Inc. com reports that the Internet ranks as the most important marketing tool today among entrepreneurs, outpacing traditional marketing tools like radio and print advertising, public relations, and even networking. Still, the use of different Internet marketing tools is still in its infancy stage since…
When setting up a new business or expanding in other territories, our first logical step as an entrepreneur is to study the strategies and systems of the leading players in the market. We try to identify best practices and incorporate it in our daily operations.…
Ever consider expanding business opportunities into the commodity market? These are undifferentiated or homogenous items widely available in the market. Some examples include sugar, coffee, apples, gold, minerals, fuels, and other agricultural products. Some entrepreneurs are quite apprehensive to venture in this business, believing competitive…
As entrepreneurs, we are facing different kinds of customers with different needs and wants every day. Some are very difficult to deal with while others are quite friendly. To improve the profitability of your small business, Geoffrey Colvin, co-author of Angel Customers & Demon Customers:…
Improvements in transportation system together with technological advances like Internet, social networking, and VoIP created a world without borders. Globalization has finally arrived! This is the time to draft your global business strategies and take over the world. According to Wall Street Journal Online, most…
Promoting your business online offers many benefits and few drawbacks. If used optimally, you can reduce your overall promotional budget. What you cannot afford now, you can bootstrap towards, when revenue allows. Here are just a few of the benefits, and some drawbacks. No printing…
If you’re still heavily dependent on the brick-and-mortar side of your business, this is the time to consider going online to expand your customer base and increase profitability. This might also be the perfect time to reboot your brand or even reposition your entire business.…
