Business intelligence is about gathering information on current market situations, upcoming trends, and competitor activities. If you think this applies only to big companies, think again. A new survey has revealed that poor intelligence results to substantial losses: 58% of surveyed business executives admit that…
In this game called business, information is power. The more we know, the better our chance of surviving this competitive venture. We should exert extra effort to know what our competitors are doing. At the same time, we should learn to protect our startup idea.…
Some of the best business ideas started from gut feel and luck. In this very competitive period, however, we should go one step further to validate if there’s really a profitable market for our ideas. It’s time to do your market research. Some of you…
We have this popular dictum that excellent salespeople are made, not born. In reality, it is easier said than done. Some of us come from different technical backgrounds and don’t have much experience in selling. Others are introvert by nature and might not have good…
Sometimes, having a good customer service might not be enough to encourage customer loyalty. It is important to deliver consistent customer service. Consistency is one of the essential ingredients of success, regardless if you want to lose weight, attract more customers, or achieve any goals.…
One of the many ways to grow your business is to cater to a new demographic. It can be from one age group to another or from male to female market and vice versa. While a number of entrepreneurs rely on gut instinct when expanding…
Even if you’re managing your small business efficiently, there might be instances wherein you face negative publicity. It might come from an irate customer or from your not-so-friendly competitor. These things can easily damage your business reputation, shatter relationships with your customers, and affect your…
