Small businesses have no lack of information. From the guy next door to almost every website on the internet, it seems that just about everybody has a few ideas about how you should market your business. However, some of these suggestions are no help at…
In advertising, companies want to put as much as possible into a small space, giving prospective clients a solid idea of who the company is and what it does. Logos and ad banners are great examples. There are however, a few pitfalls one should carefully…
Many books have been written about guerilla marketing, but few small business owners can define it. The same way a guerilla uses creativity to win a war, the small business owner can use ingenious and original methods to triumph over the competition. Here are a…
Merchandising 101: 5 Tips for Presenting Products So They Sell You have an attractive store, a winning merchandising logo, and products that can’t be beat. Why, then, isn’t anyone buying? It may be your merchandising. Merchandising is the art of displaying products in a way…
Tired of Paying for Advertising? Marketing and advertising can consume a sizeable portion of the small business person’s budget. Fortunately, there are ways to get the word out there about your business without dropping a ton of change. Here are five sources of free advertising…
Do You Copy? Five Tips for Writing Small Business Ad Copy That Sells Many business owners are tempted to write their own copy, but don’t even know where to begin. While most people are better served hiring an advertising specialist to do this for them,…
Many people outside the field don’t realize it, but most graphic designers are also experienced marketing consultants. These two fields are so closely related that there is a great deal of overlap in the duties and required skill set. In fact, many of the concepts…
Award Winning Logo Design Team