Is your small business in a slump? If so, you aren’t alone. Small business owners all over the nation are looking for ways to keep money coming in, but most tips seem to focus on the long term. The only way to get to long…
Marketing to college students and young adults of different age groups can be a challenge because it seems like each has their own sense of what they are looking for in a brand. Children and teens have such different preferences that there is almost no…
With the internet a ubiquitous part of life and countless nontraditional marketing methods available, many business owners focus on marketing through nontraditional means. This has led many to speculate that direct marketing as well as traditional marketing measures are obsolete. However, there is a place…
Although many claim that print marketing is on its way out, a new report finds that businesses are continuing to use the medium in increasingly savvy and modern ways. The catch is that many types of print marketing are now created to interact with digital…
Sometimes it seems like marketing a small business costs almost as much as marketing a huge corporation. After all, the small businesses are competing against the larger ones and often don’t have the same brand recognition that huge brands enjoy. However, small business owners can…
Internet marketing is an attractive solution for both online and traditional businesses. The internet seems to offer an endless number of places to get free publicity—if you could just figure out how! Indeed, internet marketing can be promising for businesses of all sizes, but it…
What is a sizzle reel? If you are a small business owner, you need to know the answer to this question. A sizzle reel just may be the most powerful branding tool that your business has ever had. A sizzle reel is also known as…
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