Skateboarding brands are generally thought of as being run in a way that is counter to consumer culture, but they must follow the same basic branding rules as every other company. Like more traditional businesses, a skateboarding company must create a brand image and use…
How do you buy a musical instrument? In this uber-competitive industry, image reigns supreme. Because logo design is a huge part of brand image, it is easy to see why the following ten musical instrument companies have such a fanatic following.
Chemicals are all around us, so much so that we rarely even think about them. Chemicals are in the products we use to clean out houses, the fuel we pump into our gas tank, and the products we use to bathe. We even eat chemicals,…
Alcohol beverages are popular throughout most of the world, making this a huge global industry. However, this is an image-conscious industry where a drink must have not only a certain taste, but a certain image as well. Some of these logos are more than a…
Whether you personally like it or not, political lobbies are a part of the American political landscape. These organizations must focus intensely on public image, both to rally support and donations and to influence the people who make all the decisions in politics. While we…
Stopping for coffee and a donut on the way to work is something of a tradition for many people. However, how do these people choose which donut shop to drive through? While location, convenience, and product quality are certainly important factors in this decision, brand…
A lot has been written about the logo designs of different car companies, but what of the many stores that offer products and accessories for these expensive machines? As you will see in the following ten examples, these auto stores must have a brand and…
