Although you don’t really notice it, local marketing is all around you. Every time you open a telephone directory, turn on the radio or even go to your kid’s football game, local marketing is there. If you are like most people, you really don’t notice…
Marketing is one of the most important parts of running a business. Most of the small businesses that fail, do so because of either a lack of marketing, or bad marketing. You need to get the word out about your business, and you can do…
‘Local’ is the new black—or at least the new green. Many modern people are eager to support their communities and help the environment by buying local. This can be a boon for small business owners, but only if you market your small business brand as…
There was a time when product placement on popular television programs was the biggest thing, but lately a new cowboy is in town. Branded video content is becoming increasingly big in the world of branding and marketing. This genre includes several key advantages over other…
Is your small business smartphone friendly? A few years ago, most people would not have understood this question, much less contemplated an answer. However, the future is here, and it looks like smartphones are going to be a huge part of it. In fact, many…
Email marketing is an important component of running any kind of website, but especially so in the highly competitive, brand-driven world of ecommerce. However, many retailers unwisely decide to do without email marketing or run their programs in a way that actually alienates their customer…
When you hear the word “network”, you probably think of the wireless internet connecting your computers or even of sites such as Facebook. However, there is another important type of network: the people who you know in the small business world. While you may think…
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