In today’s video I talk about the recent trend in pricing models – “Name your price” or “Pay what you wish” strategy. This kind of pricing model is not suitable for all businesses but for the ones it does work, it would be quite a…
In today’s video I talk about the powerful concept of remarketing and how you can use this to handle customer bounce on your ecommerce website. When you visit a website and look at products and then leave the website with out purchasing anything, Google remembers…
In many ways, the marketing world has been turned upside down. The ‘big’ marketing media such as television and publications are now secondary to blogs, social media, and other free means of gaining exposure. This gives small businesses an unprecedented advantage in the corporate world.…
In today’s video I talk about the possibility that you may be under pricing your services and how you can take a look at your pricing strategy and by adding value to your service, start to price your services for what they are worth. Looking at the…
Many economic experts are predicting that the economy may start growing rapidly in the near future. If you have played your cards right over the recession, this may mean a period of rapid growth for your small business. How you handle your company in good…
With so many low-energy and low-cost ways of promoting your small business brand on the internet, many people assume that they don’t need to promote their brand ‘in person’. While internet branding and marketing venues such as social networking are certainly important, live events can…
The term ‘small business’ covers a wide range of business models and brands. A small business might make seven figures and have multiple employees, or be a single mother supporting herself from her laptop. Many of these very small ‘Mom and pop’ or sole proprietor…
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