‘Blue collar’ is not just a socioeconomic class, but a term that millions of Americans identify with. Many companies began to realize the power of ‘blue collar’ marketing when the Blue Collar Comedy Tour achieved mass appeal that most people in the marketing world would have considered unlikely. Marketing to this group can be difficult, but these ten companies have been doing it for decades with a solidly working class image and a logo to match.

1. Budweiser Logo Design

What could be more all American and working class than good old Budweiser? The beverage logo design shows this company’s dominance of their market. The name od the company is written in a patriotic red and blue. A crown above the letter ‘B’ ties into the tagline: the king of beers. A gold color only adds to the feeling of royalty. The classic, cursive font gives the logo an old fashioned edge that hints at the company’s long history in their field.

2. Miller Logo Design

This beer company uses a variety of logos for their long list of products, but all have a few commonalities. First, an attention getting red color is the most common palette, making the product stand out in the cold case. The slanted lettering combined with the angled line beneath it suggest movement and are also reminiscent of the pendants that are popular in professional sports. The font is decidedly old fashioned, again recalling the company’s long past. A square shape is often seen behind the writing in bright red, adding seriousness and a traditional edge to the logo design.

3. Carhartt Logo Design

This well known brand of blue collar work wear has a logo design that subtly shows its softer side in the friendly, spiral-like image that dominates this image. However, the rest of the logo is all working class. The brown color is the same hue used in many working class garments, inclusing those of this company. The writing is in a slightly darker, woody brown, with disjointed letters that give the logo a modern feeling. The gentle rounding of these letters along with the all lower case writing again give the brand a softer, more approachable image.

4. Dickies Logo Design

This brand is a working class classic, with a logo design that appeals to the blue collar consumer. First, the horse shoe is not only an image reminiscent of farm labor, but also one that implies good luck. Second, the bright, elementary color palette is eye catching without ever a hint of guile. Last, a round shape is inclusive, while the banner like rectangle across the front suggests excellence. The image is slightly slanted for a feeling of movement that is appropriate to the brand.

5. John Deere Logo Design

The green and gold of this blue collar logo design are reminiscent of the earth and farm work, which is incredibly relevant to a company known best for its tractors. The rounded square that is the main shape hints at both tradition and friendliness. The image of a deer conjures up images of the woods while also relating to the name. The deer appears to be in mid-leap, giving a feeling of movement to the image. The name of the company is written below in bold, plain letters.

6. Walmart Logo Design

This top 10 global logo design was recently changed to appeal to a wider market, but the blue collar appeal remains. The soothing blue suggests that this company solves problems, while the sunny yellow communicates optimism. This feeling is bolstered by the image to the right, which could be interpreted as either a flower or a sun. Either way, the image gives a feeling of warmth and growth. The tagline, ‘Save money. Live better.’ is one that resonates particularly with people who embrace frugality and value.

7. Wrangler Logo Design

The cowboy image that the name invokes is supported by the image of a running horse. A feeling of movement is also given by this picture. The writing is carefully balanced, with strong points as well as rounded parts to give a feeling of inclusiveness without detracting from the tough image that this brand wants to project with their logo design. The generally rectangular shape of the logo implies tradition, which is an important value in this market.

8. Red Wing Logo Design

This brand of shoes and work boots has a simple logo design that is recognized by working men all over the nation. First, the name of the company is written in thick, black letters that give a substantial and weighty feeling to the design. A red wing in the background relates directly to the name of the company, but this top 10 shoe logo design also denotes movement and freedom, both of which are important in shoes and boots. The red and black color palette is both attention getting and appropriate for the strong image that the brand is trying to project.

9. Ford Logo Design

What could be more blue collar than a Ford pick up? This company has marketed itself with great success to the working class with the company name written in a signature font going back to the business’s beginnings, giving a sense of tradition and old time quality. The blue in this car logo is not only a soothing color, but it also relates to the blue collar nature of many of the products. The rounded shape is friendly and suggests that this brand is attainable by anyone, which adds to the blue collar appeal of this top 10 car logo design.

10. Chevrolet Logo Design

This brand is another working class favorite, but it has a very different logo design. A cross is shown in this auto logo, a common sign of tradition, but it is cut at the sides to imply movement, which is very important for an automobile brand. The metallic gold of the motor logo design image implies wealth and quality, another key value for blue collar car (or truck) buyers. The name of the company is written below the image in a square font that is reminiscent of tradition and strength while calming in a shade of soothing blue.

Most people don’t associate Sin City with logos, but there are plenty of great logo designs to look at when walking Las Vegas’ busy streets. These logos are intended to entice people planning their desert vacation and entice those looking for a new and interesting place to try their luck. Like any good logo design, these make a promise, whether it is of elegance and high class entertainment or a traditional Wild West experience.

1. The Mirage Logo Design

This logo is meant to reflect both the desert related name and the modern, fun experience that the casino offers. The primary image is that of a grove of palm trees, which are definitely reminiscent of a desert mirage. However, these trees are in modern, electric colors, showing the casino’s contemporary side. The writing is also ultra modern, and includes several wave-like shapes that imply movement. This logo design communicates key information about the casino and the type of experience that people can expect from it.

2. Mandalay Bay Logo Design

This casino’s logo design has the initial written in an image that resembles two ocean waves, tying in to the nautical theme of the name. The turquoise blue is both oceanic and calming, suggesting this establishment offers a more calming experience than the average casino. The wording is written in a strong font, in a metallic gold color reminiscent of wealth and money. The all capital writing combined with the underlining adds to the boldness of the image.

3. Fontainebleau Logo Design

This casino is still a work in progress, but it is sure to be a hit with an attractive logo design, a well defined brand, and a famous sister site in Miami. This logo features an F and a B, both lower case, woven together to create a single attractive image. While this image is undeniably modern and stark, the rounded edges add a touch of friendliness. The name of the hotel written in ultra plain letters to the left contributes to the modern, stark image that the image portrays.

4. Paris Las Vegas Logo Design

This logo design, and the business it represents, offer a little bit of France in the heart of an all American city. The Eiffel tower in the logo design is representative not just of France, but of the replica tower located at this casino. This has become an oft visited landmark in Las Vegas, so including it in the logo design is an excellent choice. The red and blue are that of the French flag. The writing is distinctly European and appears to be handwritten, given an artisanal touch to this attractive design.

5. Fremont Hotel & Casino Logo Design

The arc of this logo design suggests a carnival or other fun attraction, and the crown-like image formed behind it by dots only underscores this impression. The thick, bold letters with serifs gives the impression that this casino is well established. Again we see gold lettering, reminiscent of wealth and riches, while rich purple accents suggest royalty as well. The references to money—the reason most people visit a casino—are all over this logo design, making it an enticing image.

6. MGM Grand Logo Design

The lion is an image commonly associated with MGM’s movie logos, so it is appropriate to include it here. However, a very different lion image is used, with the creature shown walking rather than roaring, differentiating the two brands. The lion is shown striding atop a line that separates it from the establishment name. The wording is in thin letters with newsy serifs, allowing the image to have maximum impact. The gold color of the logo design implies wealth, which is a positive image when combined with the king of the jungle.

7. Excalibur Logo Design

This medieval themed hotel and casino has a logo that reinforces the ‘Olde English’ image that the name implies. Writing with pointy serifs gives an old fashioned image, while the direction of the serifs subtly implies movement. The ‘x’ is long and pointed to resemble a knight’s sword as well. To the right, there is an image of a castle window with two banner-like flags waving in the wind, giving yet another subtle implication of movement. The red and blue color scheme of this logo design is decidedly traditional, adding to the theme.

8. Bellagio Logo Design

The name of this hotel suggests European elegance, and the logo design promises it. A beautiful B written in a scrolling font sits behind the name of the establishment. The deep gold and black color scheme is understated and very different from the flashy logos that dominate Las Vegas, suggesting that this casino offers a very experience from the status quo. The logo design is drawn to appear three dimensional, adding to the suggestion of quality. This image is unique, yet simple enough to be recognized easily.

9. Bill’s Gamblin’ Hall Logo Design

It has been decades since Nevada was the Wild West, but Bill’s Gamblin’ Hall and Saloon promises all the rough charm of this bygone era. The two fonts used are distinctly Western, with highly stylized and ornate lettering. The red and black are bold and sure to catch attention. The lack of an image in this logo design allows all of the emphasis to rest on the lettering, which is strong enough to stand on its own. The promise of a rougher, tougher experience than the average casino offers cannot be missed.

10. Imperial Palace Logo Design

What could be more different from the average Las Vegas casino than an Asian-themed palace? The Imperial Palace has a distinctly Asian brand, with an image of a pagoda in the background and beveled square with the establishment’s initials in a font that is reminiscent of Chinese characters. The vermilion red color in the logo design is obviously relevant to Asia, while the gold implies the wealth that casino-goers are seeking. The name of the company is written in a font that is also Asian, although inclusive circles are used as accents to make people feel welcome at this casino.

Most people love steak and are more than willing to try the fare at an old-fashioned steakhouse. However, there are so many competitors in this niche market of the restaurant field that having a brand and a food and drink logo design that compliments it becomes even more important. The following ten restaurant logos attempt to lure you in with promises of comfort foods, ambience, and old fashioned fun.

1. Texas Roadhouse Logo Design

This steakhouse has the feeling and ambience of the fifties, with a bubbly neon steakhouse logo design. The state of Texas and the cowboy hat perched upon this image relate directly to the name, while a complicated black shape in the background reinforces the vintage theme. The neon logo design is all the more appropriate considering that the chain is known for a free jukebox in the restaurant.

2. Bennigan’s Logo Design

Rather than neon colors, this logo design features a calming, earthy green that suggests natural foods and a quieter experience. The name is the sole image in the logo, written in an old fashioned font that is nonetheless bold and thick for extra presence. The name is angled and underlined dramatically to give an athletic feeling, much like baseball pennants. The implication is that this is a sporty place, but a much more restful one than the average bright, loud roadhouse. This image surely will keep new customer flowing through the doors.

3. Bugaboo Creek Logo Design

Is there really a Bugaboo Creek somewhere in the Canadian Rockies? This remains under debate, but there is a Bugaboo Creek Steakhouse in many communities. These theme steakhouses are decorated to resemble classic Canadian hunting lodges in the Rockies, and the logo design also ties into the theme. Stylized mountains are in the background, while a large moose stands to the left. The green and brown with red accents are reminiscent of nature, while the modern, plain writing suggests that this company is firmly grounded in the twenty-first century. This paradox of modern with classic, urban with rural, makes for a charming blend that will entice many steak lovers.

4. The Big Texan Logo Design

Everything is bigger in Texas, and this logo is big as well. The name is written in a classic Old West font in eye catching bright colors, which, together with the actual Lone Star flags on either side of the wording, tie in to the name of the establishment. An old fashioned cowboy is the central image, while yellow wording announces the restaurant’s claim of world fame. The logo appears to be carved into a wooden sign, adding to the down home image. This logo is a little busy, but it has a kitschy charm that works in its community and in its niche market.

5. The Palm Logo Design

Rather than the country images seen in the preceding logos, this New York based steakhouse logo embraces their upscale image with a simple, sophisticated logo and ultra modern writing. The central image of a stylized palm ties into the name, while also serving as the letter ‘L’ in a stroke of cleverness. The green and muted red color palette is tropical with upper crust sensibilities, while the round image invites all to see what a desert themed steakhouse has to offer. This steakhouse has a theme and a brand that is unique in its market, so it is very appropriate that this difference be included and even celebrated in their logo design.

6. Longhorn Steakhouse Logo Design

Longhorn cattle were once celebrated for their flavorful beef, so they make an appropriate name for this restaurant as well as a meaningful image for its logo design. The red and black color palette combined with the simple line drawing give an attention getting yet sophisticated feeling. However, the bold font with serifs is as Texan as you can get, showing that this modern brand doesn’t stray far from its roots. The mix of modern and old fashioned is undeniably present here, which is a combination that will be attractive to many steakhouse lovers.

7. Claim Jumper Logo Design

This restaurant embraces their Old West image, with a logo design that includes an old fashioned photo of a shady looking miner on a parchment background. Red lettering in a bold font adds to the distinctively Western feeling. The rectangular image is beveled at the edges to add a Victorian edge to the image, suggesting that customers may find all the comforts of home at this roughly named establishment. This logo manages to refer almost constantly to the theme of the restaurant as well as the brand, but never diminishes the expectation of good food and country charm.

8. Morton’s Logo Design

This restaurant has had a well recognized Art Deco logo design for decades, but it maintains power even in modern times. The classic lines create the shape of a bone, referring to the main course at this steakhouse. The Jazz Age font of the establishment name only adds to the vintage image. The brown color palette is definitely related to the primary fare here. This logo is both memorable and simple, which has helped it withstand the test of time.

9. Buffalo Grill Logo Design

This logo design is far simpler than those of its competition, but with good effect. The restaurant’s name is written in that Old Western font that is looking rather familiar by now. The horns are reminiscent of the buffalo that is the restaurant’s namesake. The image is well balanced and shaped subtly like an inverted triangle, giving an image of strength. The eye catching red that is the sole color is attractive and appropriate for a food service establishment.

10. Logan’s Roadhouse Logo Design

This logo design is old fashioned in just about every way. First, the red and yellow color scheme is one often used in classic restaurants. Second, the logo is text only with several lines for emphasis. The wave like shape of the S adds a modern edge to the image. Logan’s Roadhouse is decorated as an old fashioned roadhouse, so this distinctly retro logo is appropriate.

Everyone knows what the Google logo design looks like, right? However, few people realize that Google has a variety of programs, each with a logo that stands on its own while also tying in to the company’s overall scheme and there are many logo design lessons one can learn from Google. Here are Google’s ten best logos, along with why they are so great.

1. Google (parent company) Logo Design

The Google logo design is simple, which may be part of the reason that it is recognized throughout the world. The elementary color palette suggests that the program is both fun and easy to operate. The simple, newsy font implies straightforwardness and factualness. The simplicity of this logo design and the brand that it represents has allowed the brand to encompass a wide variety of products and thus contributed to the growth of the company.

2. Google Chrome Logo Design

Google recently introduced a web browser with a web logo that has received mixed reviews. Regardless of how you feel about the logo, there is no denying that it is appropriate and attractive. This web 2.0 logo design has a round and inclusive shape that is common in web browser logos while also having a high tech image that is sure to appeal to both computer geeks and the mainstream. The bright colors that make up the palette are not just fun and elementary; they also are the main logo’s color scheme as well. It has been pointed out that this logo somewhat resembles the ‘Simon’ toy that was an eighties favorite.

3. Gmail Logo Design

This is another simple yet sweet logo. The familiar Google color scheme is used, along with the standard Google font based logo. The initial letter ‘G’ is even the same color as the initial ‘G’ in the Google logo, making it easy to identify the program with the company. The sole image in this logo design is that of the name, with a capital ‘M’ modified to look like a standard mail envelope. This is not only a fitting image for this popular Google Mail for Business program, but an equally fitting one for this brand.

4. Google Earth Logo Design

This popular Google program allows users to zero in on just about any area of the world. The central image is of an inclusive orb, which in a deep blue relates directly to the Earth. The wavy lines covering the sphere are reminiscent of weather patterns while also implying movement and innovation. The silver color implies excellence, which is one attribute that most Google users expect of the company.

5. Google Desktop Logo Design

This program brings some of Google’s most popular functions to the user’s actual personal computer, allowing them to access their information in a more streamlined way even without internet access. The computer logo is simply that of Google, but with the second ‘O’ made of swirling colors. The way the colors come together to form a circle implies that this program will help all of your computer’s functions come together in a more accessible way, which makes this logo design very inviting for people looking to streamline their computer use and get the most out of every gigabyte.

6. Picasa Logo Design

The image that makes up this logo design is a friendly circle in the recognizable Google color palette. The circle is drawn so that it appear to be a camera’s shutter closing, which is directly relevant to this picture editing program. The use of bright colors in the logo design combined with the circle create an elementary school feeling that implies that anyone at all can use this program, which is important because ease of use is one of this software’s ket brand promises.

7. Google Talk Logo Design

This program allows users to share messages and files, all with the ease of use and innovative functions that Google is known for. The word talk is written in letters that are bold and plain, but in the familiar Google color scheme. A cartoonish logo bubble makes up the sole image, relating directly to the program function. Google’s logo sits above the program logo, but in a gray color that allows the ‘Talk’ to take center stage.

8. Google Wave Logo Design

Again we see the familiar Google colors, this time in a wave-like image that is attractive and communicative. The movement of the image implies, well, movement, while the shape is definitely that of a ‘W’, tying into the initial of the name. The image resembles a roll of paper being unfurled, which is appropriate for a program that deals mainly with communication.

9. Blogger Logo Design

Google is all about rounded, inclusive shapes, so the Blogger logo was softened and rounded when the company was acquired by the computer giant. The square was turned into a rounded square shape, while the bold upper case letters were softened and, except for the initial letter, put into the lower case for a less substantial energy. The big orange B, however, was retained to create brand continuity. This is a good example of how an existing brand can be modified to fit a new company or a new outlook.

10. SketchUp Logo Design

This is one program that most Google users will never interact with, but that doesn’t diminish the impact of the logo design. The image is merely that of a house with a pencil in front of it, representing the fact that this is a 3D modeling program used by architects and engineers. The house is simple in shades of brown, while the pencil is an eye catching red, which puts the emphasis on the drawing abilities of the program. The pencil is doubly important because one of the key features of the program is that it allows users to virtually sketch their projects the way they would on paper.

If you are one of the many Americans planning to lose weight as a New Year’s resolution, you aren’t alone. With over half of the nation obese or overweight, dieting is big business in the United States. Companies offering food that is tailored to help Americans lose weight can find huge success in this market, but only with a food and drink logo design and brand that appeal to the weight conscious consumer. These ten brand logos have been immensely successful in creating a brand that just screams ‘thin’.

1. Healthy Choice Diet Food Logo Design

Nothing says healthy like a rich, natural green, which is what makes this such an appropriate color for the Healthy Choice logo. The use of two different greens creates visual interest in the health logo, while the rounded letters are nonthreatening and inclusive. While there is no image, the L in ‘Healthy’ and the dot of the I in ‘Choice’ are cleverly drawn to create an exclamation point. This gives the impression that this is a safe yet exciting choice for people trying to lead a healthier lifestyle.

2. ZonePerfect Nutrition Bar Logo Design

The Zone diet is touted to be about balance and combining foods in a way that encourages health and weight loss. For this reason, the divided circle that is contained in the O of ‘Zone’ in the brand’s logo design is very appropriate and communicative. The bold block letters of the first word combined with the graceful cursive of ‘Perfect’ further the sense of balance. Blue is a calming choice for a dominant color, while the reds and yellows used as accent colors are commonly associated with food.

3. Weight Watchers Raw Diet Food Logo Design

Again we see a calming, serene blue as a dominant color in the logo design along with rounded letters to create a friendly feeling. However, the brand shows its strength with inverted triangular shapes in the letter ‘W’. A natural green and a sunny, attention getting yellow are combined to create a wave shape, which communicates movement. The sense of calm and the positive attitude that permeate this logo have likely been a large contributor to the brand’s success.

4. Kashi Go Lean Food Diet Logo Design

The logo design of this all natural company’s weight loss products is cleverly arranged to imply weight loss. The lettering goes from very thick on the left to extremely thin on the right, showing the change that prospective customers are hoping to see in themselves. The deep brown and rust red used in the words is eye catching and earthy at the same time. The Kashi logo is prominently displayed above the lettering to tie the product in to its parent company.

5. EDiets Food and Diet Logo Design

This website is a little different from its competitors because it offers not just a line of diet foods, but a virtual support system and tools for tracking and managing weight loss. The aim is to make weight loss easier and more convenient, making the blue color scheme used in the logo design once again an excellent choice. The writing is rounded and, once again, drawn to become thinner as it moves to the right. The star used to dot the I implies success, which is definitely a positive image for people trying to lose weight.

6. Lean Cuisine Diet Plan Logo Design

Instead of the calming blue used by so many weight loss companies, Lean Cuisine uses a youthful and positive orange, again with a mix of thick and thin lettering. The letters are otherwise simple, with an image of a chef’s hat implying gourmet quality food. The tagline below implores consumers to ‘Do something good for yourself’ in a modern gray color. This logo design offers a brand promise of quality food that will be relevant to people who don’t want to give up their favorites.

7. Nutrisystem Weight Loss Diet Logo Design

The Nutrisystem logo uses a simple, sophisticated black for its letters, along with the size variation that is common in this niche industry. The effect is stark and modern, with the only image or splash of color being a leaf used to dot the eye. This gives the logo design a natural, green image that will appeal to many customers.

8. Atkins Nutritionals Protein Diet Logo Design

A bold ‘A’ pulls the eye to this logo design and helps the product stand out on the shelf. The Atkins diet is one of the most popular in the United States, so a blue ribbon showing the brand’s ‘blue ribbon’ status is very appropriate. The wording is bold so that customers can see that this brand is part of the well known diet. The edging on the ribbon adds visual interest and detail. You can’t look at this logo without knowing which diet it supports, making it an effective design.

9. Diet Pepsi Max Weight Loss Diets Logo Design

It was only a matter of time before one of the many diet soft drinks on the market decided to get in on this huge market by creating a product designed to offer more for dieters than a zero calorie beverage. Diet Pepsi Max is surely the first of many. The logo design features a blue circle for a calm, friendly feeling, along with the familiar Pepsi logo. The word ‘Max’ is written in bold, pointy letters for an edgy feeling. The serifs are pointed in a way that contributes to a feeling of movement.

10. South Beach Living Health Food Logo Design

This logo design attempts to set the brand apart from the others in several ways. First, a square shape is used instead of a circle. Second, instead of emphasizing dieting and weight loss, the logo prominently accents the word ‘living’ by giving it a different font. The blue-green and the palm tree are both tropical images that tie into the ‘South Beach’ concept around which the brand and the logo are designed. The South Beach Diet is popular, so South Beach Living has a lot to gain by being obviously related to it.

Children comprise a savvy group of consumers who, despite their young age, are very aware of brand image. Logo design is a very important part of marketing to this crowd. Not only must the logo be eye catching enough to win the child’s attention, it must also appeal to the parent who has the actual spending power. These companies have food and drink logos that appeal to both markets, which has won them a place in lunch boxes all over the United States.

1. Capri Sun Logo Design

The Capri Sun logo is deceptively simple. A blue and yellow color palette refers both to clear, refreshing water as well as warm sunshine, two images that are very relevant to beverages. In addition, the yellow creates a focal point for the logo. This color scheme is one that we will see a lot of in children’s beverage logo design because it is so effective. The font is bold and simple, leaving a logo that can be successfully placed on the never-ending parade of new lines and products marketed to this audience. A ribbon below lets the grown-ups know that the product is all natural.

2. Icee Logo Design

Children for generations have begged for this semi-frozen beverage treat, and the company clearly is unwilling to change a now classic logo that has worked for so long. This logo remains the same after decades of use, with red and blue referring to the two main flavors offered by this brand (cherry and blue raspberry). The blue is chilly and cool, while the red grabs the young consumer’s attention. The letters are bold with icicles hanging off them to refer to the ice crystals that make this beverage such a popular summer treat for children all over the nation.

3. AquaPod Logo Design

Can something as basic as water be marketed to children? The AquaPod logo design shows that it indeed is possible. The blue background relates directly to clear, refreshing water, while the yellow and orange letters pop against the cool background. The letters are rounded to be friendly to young consumers, but oriented so they appear to be moving. Water splashing around and through the center of the initial letter leaves no question as to the product, while creating visual interest.

4. Hawaiian Punch Logo Design

Once again we see the familiar refreshing blue, this time with a red hue that is identical to this drink’s well known color. The lettering is bold with sharp edges that give it an edgy image. A red surfboard below the writing refers to a sport commonly associated with Hawaii, while the familiar Hawaiian Punch character offers a refreshing, iced glass of the drink. Red is not a color commonly used in beverages logo designs, but it works well here because it ties in to the color of the drink while adding visibility.

5. Nesquik Logo Design

This logo features the cocoa flavored bunny rabbit that is featured in ads for the product, tying in to the marketing and the brand while adding to the child-friendliness of the logo. The yellow and blue is commonly associated with beverages in the United States, while the slanted orientation of the letters gives a feeling of movement that reflects the ‘Quik’ in the name. The familiar Nestle logo is prominently placed in its familiar red to tie this niche product into the well-known parent brand.

6. Sunny Delight Logo Design

Sunny Delight recently rebranded and changed its logo to appeal more to its young market. Will this be successful? A refreshing blue is seen here, but now with a youthful orange that refers to the citrus fruit used in the drink. The swirling letters refer to the liquid inside the bottle as well as giving a sense of movement, while a fruity orange sun ties the name into the flavor. Green letters add a natural touch while advertising for parents that this drink includes ‘absolutely nothing artificial’.

7. Juicy Juice Logo Design

This logo is made to appeal more to parents than to children, with plain letters and the sole image being a berry dotting the ‘I’ in the first word. A sophisticated black ribbon advises parents that this product is a healthier alternative to those with which it shares the shelf. The background in this case is purple, but it varies according to the flavor of the juice. The conspicuous lack of fun characters and the familiar blue show that the drink is a more parent friendly choice.

8. Kool-Aid Logo Design

This drink is an American classic, with a logo that has changed little over the years. This text-only logo design is both versatile and refreshing in blue and white. The letters are square and substantial, with shadowing that makes them pop all the more. The first letters of both words curl up at the bottoms to give a little visual interest. This logo may be the simplest of the bunch, but that allows it both versatility while allowing the familiar character associated with the brand to take center stage in advertisements and on package labeling.

9. Mott’s Logo Design

This drink goes for a slightly more natural image by replacing the refreshing blue seen in other children’s drinks with a natural green. The logo still attracts attention with a bold yellow. The round shape is friendly, but the pointy black block letters show the drink’s serious side. White rays backlighting the ‘O’ reinforce the friendly nature of the circle while creating a reference to the sun. The sole image is of a leaf that makes up the apostrophe, adding to the natural feeling that the brand is trying to portray. The tagline further communicates this: ‘Hand Picked Goodness’.

10. Ocean Spray Logo Design

Ocean Spray makes a variety of products for people of all ages, so the logo must appeal to all. The blues are refreshing and refer to the liquid nature of both the juices and the company name. The wave creates a feeling of movement, while the circular shape makes the logo design more friendly. The letters are plain and white, without serifs or accents, to allow the emphasis to remain on the simple image.

Almost everyone owns a pair of sunglasses. While this decision is based on more than fashion alone, many people make this decision with brand sensibility in mind. Eyewear logos are very visible and make a public statement about the wearer’s social class and personal sense of style. The following ten health logos are successful because they make a brand promise, although as we shall see, the promise itself varies according to the market.

1. Oakley Logo Design

This well-known sunglass maker has one of the most recognizable logos in the business. First, the initial of the company is prominently placed in the shape of an orbital, giving an other-worldly feeling to the image. The shape also ties into the product as it is the shape of a classic sunglass lens. Second, the brand name is written below in an über-modern, science fiction font with pointy edged letters. The sense of innovation and space age technology permeates this logo, which is exactly the image that this logo design is trying to portray.

2. Arnette Logo Design

The Arnette logo design is visually interesting, with the name written in a slanted font that implies movement. The all lower case lettering gives an informal feeling, while the larger size of the two T’s draws attention to the sole image. This image is difficult to see, but it is actually a lower case A with wings to further express movement.

3. Vuarnet Logo Design

This French brand of sunglasses has maintained a large base of loyal customers for decades and this logo design is part of that success equation. First, an inclusive circle makes up the basic shape of the Vuarnet logo. The V is bold and strong, while the bar across the image adds to the substantial image. The writing is simple and square to avoid taking attention away from the strong shapes. The tagline, ‘La Legende’, refers to the brand’s long history while hinting at the French roots.

4. Carrera Logo Design

This brand, which has the same name as a famous model of sports car, has chosen to embrace this similarity by implying movement and speed in their logo design. The writing is slanted to imply movement, which is complimented by the wave-like shape of the capital C that makes up the sole image. Sports car red is the dominant color, accented by a metallic silver that is also associated with automobiles.

5. Maui Jim Logo Design

This brand of sunglasses brings a touch of the tropics to people all over the Northern hemisphere with a logo that is distinctly reminiscent of sunny weather. A brightly hued parrot wearing a pair of sunglasses sits in front of a colorful tropical sun. The writing is in an oceanic blue and tilted so that it appears to be a signature. The general tilting of the name and underlining gives a wave-like image that compliments the Hawaiian theme. This logo design is effective because these warm weather images tie into both the name and the brand.

6. Costa Del Mar Logo Design

Once again we see the oval that is the shape of a sunglass lens as well as an inclusive and friendly shape. A sunny yellow fills the parts of the shape that are not taken up by a blue ocean wave. The writing is angled to create a sense of movement and written in the same water-like blue. Subtle, sandy colored lines underline the wording to add to the beachy theme. The tagline below invites wearers to ‘see what’s out there’, tying in to the tropical image that this brand is trying to project.

7. Serengeti Logo Design

This brand uses its logo design and name to project an image very different from the tropical themes used by their competitors. The name refers to a famous African desert locale, which is complimented by the sandy tan used in the logo image. The S is written in a wavelike design that connotes movement. The rounded square shows tradition and quality without intimidating hard edges, while the writing is as simple and basic as can be. In all, this logo design presents Serengeti as a slightly exotic yet traditional choice.

8. Revo Logo Design

This brand has a logo design that is different from the others in its simplicity. First, there is absolutely no image, save for the writing. Second, the writing is blocky and thick, without any detail except for an accent mark over the E. The writing has hard edges that are balanced by the generally rounded letters. This logo shows how wording alone can create a balanced and recognizable logo design, one that in this case is recognized by eyewear lovers everywhere.

9. Etnia Barcelona Logo Design

This brand has another simple and subtle logo, although there is an implied image. Between the two lines of writing, there are two curved lines that make an image of closed eyes while also adding visual interest to the logo design. The first line is in all lower case letters to give a feeling of familiarity, while a plainer, square font is used for the word ‘Barcelona’ in the second line. The effect is balanced and appropriate for the product, making this a great logo design.

10. Ray-Ban Logo Design

This brand of eyewear may be the best known of the group, and the logo design is very different from any of the others as well. Ray-Ban’s logo design features a bold, attention getting red background with the brand name written in white for maximum interest. The signature font is different from that of any other eyewear brand, adding to the effect. The diagonal placement of the logo creates a feeling of movement that is particularly important in this industry.

Board games are one of the classic all-American pastimes, with a stack of them in just about every family’s closet. Although the game playing experience is certainly an important part of selecting which one to play, branding plays a major role in which games actually end up in the shopping cart. These board games represent not just some of the most entertaining games, but the ones with the best sports logo designs and the best brands as well, not unlike the top 10 gaming logos.

1. Monopoly Logo Design

This game is a classic well known to game lovers all over the world, and part of this success is due to the highly recognizable logo. The red is bound to pull in the eye, while black and white provide high contrast. The rectangular shape combined with the pointiness of the lettering gives a solid, traditional image that is befitting to this classic board game.

2. Scrabble Logo Design

There was a time when Scrabble was considered a boring game more suited for literary nerds and intellectuals, but rebranding and a fresh logo design have brought this game into the mainstream of the new millennium. Wavy lines are present throughout the logo to give a sense of movement, a theme that is echoed in the shape of the letters S and R. Despite the wavy movement throughout the logo design, the lettering is otherwise simple and plain, acknowledging the sensibility of the game.

3. Cranium Logo Design

The name of this game permeates the logo design, both in the image of a brain sitting squarely behind the writing and in the tagline directly below it. The bright color scheme shows that this is a game for all ages, an image that is bolstered by the elementary font. An orbital around the brain reflected by a halo above it add a humorous touch that hints at the humor in the game.

4. Samurai Logo Design

Natural materials and natural colours form the background for this logo design, a theme that compliments the Old World Asian name and theme of this game. The kanji character for samurai sits behind the same word written in English. The font is jagged and designed to be similar to the character behind, reinforcing the Asian theme of the game along with its name and brand. Every element of this logo design ties into the brand, making it a true success.

5. Risk Logo Design

This strategy game is truly a classic, with several versions that are loved by people all over the world. The bright red writing draws in the eye, while the black, white, and gold provide contrast. The bold writing with serifs implies the seriousness of this complicated war game. The R is cleverly drawn so that the spaces form a soldier on horseback holding a flag, subtly implying the subject of the game. A tagline is written below for people who cannot figure out what the game is about from the numerous other clues.

6. Mall Madness Logo Design

This board game logo design was clearly designed to appeal to its genre of young girls and tweens. The hot pink and purple color scheme is one that this group loves, while a little orange serves as an accent that stands out even more against the blue background. The writing is bold and cartoonish, while the two S’s at the end of the word ‘madness’ are drawn as dollar signs, an image relevant both to the game and to shopping malls in general. The current edition is tied into another powerful tween brand: Hannah Montana. However, there have been several additions of this game as the market preferences change.

7. Candyland Logo Design

Again, we see a board game logo design that is specifically marketed to a niche audience, in this case very young children. A bubbly logo made of candy sticks is surrounded by colorful characters from the game, an image that is both relevant to the product at hand and enticing to the consumer base it is targeting. Colorful blocks refer to the colorful path that the characters follow as children are playing the game. The bright elementary colors both draw in the eye and reinforce the image that this is a game for very young children.

8. Dungeons and Dragons Logo Design

Dungeons and Dragons is one of the most enduringly popular games of our times, although this popularity is limited to a relatively small but strong fan base. The logo seems to be text only, but it has several details that refer to the game. The ampersand in the logo is actual a small and twisted gold dragon, while the letters have flame-like images licking at the red that makes up the primary color. A gothic font with hard edges and calligraphic accents completes the medieval image that the rest of the logo portrays.

9. Ubongo Logo Design

This African themed game has a logo design that compliments the brand well. A natural background is surrounded with a bright, tropical border. The name of the game is written in a primitive font that hints at an older culture, while a smiling African mask below hints at the fun that the game holds. African animals such as an elephant complete the theme. The logo design is clearly relevant to the game and the brand, creating a product that is interesting to people looking for a little exotic entertainment.

10. Dominion Logo Design

This board game’s logo features the name written in a highly detailed, medieval font on a background that appears to be carved stone. This image is surrounded by soldiers with spears overlooking an idyllic village. The point of the game and the time period in which it is set are both crystal clear, letting game buyers know exactly what to expect.

Rebranding is a necessity for any company that wants to be relevant over a span of decades. Whether it is your business that is changing or your customer base, changing your logo design gives you a chance to continue to inspire and invite and Logo Redesign Need Not be Radical. These ten logo revisions represent some of the most interesting and effective that we saw in 2009.

1. AOL Logo Redesign

Once an industry giant, AOL is now losing business to an increasingly competitive and ever growing set of websites offering the same features. The old logo design played on the strength of the triangle along with an inclusive circle to give a message that users could be including in the vigor of the organization. The wording was bold in all caps. The new logo features the same writing, but with a less formal mix of upper and lower cases. A variety of images are used in the background, lending both versatility and a more modern feeling.

2. Nickelodeon Logo Redesign

A generation of us will recognize the familiar splat logo design that Nickelodeon used for more than a decade. The splat is messy and fun, while also referring to the network’s heavy use of slime in its shows. The upper case writing is formidable, but rounded to give a more friendly feeling. The new logo features the same hue of youthful orange in a slightly brighter tone, but with all lower case letters. The splat image is gone, leaving a bubbly text-only logo that is both friendly and more appropriate for the slime-free fare that now makes up the majority of the network’s programming.

3. International Center for Journalists Logo Redesign

The original logo design image for this organization featured several references to classic journalism and the organization’s mission. A globe was the main image, showing the international scope. A traditional ink pen was wrapped around the globe, to show that journalists are everywhere. However, the new modes of journalism left this logo feeling more and more irrelevant. The new logo is text-only, in bubbly letters in modern colors. The more youthful and friendlier image suggests a new perspective for the ICFJ.

4. France Logo Redesign

Does France need to rebrand? Apparently they thought so. The old logo design is simple, with the colors of the French flag forming a squared blue shape and an apparently hand painted red blob. This refers to both the tradition and the artistic renown of the nation. The image is skewed slightly to the side for a feeling of movement, which is offset by plain, angular writing. The new logo features a beautiful French woman and a gold star suggesting excellence. The writing is all lower case and appears to be handwritten, adding a friendly feeling. The new tagline, ‘Rendez-vous en France’, is sure to be inviting to tourists.

5. Jack in the Box Logo Redesign

The old logo was basic and recognizable, with the company name written in rounded writing inside a square with rounded edges. The friendly image suggested by all of these round shapes cannot be escaped. The new logo features a box, which refers both to the name and to the sense of tradition that square shapes imply. The writing is cursive and a little more modern and upscale than the old bubbly font. ‘In the box’ is written below in a thinner version of the old bubbly font, creating continuity. The new logo is powerful and certainly more modern, but the company already had a strong brand. What will the new logo design bring?

6. Cheer Logo Redesign

Black is simply not a good color choice for a company with such a cheerful name, so it was time for a change. In this case, the logo has been modified in just about every way imaginable. The former color palette of black with a rainbow background has been changed to a friendlier and cleaner blues and brights. The writing is still lower case, but in a more flowing font that is reminiscent of water. The wavy shapes above the wording imply movement, while a tagline below is another new addition. The new logo design is more modern and more communicative, making this a transition that is sure to be successful.

7. Sunny Delight Logo Redesign

The old Sunny Delight logo design was attractive, but not entirely representative of the brand. Pointy, all caps writing was very serious for a child-oriented brand. The image of blue water extinguishing an fruit-like sun may not have been appropriate considering the name. However, the new logo does away with these inconsistencies. The name is written in a child-friendly font that swirls to suggests liquid, while the new image includes citrus fruit in a stylized sea of refreshing blue.

8. Hilton Logo Redesign

The old Hilton logo design was a winner, but all good things must come to an end. The calming, relaxing blue color has been replaced by sophisticated black with metallic silver and gold accents, adding a luxury touch that may be more appropriate for this upscale brand. The writing has been thinned out and made plainer, with the serifs and wavy images removed for a more austere and modern look. Instead of an ‘H’ within an inclusive circle, the new logo image is sleek and symmetrical in metallic colors that suggest jewelry. In all, this logo is more fitting for the luxury image that Hilton tries to portray.

9. Frigidaire Logo Redesign

This company has used the same retro logo for so long that this logo change caught everyone by surprise. The fifties font has been replaced by a modern, all caps logo design. The stark black is now a muter gray with red accents to create interest. The new logo also uses the power of the triangle, nature’s strongest shape, to suggest the quality and strength of the brand’s products. With such a great new logo, no one will miss the old one.

10. Vistaprint Logo Redesign

The old Vistaprint logo featured giant rolls of paper, an image once associated heavily with the printing industry in general. However, with so much of the company’s printing done with digital technology, a change to forward-thinking waves is a great choice. The wording is almost identical, although the ‘p’ in print is now lower case, which is more appropriate as that is how most people will be typing the word into their internet browser to visit this web company. The writing is in a lighter, more friendly blue that will seem more inviting to customers. In all, this logo design has kept the more successful elements while replacing those that are irrelevant or inappropriate for the modern company and customer base.

Everyone loves luxury brands and their luxury logos, even people who cannot really afford them. This is because most luxury brands are selling not just a product, but a dream. Whether you are dreaming of a more comfortable life or of a car that makes heads turn, these logos all are successful at capturing the hearts of the public.

1. Chanel Logo Design

Chanel is the first name that comes to many minds when luxury comes up in conversation. Part of this association is due to the brand’s carefully crafted image. The interlocking C’s originally belonged to the tony Chateau de Cremat, which gave the founder permission to use and trademark the image when the first Chanel store opened. The C’s are linked in a way that is reminiscent of jewelry chains, while the round shape and interlocking pattern hint at inclusiveness. The message that this is luxury merchandise we all can wish for has kept this fashion house a leader for decades.

2. Mercedes-Benz Logo Design

The three pointed star of Mercedes-Benz has been with the company for exactly one century, since it was introduced in 1909 to symbolize the company’s domination of land, air, and water, as the motors were used in vehicles of all sorts. The circle was added later, giving the dominant image a touch of friendliness. This combination of exclusivity and accessibility is used successfully in many luxury auto logo design.

3. Dom Perignon Logo Design

This champagne is the go-to drink of the wealthy, envied by those who cannot or will not spend one hundred dollars or more on one bottle of bubbly. The drink logo is simple, with a shield-shaped image that represents tradition in a gold color reminiscent of wealth. The name is written in a cursive script that is slightly rounded to soften the impact. The name appears handwritten, giving a personal artisan touch to the product.

4. Swarovski Logo Design

This company is known for its many crystal products, all beautiful, clear, and striking in their perfection. While the company’s original logo was the edelweiss flower of the founder’s homeland, the company later chose the graceful, upscale image of the swan as a central image. The swan’s pixilation toward the tail end refers to a crystal’s refraction of light. The blue color is reminiscent of another clear, crystalline substance—water and deserves to be in the top 10 jewelry logos.

5. Fendi Logo Design

While many of the other luxury logos focus on a combination of exclusivity and inclusiveness, the Fendi logo is all straightforward hard edges. The two F’s are nestled together in an intimate way, but they form a hard edged rectangle that implies tradition and honesty. Because this image is very different yet appropriate for the company, it is highly memorable and recognized throughout the fashion logo world.

6. Louis Vuitton Logo Design

This company is the oldest fashion house still in business, with one of the world’s most recognizable logo designs. The L and V of the name are layered over each other to give a distinctive shape. The writing in the image is heavy with serifs to give a substantial feeling, while the full company name written below is in thin, unassuming lettering. The contradiction of substance and humility is attractive in a brand and may be part of the reason for the company’s longevity.

7. Givenchy Logo Design

Again the square shape is used to give a straightforward image, which is unusual as luxury brands are not exactly low-frill products. The G is arranged to look like a spiral, which in this arrangement makes the square appear to be moving and swirling. This feeling of movement makes the brand appear to be constantly changing, a positive image. The brand name is written in thin, plain lettering that doesn’t detract from a rather complicated and certainly meaningful image.

8. Van Cleef & Arpels Logo Design

This French brand is known for high quality goods of all types, especially jewelry, watches, and perfumes. A diamond is the main shape, which refers to the luxury status of the brand while being appropriate for a brand known for their strikingly beautiful jewelry. The initials are prominently displayed within the diamond, along with a pole such as those traditionally used to mark French shops. This logo is unique because it has been in continuous use for almost a century, so it retains many references to and symbols of the past.

9. Hermes Logo Design

This well known luxury brand began as a luxury leather goods shop—hence the Duc saddle seen on the horse in the image, as well as the noble cart shown hitched to the horse. The writing is extremely square, avoiding rounded shapes wherever possible for a very serious, straightforward image that is appropriate for a leather goods shop. While this image is more descriptive of the brand’s past than their present, luxury brands often focus on their history as a selling point. In this case, Fendi is no exception.

10. Christian Louboutin Logo Design

Again a designer logo gives us a marriage of opposites, a newsy, serious font that belongs in newspapers along with a flamboyant handwritten one. The L of the last name is curved so it also forms the C of the first name in a witty, artistic touch. The wave-like shape below the last name gives a feeling of movement and innovation that keeps women coming back for the latest style of this iconic brand of shoes.

Americans have recently rediscovered tea, with the formerly dowdy drink now being given the same respect as coffee and even fine wine. As such, a variety of tea companies new and old are courting the United States market with branding designed to entice all types of tea drinkers. The following ten tea brands have food and drink logos that entice the tea drinker with promises of old world tradition, exotic delight, and even medicinal properties.

1. The Republic of Tea Logo Design

The Republic of Tea is a relatively new brand offering a variety of flavors both traditional and new age, and the logo is flexible enough to accommodate all of these. The image is that of an old fashioned tea pot, while the font is modern and has fancy yet subtle details that hint at a complex and rich tea drinking experience. The tagline below lets people know that they can expect a premium quality experience from the brand.

2. Teavana Tea Logo Design

The name of this tea company hints at the exotic, and the logo further bolsters this impression. This was among the first tea brands to market international teas in a manner similar to that used for other premium beverages, but the emphasis remains on the exotic. The rich colors are exotic yet inviting, while the cross legged image appears to be meditating on a cup of tea. The rounded images give a feeling of inclusiveness that suggests all people can join in on this image of inner peace.

3. Tazo Tea Logo Design

Tazo uses multiculturalism and Eastern religion as a major part of the brand, with product labeling referring to religion and a label on every box claiming that all tea is ‘blessed by a certified tea shaman’. The logo further underscores this point by using several different religious symbols as letters. This combined with the antiqued look of the logo gives a feeling that this tea is a way to get in touch with the ancient and timeless, something that very few brands can successfully promise.

4. Good Earth Tea Logo Design

This brand focuses on earth friendly teas, and the logo shows this. The logo is shaped in a semi-circle, a friendly and inclusive shape. The dark brown color palette is relevant both to the earth and the dried tea leaf. The first O in the word good is in the shape of a tea leaf as well. The line beneath the wording as well as the detail on the letter R both suggest a wave shape, a symbol of forward movement that compliments this forward thinking brand.

5. Yogi Tea Logo Design

Yogi Tea obviously plays on the Asian roots of tea to entice people enthralled with the exotic. Again we see a brown color scheme, but with a very different shape. The shape of the logo is distinctly Asian, while a plant shape at the top of the logo is reminiscent of the tea plant. The writing is thick and rounded for a friendly feeling, making viewers feel that they can be included in the inner peace that the name suggests. Curvy accents show attention to detail while giving an otherwise simple image more visual beauty.

6. Ten Ren Tea Logo Design

This tea brand has long been popular in Asia, but more and more is being sought out by people all over the world. The red of the color is distinctly Asian, while the green refers to the fresh taste that the brand is known for. A diamond shape contains an Asian tea cup enclosing a simple leaf, while the wording below, ‘The Art of Chinese Tea’, is another reference to the place of origin. The message is that this brand offers tea that is fresher and more authentic than the competition.

7. Celestial Seasonings Tea Logo Design

Celestial Seasonings is a tea company based in Boulder, Colorado, United States that specializes in herbal tea but also sells green and black tea. Despite the astronomical name, this brand offers a variety of teas both for medicinal purposes and pure enjoyment. The C in the first word refers to the name by being in a distinctive moon shape. The wording is rounded and friendly with swirls and details that draw in the eye to an otherwise very simple, text only logo.

8. Coffee Bean & Tea Leaf Logo Design

This brand offers both coffee and tea, and the logo communicates this aptly. A circular shape surrounding a coffee bean and a sprig of tea implies inclusiveness of both products, while a line through the circle shows that the two lines are completely separate. The writing is rounded as well, but has swirling accents and serifs that imply movement. The impression is that this is a brand constantly changing, which is attractive to people always looking to try something new. Read more about the Top 10 Hottest Coffee Shop Logos.

9. Kalahari Tea Logo Design

This brand focuses on African origin teas, and the logo shows this without words. The central image is a deep crimson African continent. Another reference to Africa is the fierce lion’s face embedded in the continent. The writing is jagged and pointy to add to the fierceness, while tiny brightly colored circles throughout the wording add an inclusive touch as well as visual interest and brightness. This logo is very different from most other tea logos, which is appropriate because the brand and its product are both very different from the norm as well.

10. Scottish Blend Tea Logo Design

This tea may not be an American favorite, but its popularity in other countries suggests that it is only a matter of time before its cult appeal crosses the Atlantic. First, a deep blue background is calming, while the image of a tea bag relates back to the product being sold. The two T’s in the word Scottish form a table on which two brightly colored and inviting tea cups sit steaming. The wording is plain enough not to detract from the image, but solid enough to make a clear statement.

Literary publishing is one of the most lucrative businesses on the globe. Even with digital media becoming the most renowned superstar of our age, at the end of the day many people turn to an old-fashioned book for entertainment and escape. There are a wide range of books, and just as wide a range of literary houses, but these ten are particularly striking and inviting to literature lovers everywhere.

1. Hyperion Publishing Logo Design

Although Hyperion is owned by Disney, there are no traces of the youthful Disney brand in this lovely and simple media logo. The logo looks a bit like a street sign, which is appropriate as it is named after the avenue on which Disney Studios was located until 1939. Two rectangular shapes are dominant, suggesting a straightforwardness and honesty. The wording is tall, narrow, and thin, to compliment this image. The single image of a flower is representative of growth and blossoming, appropriate for this industry.

2. Little, Brown & Company Publishing Logo Design

This writers logo uses a circular shape to imply inclusiveness and friendliness, both of which are positive in a market where emotion is everything. The font is straightforward and modern with little frill, while the initials are enclosed inside the circle to make for a very personal and yet recognizable image. The brown, black, and white color palette is business-like and modern as well.

3. Abbeville Literary Publishing Logo Design

What could be more appropriate for a publishing company than an old-fashioned wood block print? While this image is likely made with digital media, its reference to the printing methods of yesteryear give an air of Old World quality and attention to detail. The writing contains several wave-like shapes, which usually give a feeling of forward movement. The message that this press has a solid grounding in the past with an eye toward the future is both unmistakable and incredibly positive for a field like literature.

4. Poisoned Pen Press Publishing Logo Design

This literary label specializes in mysteries, making the name very appropriate as a part of the overall brand. The old fashioned cursive writing is visually attractive while tying into the name. The many curves above the pen nib in the image are representative of the many twists and turns that a traditional mystery novel can take before the truth is at last discovered. The spot of red represents blood and also adds a bold and attention-getting splash of color to an otherwise black and white logo. Mystery lovers everywhere will be intrigued by this literary logo.

5. Candlewick Press Literary Publishing Logo Design

This literary house has a more juvenile image, which is appropriate considering that they specialize in children’s books. The general shape is of a street sign, which is often seen in children’s logos—think of Sesame Street. The initials are on either side of a bear carrying a candle. The candle ties into the name, while also representing the light of knowledge and the comforting tradition of bedtime stories. The name of the publishing house is written in a newsy font that is similar to that used in most published books while also being plain enough not to detract from the child friendly image above.

6. Emerald Group Publishing Logo Design

A spiral relates both to the movement of the wave and the inclusiveness of the circle. Further, there is a certain hypnotic effect associated with this shape. For these reasons, having a logo using the E that is the initial letter of the writing house in a spiral shape is both clever and appropriate. The green color relates again to the name. The actual name of the publisher is written in a plain font in a simple white color that stands out against the black background without moving the viewer’s eye from the image.

7. South End Press Literary Publishing Logo Design

This publishing house focuses on activism, which is why a square shape for the logo is such an unexpected choice. Like the Abbeville logo, this one appears to be an old fashioned wood block print. However, the square is filled with simply black surrounded by a white border. The publisher’s name is written in eye catching red, but in a simple, unassuming font. The tagline below appears to have been typewritten: Read. Write. Revolt. This is very telling of the unique mission of this literary house, making it an appropriate addition to the logo.

8. Harper Collins Publishing Logo Design

The color blue in this logo is calming and soothing, suggesting that these are books readers can use to escape from reality. The company name is written in a simple, newsy font, but the serifs are slightly rounded to add visual interest and soften an otherwise business-like image. The actual picture features waves of water beneath flames, which are shown as red in some versions of the logo, juxtaposing two opposites to suggest that a variety of perspectives can be found in these books. An alternative explanation is that the waves represent movement while the fire represents knowledge. Either way, it is a well balanced and attractive image for the logo of a prominent publishing house.

9. Tor Books Publishing Logo Design

Here, the tor of a mountain is shown in a triangular shape that represents strength while relating directly to the publisher’s name. The rounded square that partially surrounds the image gives it a definite shape and emphasis, while the wording below is bold, thick, and plain. The simple and strong image that this logo portrays cannot be denied, which is why it is so recognizable in a market with many competing companies.

10. Dove Medical Press Publishing Logo Design

It is only appropriate that a medical press have a more business-like logo than most competitors, but Dove Medical Press does this without being generic or meaningless. The name is written in a simple, newsy font, while the logo is shaped like a straightforward square, which is highly appropriate for this niche market. The waves below the writing suggest movement forward, exactly what most people expect from the medical industry. The blue color is serious and calming at the same time, making this medical logo a clear winner in its field.

Cigar logos are different from just about every other food and drink logo. They tend to have highly detailed designs, although as we will see there are notable exceptions. Because this item has traditionally been associated with wealth and Latin American culture, these themes weigh heavily in cigar logos as well. Cigar logos are a diverse group with a lot of history, and they are one of few types where a design may have been used continuously for a century or more. These ten logos are not just the most visually attractive, but the most meaningful as well.

1. 898 Cigar Logo Design

This brand of cigar has a round logo that is made of tobacco leaves, but there is an obvious reference to the sun as well. The manufacturer’s name and initial take center stage. The colors, brown and gold, are representative of the product color and wealth, both of which are very appropriate. This is one of the simpler cigar logos, which makes it easy to pick out from the crowd.

2. Montecruz Cigar Logo Design

This is another simple cigar logo, with a basic white background and a familiar brown color scheme. However, this is where the similarities to the 898 logo end. A stylized flower in the center makes up the sole image, adding an artisan touch to the logo. The writing is rounded in places to give a friendly feeling along with visual interest, while the bold lettering and subtle shadows add importance.

3. Arturo Fuente Cigar Logo Design

As with many cigar logos, this includes a reference to the old world, most notably the family crest of a shield with lions. However, this logo also uses square shapes regularly throughout its logo to create a feeling of tradition and straightforwardness. First, the writing is thick and square. Second, the writing is enclosed in a rectangle. Last, the shield flanked with lions creates another rectangular shape. Red and gold combined create a rich and bold color palette that draws in the eye, and the metallic gold is also reminiscent of wealth.

4. Romeo y Julieta Cigar Logo Design

This is the first example of one of the more ornate cigar logos. Romeo and Juliet, for whom the brand is named, are the center of the logo in the midst of the famous balcony scene. The other key part of the logo is the gold medallions, all of which represent different awards won by the cigar throughout its many years of production. The pink banner at the top displays the name while adding another feminine touch. This is a colorful, attractive award winning logo that is recognized by cigar lovers all over the world.

5. El Rey de Mundo Cigar Logo Design

Again we see an image describing the name of the cigar, which in this case is Spanish for ‘King of the World’. The king of the world is shown in an ornate painting on a cart being pulled by several different animals. A family crest is immediately below this image, surrounded by images that relate to growing and preparing tobacco. Gold medals that have been won throughout the years again flank the sides of this bright and eye catching logo.

6. Cuban Diplomat Cigar Logo Design

This logo uses an attention getting red color rather than a bright picture to garner interest. The logo is overwhelmingly red with metallic gold accents that refer to wealth. The writing is stark and plain, leaving the majority of the visual interest centered on the tobacco plants that make up the central image. This logo is simpler than the others, yet still appropriate and interesting.

7. Tatuaje Cigar Logo Design

This logo is simpler than the last few, which is appropriate considering that the name is Spanish for ‘tattoo’. A fleur de lis is the most dominant image, one associated with wealth and Old World tradition. Stylized tobacco leaves are arranged in front to refer to the chief ingredient in the product. The name is written in a cursive font across the front that is reminiscent of a tattoo script, while another common Old English font is used for a description below. The brown and green color palette are representative of the colors of tobacco at different points in its life span.

8. Diamond Crown Cigar Logo Design

What better image for a cigar brand with this name than a crown inside a diamond? To tie the two images together, the jewels in the crown match the jewels on the diamond. A red ribbon above and below displays the name of the product in plush, royal way, while the brown and gold colors in the background refer to both the color of the finished product and general wealth.

9. Sancti Spiritus Cigar Logo Design

This brand of cigars is named for a geographical region of Cuba, and this is referenced in the Cuban flag images that flank the main image on both sides. A gold circle refers to wealth while adding a friendly image. The photograph in the center is a well known landmark of the namesake area. The plain red writing without serifs or details is simple enough not to detract from the image. The overall color scheme is that of the Cuban flag, a positive image in this case as the nation is known for its high quality cigars.

10. Old Henry Cigar Logo Design

While most cigar logos use images that relate either to history, the company name, or tobacco itself, Old Henry chooses to use an image of a dog that was well known throughout the company. The endearing pooch’s face makes up the central image, surrounded by gold medals representing several awards for excellence. The red stripes in the background give a homey feeling because they are reminiscent of wainscoting, a feeling that is bolstered by the old fashioned writing that is used for the company name.

‘Tis the season to dream of warm weather and sandy beaches. While the rest of us are bundled up like Eskimos, there are places in the world where a bikini is the perfect December fashion statement. Beach resort logos must play on the very human desire for warm weather and leisure, inspiring people from all over the world to spend an astounding amount of money to get away from the ice and chill. These ten Beach Resort Logos will make you wish you were lying in the sun rather than slogging through rain and snow. Also check out the top 10 spa salon logos list.

1. Sandals Logo Design

This resort offers a Caribbean vacation without worries. The Beach Resort Logo Design shows this, with serene blue water and white sand in the background. The name of the resort appears to have been hand-painted for a casual touch, with bold lettering in a sunny yellow. The wording below describes the resorts and locations. Everything from the name to the logo implies casual fun in the sun, which is an attractive message to people looking for a warm getaway.

2. Maui Prince Logo Design

The Maui Prince is one of the best known resorts in this famously tropical state, and the beauty salon logo suggests this eminence while inviting the average person to have a part of it. The wording is black and traditional, with serifs. However, the image is in the shape of an inclusive circle, with a whale tail to refer to the nearby ocean. The pink color is feminine enough to suggest a soft, pampering experience.

3. Atlantis Paradise Island Logo Design

Atlantis Paradise Island has a logo that ties into their name. The writing is old fashioned and purposely drawn to appear aged, referring to the ancient empire for which the resort is named. The A and the S both branch out and connect below into a wave like shape, referring to the ocean that is the main reason for most trips to the Bahamas. Wording below describes the exact location.

4. Club Med Logo Design

This logo promises a relaxing, no-worries vacation in a variety of ways. First, the main color is a relaxing blue. The lettering is rounded, lacking hard edges and serifs. The image to the left has a roughly round shape, which is inviting and inclusive. Trident’s spear is a prominent part of this image, but this well known nautical image is made friendly by drawing the sharp ends so that they are bent over and safe. A small yellow diamond implies wealth while the color adds an attention-getting detail to the logo.

5. Aqua Bamboo & Spa Logo Design

As the unconventional name suggests, this resort is offering more than the average seaside vacation. First, the gray and green color palette used in the spa logo is ultra modern while the green refers specifically to the natural treatments and surroundings that the brand offers. Second, there are two different fonts to suggest a diverse experience with many choices. The word Bamboo is written in an artistic, faux handwritten font, while the words aqua and spa both are in a more serious, but still friendly writing. The ‘Q’ is given emphasis with color, and drawn to be made up of an inclusive circle along with an ocean-like wave.

6. Namale Logo Design

This is another resort offering a spa-like experience along with the standard tropical beach experience. Again, the color green takes center stage. A tropical leaf is artistically placed in a square shape that suggests reliability and honesty to the world-weary traveler. The resort name is written in an artistic, cursive font, although the letters are thinner for a less bold presence and have a few serifs and details. The rest of the writing is square and plain to underscore the ‘square’ image without detracting from the artistry of the rest of the logo.

7. Kontiki Logo Design

This resort is fun and family friendly in a colorful array of pastel colors. The writing is thick but rounded to emphasize the youthful, friendly image. The flowers and leaves surrounding the wording is reminiscent of the tropics, while the words “dive and beach resort” let potential guests know exactly what to exact when they arrive. This logo is very different from the others, but it is appropriate for the family orientation that the location promises.

8. The Breakers Logo Design

This is one of the best known resorts in an area known for its luxury vacations, Florida’s Palm Beach. The light sandy brown of the logo is unassuming and modern, while the picture of the resort’s substantial main building gives guests a taste of the wealth and renown that The Breakers offers. The image is artistically and a little impressionistically drawn to give a classy touch to the logo. The newsy printing with serifs along with the generally square shape of the logo give a substantial, reliable image of tradition and wealth.

9. Sanibel Harbour Resort and Spa Logo Design

This spa logo uses a very trendy logo element, color layering, for a modern feeling. The writing is thin and modern as well, although the aqua color suggests the ocean that laps at the shores of the resort. The flower that makes up the image is feminine and attractive for a spa, while the way the flower appears to be blooming suggests that this is a place to open up and unwind. The multiple colors of the flower are bright and tropical while still modern, referring directly to the type of experience patrons can expect from this establishment.

10. Pertiwi Resort and Spa Logo Design

This spa logo shows that the resort it represents offering an earth-friendly experience. First, the color green is dominant, as with other similar resorts. The name of the resort is plain so as not to detract from the striking image. The round image is friendly, while the female image within is artistic with a distinct Balinese feeling, suggesting a place to get in touch with one’s inner native. The tagline at the very bottom is in a different color to help it stand out, which is important because it is adept at explaining the entire experience of this resort in a single, cohesive phrase.

What is negative space? In everyday terms, it is a design term for creating the illusion of an image without actually drawing it. Negative space can be used in a clever way to create interesting and amusing effects. The following ten logos, including some that you’ve seen and a few that you may not have, use negative space for a very positive effect.

1. FedEx Logo Design

Many people see this bright, blocky logo every day and never see the subtle image of an arrow between the ‘E’ and the ‘x’. This is not just appropriate, but clever. The arrow is approximately the same thickness and scale as the rest of the logo, making it a coherent part of the logo. The white is particularly noticeable against the background of the bright colors in the rest of the logo.

2. A.G. Low Construction Logo Design

In this case, the name of the company is written in thin, square letters that give a feeling of honesty and straightforwardness. However, the letters hold an even greater purpose; they are designed to look like the floor plan of the house, which happens to be the company’s specialty. This construction logo is also in the shape of a square, giving a balanced and coherent image to the viewer.

3. Girl Scouts of America Logo Design

This logo used the general bubbly shape generally associated with the Girl Scouts, but the faces of several young women are placed in the center. The message that young women are the center of the organization is shown in a visual sense. In this case, the negative space creates two young women. The organization name is written below, in a newsy font with slightly dramatic serifs. This logo is feminine without using traditional images associated with femininity.

4. American Institute of Architects Logo Design

Keys are commonly associated with buildings, which are what architects are perhaps best known for. However, the second half of the image is the ‘key’ to the success of this logo. The negative space creates a city skyline with tall skyscrapers. This is another appropriate image for the field of architecture. This logo is cool because it ties two completely different images associated with the profession into a single, coherent, and attractive image.

5. Yoga Australia Logo Design

Here we see a silhouette of an attractive young woman in the midst of a familiar and popular yoga pose. The logo seems complete with the company name below in friendly lower case letters that are in a newspaper-like font for a hint of legitimacy. However, the negative space in the center of the woman’s leg creates the outline of Australia, tying the two words of the business name together in an unforgettable way. At the same time, the logo is well balanced and attractive enough to stand alone without the amusing image.

6. NBC Logo Design

This television super-company has used the peacock as a symbol for a long time, but this latest media logo is perhaps their most attractive. A stylized peacock is shown. However, instead of drawing the peacock’s body, it is implied by the space between the two halves of the out-spread tail. The name is written below in extremely plain letters that neither add to nor detract from the simplicity of the peacock image. Many people see this logo everyday in the corner of their television screen and never think about it, which makes it all the more effective on that powerful subconscious level.

7. Guild of Food Writers Logo Design

As with the American Institute of Architects, the Guild of Food Writers food and drink logo uses negative space to cleverly weave two different images related to the industry into one coherent and attractive design. The image of a pen nib is the most noticeable image, and one commonly associated with writers. However, the center of the nib appears to be a spoon, which of course is associated with food. Together, it is easy to look at this image and make an accurate guess as to the nature of this organization. No words are needed, and no words are used.

8. Hartford Whalers Logo Design

This logo features two images in one. First, and most obviously, there is an image of a whale tail above what appears to be a stylized ocean wave. The tie to whalers is obvious here. Second, the wave forms a W, while the space between the tail and the W clearly forms an H. Together, these make up the organization’s initials in a clever and amusing way. The entire image takes roughly a shield shape, which is usually associated with tradition. This is an excellent and representative shape for an industry with such a long history.

9. Microsoft Mouse Awards Logo Design

Forget the Emmy and the Oscar; the Mouse is the only award worth receiving. The logo makes it all the more attractive, with a gray and pink color palette that is playful and similar to the actual color of live mice. If you look carefully, the negative space at the bottom of the award winning logo design is in the shape of a computer mouse. The O in the logo along with the trademark symbol give this mouse the mammalian features of an ear and an eye. The tie between the computer mouse and an actual one is cute and certain to attract interest.

10. USA Network Logo Design

This is another television station with a negative space logo that people see every day without paying a lot of attention. In rounded bubbly lettering with all lower case letters, this is certainly a friendly image for consumers to see on the television every day. While people commonly see the letters USA, the logo actual features merely the letters U and A, with the S formed by the negative space between the two letters.

What makes a high energy logo? There are a variety of ways to communicate the movement and vigor. A high energy product needs a dynamic, energetic food and drink logos just like these top 10 beverage logos.

1. Red Bull Logo Design

Red Bull is the golden standard of energy drinks, with about ten percent of the market share. The logo ties in closely to the name, with two red bulls about to face off. The aggressive stance also suggests the energy and vigor that the drink promises. The circular gold sun in the background centers the eye on the two bulls, while the overwhelmingly red and yellow colors make the logo eye catching and lend a sense of urgency. The writing is thick, bold, and plain, adding yet more strength to the logo without detracting from the image.

2. 5-Hour Energy Logo Design

This brand of energy shots claims to offer the benefits of a traditional energy drink in a more compact form and without the well-known ‘crash’. The logo portrays a more natural drink as well, showing a man running up a cliff next to a blue mass that could be interpreted as an ocean or rolling hills. The red and yellow of the Red Bull logo are present, but there are calming blues as well. The circular shape of the logo promotes the impression that this is a more health-friendly choice for the energy drink consumer.

3. Full Throttle Logo Design

This energy drink seeks a younger image by using a logo that is similar to many youth oriented clothing and band labels. The letters are dramatically arranged, a drama that is further bolstered by the black and white colors with red accents around the letters. The letters are thick and pointy, bearing a striking similarity to common rock band logos such as that of Metallica. However, the semi-circular placement along with the comparatively large size of the letter ‘o’ add a touch of inclusiveness that will appeal to the younger generation.

4. Monster Logo Design

Is a monster a positive image? Apparently it must be, because this energy incorporates this image into its name and its logo with great success. The ‘M’ that makes up the central image of the logo is drawn so that it appears to be torn with a monster’s claws. The black and bright green combination is energetic and attention grabbing while also being different from the color palettes of most other energy drink. The writing is also jagged to compliment the rest of the logo. This logo is decidedly monstrous, but striking and communicative in the same stroke.

5. Zipfizz Logo Design

This is not an energy drink per se, but rather a powder that, when added to water, creates a fizzy, light energy drink. As such, the logo is very different from other energy drink logos. The rounded, all lower case letters give a friendly feeling. The bubbles that make up the image are also friendly shapes, but they refer to the bubbles in the drink as well. The wavy shape in the middle of the bubbles makes them also appear similar to a molecule or atom, referring to the science that went into creating this drink. A wavy shape also symbolizes forward movement, giving the impression that this is an innovative energy beverage.

6. Jolt Logo Design

Jolt was one of the first energy drinks to hit the mass market, and as is appropriate this logo is practically a prototype for other energy product logos. The familiar red and yellow color palette is seen, although the yellow is modified to a metallic gold. The lightning bolt refers to the name as well. The letters are pointy and arranged to further the electric image that the product name and the image refer to.

7. Vault Logo Design

The drink’s tagline is the key to understanding the Vault logo: ‘Drinks like a soda. Kicks like an energy drink.” The V of the logo has a missing piece—the energy hovering above it, suggesting that this is a more complete drink than the others. The strength of the triangle is another strong message, as both the V and the missing piece use this shape. Energetic green is an accent to the black and silver color palette of the logo. This logo is intelligently and cleverly designed, which may be part of the drink’s success.

8. Crunk!!! Logo Design

The name of the energy drink as well as the logo suggest that this is a product aimed at a young, urban market. The exclamation points add vigor to the name and the logo, while the star shape centered behind the initial letter gives an impression of quality and star appeal. The slightly slanted lettering makes the logo feel like it has movement. The red, gray, and black color palette is sophisticated and attention getting at the same time.

9. Revive Energy Mints Logo Design

This energy mint claims to be a healthier alternative to the average energy drink. The colorful color palette combined with the multi-hued berries bolster this safer, healthier image by making it appear elementary as well as different from most other energy products. Mint leaves graphically represent the flavor of the product as well. The paint splatters behind the logo suggest that the product is dynamic and moving. Once again, rounded lower case letters suggest friendliness, which adds to the healthier, more natural image, while the slightly upward moving orientation of the logo implies change in an upward, positive direction.

10. Zygo Logo Design

Can vodka be an energy drink? According to Zygo, the ‘energy vodka’, absolutely! The logo is made up simply of letters, which are large, bold, and in all caps, without any embellishment. This implies a simple, strong product. Below the logo is the product tagline: ‘the morning vodka’. While no one would recommend vodka as a morning beverage, this logo is eye catching and simple enough to be remembered.

People can live without jewelry and watches, yet most people wear both often, on a daily basis in fact. Jewelry logos are selling an expensive product that has no physical use, but is nonetheless very valuable as a sign of affection and upward mobility. As such, these fashion logos must appeal to emotion and suggest that the product is worth the hefty price and developing accessory logo is to be taken seriously.

What makes a jewelry logo a success? First, you won’t see a lot of splashy images here. The most beautiful jewelry tends to be simple and striking, so most such logos are as well. However, some find success using a simple image that is connected to the industry, such as a diamond. Also, very few colors are used, for a sophisticated and timeless feeling. These logos are all very different images that nonetheless have inspired people of all classes to buy this powerful status symbol.

1. Zales Jewelry Logo Design

What logo could be more recognizable than the iconic Zales logo? There are several elements that make this logo so easy to pick out in the crowd. First the black and white color palette is simple and classy, appropriate for the goods being sold. Second, the font is bold in all caps but also simple, without any embellishment except for a small accent on the ‘A’, This accent is an upside down triangle, which is a symbol of strength while also referring to Zales’ key product: diamond jewelry.

2. Cartier Jewelry Logo Design

Cartier also chooses simplicity as a selling point for their logo, in this case a simple script logo that suggests polished beauty. The script makes it easy for the company to brand, using the signature font in communications. This logo also uses a plain, timeless black color palette. The Cartier brand exudes luxury not only because of the logo design but also because of their whole brand strategy.

3. Tiffany & Co. Jewelry Logo Design

This logo uses a plain, newsy font in black, but the background is often the signature Tiffany blue, which is a pale color infused with aqua tones. This is one case of excellent branding, because the logo and the color are both associated heavily with the brand and with luxury in general. Tiffany blue is actually a trademark of the company. The logo is so powerfully connected to wealth that the company has a line of jewelry with the logo engraved on the charm, something that few jewelers could successfully sell.

4. Bulgari Jewelry Logo Design

This luxury jeweler uses thin, newsy lettering, but adds weight by using all capital letters. Most notably, the name is written in the style of the ancient Romans, using a ‘V’ as the letter ‘U’. This gives a feeling of the ancient and eternal, which is very appropriate for a luxury jewelry brand. The lack of color allows the logo to be used in a variety of settings and color palettes, while the relatively simple design combined with the unique Roman lettering make it memorable.

5. Bulova Logo Design

This company is known more for watches than for other types of jewelry, so it is only appropriate that they use the tuning fork as a central image in the logo. Not only do most people expect an expensive watch to be a ‘finely tuned’ piece of machinery, the original Bulova watches used small tuning forks in the mechanisms to keep time. Today, the technology is more advanced, but Bulovi pays homage to their beginning with a stylized tuning fork in the logo. The writing in the logo is simple with the exception of a small triangle of negative space in the first letter.

6. Alex Jewelers Logo Design

This jewelry store has more mass appeal than Cartier or other luxury brands, so they use a more graphic logo that appeals to the average jewelry shopper. The image is clearly a well-cut diamond, while the scrolling, cursive font is both feminine and traditional. Once again, plain black is used to add sophistication. Even though I think the diamond image is a little cliche and dated, I think in this case it does work well. I would have probably reduced the number of lines and made it more abstract to give it some personality.

7. Jules R. Schubot Logo Design

This well known jeweler ties its name into the chief product by using an octagonal shape appearing to be the widest face of a cut gem, but inserting other ‘cuts’ that make it also appear to be the letter S. The writing is basic and simple, much like other jewelry companies, but the last name is much larger and bolder than the other writing. Instead of black on white, this jeweler puts a twist on the color palette by using white on black.

8. Piaget Logo Design

This European luxury jeweler and watchmaker uses their name as the central image of the logo along with a family crest. The connotations of tradition and old wealth are clear. Rather than a black and white color palette, Piaget uses a rich gold color that attracts attention while tying in to one of the most famous metals used in jewelry. The logo is in a generally square shape that further puts across the image of tradition and history.

9. Rolex Logo Design

Wristwatches are perhaps the most often worn piece of jewelry, and Rolex is the king of watchmakers. Not only is this the number one luxury watch brand in the world, it is also the most often copied. This makes the crown a very appropriate image for this company. The writing is bold and fitting for brand royalty in all caps with substantial serifs. The logo has a calming deep blue and royal gold color, although the colors used on watches vary according to what matches the item’s design. Counterfeiters may copy the iconic designs, but Rolex lovers are so brand loyal they can often spot fakes at a distance.

10. Tag Heuer Logo Design

This is another watch and accessory maker that has reached luxury status. In both the image and the writing, the first name is substantially thicker and bolder than the last, emphasizing the nickname for the brand. The colors are bright and unusual for such logos; the origin of the palette is unknown, although the red and white possibly refer to the Swiss flag. The shield shape implies the history of the brand as well as strength. The arrows on the letter ‘G’ imply movement, which is appropriate for a piece of jewelry with moving parts.

When a cell phone rings, everyone in the room reaches into a pocket or a purse. This is because they are ubiquitous in our society—a modern necessity. With almost everyone in the nation carrying a cell phone, these communication logos are seen every day by the general public and therefore must be among the best in the world of business.

1. Motorola Logo Design

The Motorola logo is in the shape of a friendly circle, but the triangle is incorporated as well. The letter ‘M’ is formed by two triangles, symbols of strength. However, the triangles are rounded at the bottoms so that they could also be interpreted as arrows pointing upward. The implication that this brand is constantly moving upward cannot be missed. The writing is bold and plain, but also slightly slanted to further convey a feeling of movement.

2. LG Logo Design

LG tends to offer phones with innovative features and sleek, intuitive designs, so a consumer friendly image is a perfect complement to the overall brand. This logo is indeed friendly, in the shape of a welcoming circle with a happy, smiling face. If you look closely, this face is formed by the company name, making for a clever and interesting image. A well placed dot is the only embellishment. This simple yet friendly logo both bolsters LG’s image while inviting customers to give this South Korean favorite a try.

3. Kyocera Logo Design

This cell phone company has incorporated one of the most trendy elements of logo design, the mosaic pattern, into a logo that is both attractive and timeless. The mosaic is a great choice because it represents small parts coming together into a functional whole. It also forms the shape of a letter ‘K’, the company’s initial. The font of the writing is square for a feeling of solid reliability, but rounded to add softness to the hard edges. This logo is different from any other cell phone logo without being cluttered or overdone.

4. Sony Ericsson Logo Design

This brand is a joint venture between nations on opposite sides of the world, the Japanese electronics giant Sony along with the Swedish communications innovator Ericsson. The logo, however, is not an amalgam of the two company’s logos, but rather an image that is independent and unique. The logo is in a circular shape that is commonly seen in this industry, with a wavy shape through the center to show the movement of the company. The wavy shape leaves an image that could be interpreted as either an ‘s’ or a lower case ‘e’, tying in to both parent companies.

5. Samsung Logo Design

Samsung is one of the world’s leaders in cell phone technology, which why it is so brilliant that the friendly circle in the logo is oriented around the name so that Samsung appears to be a planet. The block writing is bold and attention grabbing, while the way the ‘A’ is drawn incorporates the strength of the triangle into the logo. This logo is simple, modern, and well designed, which is exactly the impression that the company is trying to impart.

6. BlackBerry Logo Design

The Blackberry was named this because its tiny keys resembled berry seeds. As such it is only just that the seeds/keys are a major element of the logo. A group of seeds represent a stylized BlackBerry (the fruit). However, despite the tiny keys, the company tries to promote a friendly image. The image is generally circular, while the lettering is also rounded. Movement is another strong theme; the seeds are asymmetrical and appear to be moving, an impression further supported by the slightly slanted writing.

7. Sanyo Logo Design

This cell phone company has a simple, memorable logo that subtly communicates a feeling of movement. First, the letters are slightly slanted, as though they are moving. Second, the ‘N’ is formed so that it looks like a stylized wave, another sign of change and improvement. The block letters are bold without being domineering. The ‘N’ could be interpreted as a line rebounding, which is always a positive image. In all, this logo manages to be dynamic despite—or perhaps because of—its simplicity. The companies name means ‘three oceans’ in Japanese, adding another touch of movement.

8. INQ Logo Design

Many Americans won’t recognize this logo… yet. This European cell phone company has chosen to completely go against the crowd in creating a colorful logo in the bright, eye catching colors of red and yellow. The letters are plain, with the ‘Q’ enclosing a circle that could either be interpreted as a friendly shape or the center part of a bull’s eye. The mix of capital and lower case letters along with the slightly skewed orientation of them gives an informal, artistic feeling that appeals to cell phone shoppers all over the world.

9. Audiovox Logo Design

This company incorporates the solidness of the square with the friendliness of the circle in a rounded square shape that is sure to appeal to consumers looking for low priced cell phones and accessories. The ‘A’ of the logo is made of a single line, adding a feeling of movement. To the right, the company name is written in bold letters with newsy serifs, with a red line emphasizing the ‘V’. This mixture of serious and innovative is a positive image for this company.

10. BenQ-Siemens Logo Design

This is another joint venture, but in this case the logo simply incorporates those of the parent companies. The ‘BenQ’ portion is rounded and friendly in a royal purple, while the Siemens logo is square and austere. The lower case letters in the BenQ half along with the thicker writing give it a fun, playful feeling that is a sharp contrast to the serious right half. The two halves are the same size, giving both images equal importance and weight. The impression is that these cell phones offer the best of both worlds.

As with so many companies, the public doesn’t see the face of most superheroes. Unlike most companies, these masked defenders of the common good cannot put out press releases or embark on marketing campaigns. This means that they are left to explain important facts about themselves in a wordless format through their cartoon character logo. There is a lot to be learned about logo design from these simple, communicative logos superhero logos.

1. Superman Logo Design

The Superman logo is perhaps the most recognizable of the superhero logos because of its simple, colorful design. However, don’t think that simple in this case means that there was no attention to detail. Although the triangular shape is upside down, it still represents strength, perhaps even more so because it is also the shape of the world’s strongest mineral, the diamond. The shape is also reminiscent of a strong male torso, so when it is placed on the hero’s shirt it emphasizes the muscular physique. The red and yellow are eye catching and bold, while the bold letters with serifs portray strength in yet another graphic way.

2. Batman Logo Design

This dark and mysterious superhero has a dark logo with an attention getting yellow accent. The bat clearly represents the name of this dark hero. Unlike many superheroes, Batman doesn’t have any actual super powers, which is why an inclusive oval shape is a better choice for this logo than a shape hinting at supernatural abilities.

3. Wonder Woman Logo Design

The cleverly entwined double W’s represent the super-woman’s name, but they also form the shape of a bold, flying bird with spread wings. This is appropriate because the woman’s most oft-used super power is the ability to fly. The shape also works well as the top of Wonder Woman’s shirt. The patriotic motif with red, white, and blue colors combined with stars is patriotic and ties directly in to the super-heroine’s costume. The round shape is inclusive and appropriate for a gentler, female superhero.

4. The Flash Logo Design

Again we see the red and yellow colors that make such an impact. The Flash’s incredible speed is well represented by these bold choices, while the lightning streak represents the superhero’s incredible speed. The pointy edges of the logo give a hard edged image that is offset by the circular shape. The circle is a friendly shape, which portrays the community friendly aims of this speedy superhero.

5. The Green Lantern Logo Design

This superhero has a logo in a predictable color—green. The central shape is a stylized lantern. If you look carefully, the lantern inside the outer white circle looks like a bulls-eye. The presence of several circles is inclusive and friendly, a common theme in superhero logos, but it all the more appropriate because the Green Lantern has a ‘power ring’ that is his chief tool. This logo is well recognized because it is so simple, without a lot of distracting detail. Sometimes the most basic logos are the most memorable and timeless.

6. The Fantastic Four Logo Design

This is the first superhero “family” to catch mainstream attention. The circle is appropriate for a family organization, while the word fantastic and the number four are clearly written, which is different from most superhero logos that prefer to represent the individual in a more graphic sense. However, with four separate characters, this task would be more difficult if not impossible due to the range of personalities and superpowers contained in the group. The logo has seen several different color palettes throughout its forty-plus years, but the current blue color scheme is calming and reflective.