Many books have been written about guerilla marketing, but few small business owners can define it. The same way a guerilla uses creativity to win a war, the small business owner can use ingenious and original methods to triumph over the competition. Here are a…
Tired of Paying for Advertising? Marketing and advertising can consume a sizeable portion of the small business person’s budget. Fortunately, there are ways to get the word out there about your business without dropping a ton of change. Here are five sources of free advertising…
Do You Copy? Five Tips for Writing Small Business Ad Copy That Sells Many business owners are tempted to write their own copy, but don’t even know where to begin. While most people are better served hiring an advertising specialist to do this for them,…
Many people outside the field don’t realize it, but most graphic designers are also experienced marketing consultants. These two fields are so closely related that there is a great deal of overlap in the duties and required skill set. In fact, many of the concepts…
Whether you use Google or not, you -er- should be using it! When you peek behind the curtain from the front page, you’ll find a staggering panoply of tray-kewl stuff. More than 23 specific “Search” refinements join 11 “Communicate/ Show/ Share” tools that you gotta…
