Branding Inspiration from JFK

In one of his famous speeches, John F. Kennedy, quoted a phrase from George Bernard Shaw: “Some men see things as they are and say why - I dream things that never were and say why not.’

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Simplicity Essential Standard for Logo Designs

If there’s one quality shared by famous logos and brands like Nike, Google, CNN, and MTV it is the simplicity of their designs. In the words of the great abstract expressionist painter, Hans Hofmann: “The ability to simplify means to eliminate the unnecessary so that the necessary may speak.”

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How is a mascot design created?

Traditionally a mascot design meant a character design for a sports team. It was separate from the school/university/sports team logo design. These days, a team’s mascot character is also used as the team logo. Then companies started using mascots or characters to represent them in trade events or in promotional campaigns. Now a days, some [...]

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Logo Design File Formats

When getting a logo designed, it is important to pay attention to the kind of files to expect and the files you actually get. Professional logo design companies usually provide the following types of final files for the logo designs they create: EPS, AI, JPG, PNG and GIF. What are these file formats, and how do [...]

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What is Sacrificed in a Cheap Logo Design?

A cheap logo design does not necessarily mean that they design is of poor quality. The design may be by a professional logo designer but at a lower price than most professional logo designs. A cheap logo design is also what you pay for. Logo designs take several hours of thought and inception. It may [...]

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