The Chicago Marathon has been one of the world’s most prestigious marathon road races since it started 30 years ago.

This year, October 12, 2008 to be precise, it will don a new name and a new logo design heavily influenced by its main sponsor, Bank of America.

It’s very obvious that Bank of America wants to milk its investments in this much awaited event. For one, the official name now is Bank of America Chicago Marathon. Moreover, the new logo design features a bigger text size for the bank’s name compared to name of the event. Unlike in the old logo, the event is the center of attention.

Moreover, the familiar image of a male and a female runner is retained but the shade of green is edited so it will no longer reflect the brand identity of LaSalle Bank, the former sponsor which was recently acquired by Bank of America. To ensure total domination of this logo, the financial institution also added its very recognizable red, white and blue flagscape.

Judging how it controlled the logo, I would not be surprised if one day the name of this event will change to Bank of America Marathon.

Read [Press Release]

This entry was posted on Tuesday, February 5th, 2008 at 6:53 am and is filed under Logo Design News. You can follow any responses to this entry through the RSS 2.0 feed. You can skip to the end and leave a response. Pinging is currently not allowed.