Power of the right tagline or slogan

Power of the right tagline or slogan

In today’s video I talk about the power of the right tagline or slogan for your business and the salient features of an appropriate tag-line or slogan for your small business. Using a few well known examples of brand taglines, I illustrate the importance of…




Green Lantern Outdoes Itself

Green Lantern Outdoes Itself

We have seen a lot of super hero movies find great success in the theaters. The Green Lantern looks to be another in that line opening in the number one slot with over fifty million in ticket sales the first weekend alone. We won’t comment…


Music Band Website Review

Music Band Website Review

There is always that chance of being ‘discovered’ by a famous music producer, but for most musicians, the road to success is a long and challenging one. Thanks to the internet and social networking, musicians do not have to sit and wait for their big…


Nonprofit Organization Website Review

Nonprofit Organization Website Review

This site makes a remarkable first impression; where many charities focus on the need (via sympathy-inducing photos and information), Head2Heart is a website that promotes instead how easy it is to make a meaningful difference in the world. Run by nonprofit organization Collyde, the website…


Keep an eye on your online brand

Keep an eye on your online brand

Negative feedback is one of the only constants of the small business world. If your company deals with people, you can bet that some of them will be unhappy, no matter how hard you try to please them. If your brand has a sizeable online…


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