Major League Baseball team Cincinnati Reds is going after the “moms” market with its third sports mascot named Rosie Red. This female mascot is the team’s weapon to entice mothers of all ages to bring their kids to this wonderful game.

Rosie Red will join Reds’ leading mascots, the long-time human baseball mascot Mr. Red and his furry companion named Gapper. However, she is still in development and might not be able to put up a show in the much-awaited Opening Day. Gapper is a very entertaining red and furry skinned mascot dressed in a “junior style backwards cap” and Reds Jersey. Mr. Red, on the other hand, is the true symbol of the team with huge baseball head, complete Reds uniform and a has a height of about 47 baseballs stacked on top of another.

Considering the waning interest in this sports, having a new mascot to refresh the image and strengthen its fan base is very crucial for this team. Aside from Rosie Red, the world’s oldest professional baseball team has also revamped its stadium and intensified its efforts on outreach or community programs. More than that, its celebrity players will also spend more time with fans as a way to build strong relationship.

Via The Enquirer

This entry was posted on Friday, January 25th, 2008 at 9:44 am and is filed under Logo Design News. You can follow any responses to this entry through the RSS 2.0 feed. You can skip to the end and leave a response. Pinging is currently not allowed.