In advertising, companies want to put as much as possible into a small space, giving prospective clients a solid idea of who the company is and what it does. Logos and ad banners are great examples. There are however, a few pitfalls one should carefully…
Merchandising 101: 5 Tips for Presenting Products So They Sell You have an attractive store, a winning merchandising logo, and products that can’t be beat. Why, then, isn’t anyone buying? It may be your merchandising. Merchandising is the art of displaying products in a way…
It is possible to make the case that as an advertising message, “excellent customer service” has become a waste of time/ink. Everybody claims to adore their customers more than any competitor. People know it’s their credit card/checkbook that is adored. Touting customer service as a…
Although consumers in general plan to spend less this holiday, online shopping is still growing. If you are running an e-commerce store, this is the busiest and most competitive time of the year so you should be more aggressive to increase your sales. Although there…
As the web becomes more and more a part of both our personal and business lives, business people and marketing professionals have turned towards web surveys to do research, plan projects, get feedback and develop new products and services. The emergence of excellent web survey…
