What is organic branding? Contrary to the modern connotation of the name, organic branding has nothing to do with ecology or farming practices. In short, it is branding from the inside out. Rather than creating a small organic business brand and then changing the company…
Expanding is a tricky proposition for any small business owner. Do you compromise your current success to fund yet another risk? Do you instead enjoy your success while knowing that you could take it even further? For owners that are dealing with this difficult decision,…
Sometimes small business success comes at a time when the owner would never expect it. This was the case for Anita Crook, when an idea for a handbag organizer led to a multimillion dollar business in just years. In many ways, this is a classic…
