In today’s video I talk about the recent trend in pricing models – “Name your price” or “Pay what you wish” strategy. This kind of pricing model is not suitable for all businesses but for the ones it does work, it would be quite a…
In today’s video I talk about the powerful concept of remarketing and how you can use this to handle customer bounce on your ecommerce website. When you visit a website and look at products and then leave the website with out purchasing anything, Google remembers…
In many ways, the marketing world has been turned upside down. The ‘big’ marketing media such as television and publications are now secondary to blogs, social media, and other free means of gaining exposure. This gives small businesses an unprecedented advantage in the corporate world.…
With so many low-energy and low-cost ways of promoting your small business brand on the internet, many people assume that they don’t need to promote their brand ‘in person’. While internet branding and marketing venues such as social networking are certainly important, live events can…
A little while ago, I made a video called How to fire your non-ideal customers. Today I talk about the ideal customers and where and how you can find them. There is not point in getting access to 1000s of site visitors when your conversion…
Move over traditional advertisement; alternative marketing is the wave of the small business future. Cross promotion is one of those alternative marketing methods. It allows you to cut your time and money invested in advertising in half while wooing a market that you otherwise might…
Shopping is a major part of the typical American mother’s life. Although we joke about women’s love of shopping, most of it is very necessary. They are responsible for procuring all of the food, clothing, cleaning supplies and other necessities of daily life in almost…
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