August 3, 2008 | Category: Branding | Tags: Branding

The other day Brandon called us interested in our logo design service. He said that the company name was Dj Platinum Entertainment and the domain was djplatinum.com and they have been in business for 7 or 8 months.

This sounded good and I said that since they have already been in business, perhaps it was a better idea to actually retain some thing from the old logo when creating the new logo design.

Brandon then proceeded to tell me about his dilemma. He said that his target market and clientele was quite upscale and that the actual service they actually provided did not have much “DJ” element to it. He also said that he did not want his customers to associate the traditional notion of “DJ” when thinking about his service.

But because the domain had been live for almost a year now and was indexed in Google, he did not want to lose it and start all over again. I have seen this happening quite a few times where a company is afraid to change thief name because of a domain name.

I think companies ought to be bold enough to separate their company name from their domain name and devise a brand strategy to tie them together. We do the same. Our company name is Spellbrand and our domain is logodesignworks.com.

It is getting increasingly difficult to get a decent domain name and even more difficult to get that domain into the search engines. So after spending time and energy in promoting a domain it would be quite a waste to lose it because you want to change the company name.