Among thousands (if not millions) of logo designs created around the globe, it’s very strange that the CIA has based its “War on Terrorism” logo on Ghostbusters, a popular animated series in the 80s about ghost hunters.

Dubbed as the “Terrorist Buster” logo, it failed to earn the approval and more importantly, the respect of the online community. For one, they say it’s very amateurish and many people actually thought this official logo is just a BIG joke.

Moreover, some harsh critics find it very offensive considering the terrorist is black when the ghost in Ghostbusters’ logo is white. Also, the bayonet is said to be quite Islamic in shape.

In defense, a CIA spokesman says this logo has been around for six years and intended to symbolize “the determination and spirit of those who were working tirelessly to overcome what we still know today to be a truly dangerous threat”.

Logo Design 101

For those who do not fully understand the concept of branding and marketing in general, it is very to find this issue trivial. Indeed, the CIA is a powerful force behind counter-terrorism efforts. It is but proper that it reflects its true nature and stir fear among the enemies.

A logo design must always reflect the true “YOU” and your objectives. In addition, first impression really matters in this situation. If the general public can’t help but laugh or scorn at this Terrorist Buster logo, imagine how the real terrorists will react to this!

This entry was posted on Tuesday, October 30th, 2007 at 11:19 am and is filed under Logo Design News. You can follow any responses to this entry through the RSS 2.0 feed. You can skip to the end and leave a response. Pinging is currently not allowed.