A little while ago, Chadron State College approached Logo Design Works to rebrand their athletics logo. They had a Chadron Eagles logo that they were not too happy with and wanted a mark that would stand out. Inspired by the Simpson University Mascot that we created, Logo Design Works was the perfect choice.

Logo Design Works worked with the marketing director of Chadron State College and came up with stunning logo concepts based on extensive research into the Chadron State College Athletics team, their values and philosophy and the arenas in which the college team participates.

Chadron State College is located in western Nebraska. They had an official college logo that they were looking to rebrand with more of an athletic mascot “logo”. They were in RMAC conference, Division 2 NCAA and had used the Eagle as the mascot since the founding of the college in 1911.

Targeting Current Students, Alumni, Faculty/Staff, Prospective Students, Sports enthusiasts and Professional teams for recruiting and competing against the likes of New Mexico Highlands, Adams State – Colorado, Colorado Mines, Mesa State – Colorado Logo Design, Fort Lewis – Colorado, Nebraska-Kearney, Western State – Colorado, the new logo had to make an impact.

After we presented the committee with a bunch of logo concepts featuring some fierce looking eagles, the clients wanted to incorporate a “C” and the resulting design was finalized. Click here to read about the launch of the new logo on Chadron State College website.