It is a popular misconception, even among big businesses, that the biggest market segment today belongs to the 18 to 39 years old bracket. Alycia de Mesa of BrandChannel is kind enough to rectify this fatal notion. According to her latest article, baby boomers remain…
If you’re thinking of a new business or still looking for the right target market to serve or in the process of repositioning your brand, consider the Solo Female Consumers seriously! Here’s why. As defined by global intelligence company MarketResearch and Packaged Facts, solo female…
Just when you think traditional mail is no longer relevant to your marketing initiatives, read this rather interesting and somewhat surprising study. According to International Communications Research (ICR), 73% of consumers favor mail over other available methods like e-mail when it comes to new product…
For a startup or a small business, marketing is the elephant in the cash register. Among all the other expenses – payroll, rent, utilities, equipment – marketing is the most difficult on the list. You cannot forego the essentials… you have no choice on rent,…
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