Many books have been written about guerilla marketing, but few small business owners can define it. The same way a guerilla uses creativity to win a war, the small business owner can use ingenious and original methods to triumph over the competition. Here are a few ways you can use guerilla marketing to find success in small business.
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Tired of Paying for Advertising?

Marketing and advertising can consume a sizeable portion of the small business person’s budget. Fortunately, there are ways to get the word out there about your business without dropping a ton of change. Here are five sources of free advertising that you probably haven’t thought of yet.
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Do You Copy? Five Tips for Writing Small Business Ad Copy That Sells

Many business owners are tempted to write their own copy, but don’t even know where to begin. While most people are better served hiring an advertising specialist to do this for them, there is a sizeable minority that could write their own advertising copy if they only knew the basic rules. If you think you are member of the latter group, here are five simple guidelines to follow for attractive, effective ad copy.
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Many people outside the field don’t realize it, but most graphic designers are also experienced marketing consultants. These two fields are so closely related that there is a great deal of overlap in the duties and required skill set. In fact, many of the concepts used by marketing consultants also go into the development of a custom logo or just about any graphic project. Here are just a few of the areas in which professional graphic design and brand marketing overlap.
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Whether you use Google or not, you -er- should be using it! When you peek behind the curtain from the front page, you’ll find a staggering panoply of tray-kewl stuff. More than 23 specific “Search” refinements join 11 “Communicate/ Show/ Share” tools that you gotta wonder why you’re not using! What’s the web about if not finding stuff and sharing stuff? Goog-antua 101!

Many folks have not yet taken the time to customize their Google home page. It’s your iGoogle and after you sign up for a Google account, a customized home page is just one of the services.

You can even choose a graphic theme for your iGoogle page. The City Scape choice even uses time zones to reflect your time of day in your browser as the sun moves overhead. Sunsets are the best.