Let’s face it: social networking and other free types of marketing will only get you so far in small business. In order to get your brand and your logo design maximum exposure in target audiences, paid advertising is almost always necessary. However, advertising can be…
We all have heard that social networking is the wave of the future when it comes to small business. However, there are so many social networks that it is literally possible to spend all day on them and forget all about the objectives of your…
Sometimes running a small business feels a little bit like high school. There are the cool kids—people who seem to have untouchable popularity no matter what they do—and then there are the rest of us. We seem to do everything right, but it simply doesn’t…
There was a time when driving people to your small business website was as simple as buying some Google advertising and participating in a few link exchanges. However, these days are gone. Customers are getting very savvy when it comes to search engines and many…
Are you doing everything you can to market your business but finding that many of your fantastic ideas fall flat? Sometimes the cause may be a lack of targeted marketing. To put it simply, targeted marketing is identifying and marketing to the exact people who…
It’s easy to feel intimidated by the big corporations out there, with their easily recognized brands, staffs of consultants, and multi-million dollar marketing budgets. However, what many small business owners forget is that there are inherent benefits to being one of the ‘little guys’. In…
You know that your small business idea is a recipe for success… or do you? We all think that we understand the way other people think, but sometimes there is no way to tell for sure. This is where market research comes in. This is…
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