Logo Client: Continuum Productions Inc.

Logo Category: Marketing Logos

Logo Design Style: Iconic Logos

Logo Design Used In: Oakville, ON, Canada

Logo Design Project Summary: Continuum Productions produce home & garden consumer shows (similar to trade shows, but for the general public). They strive to create fun, interactive, and professional environments where exhibitors (home interest companies that rent exhibit space and/or purchase sponsorships) get together with consumers who are looking for design ideas or to buy directly for their homes & gardens.

Targeting Exhibitors (home related businesses of all sizes), Sponsors (Corporate) and Consumers (buying public), Continuum Productions wanted a very clean logo design with no more than two logo colors, perhaps an icon, but not necessary. One request was to ‘play’ on the two (2) “u’s” in the company name “Continuum”. Another thought would have been to play off the idea of an integrated marquee tent to signify our “events” focus.

The important issue we had to keep in mind was that the logo was easy to reproduce with printers, and is reflective of the business (consumer events).

Our logo design came up with 5 unique logo design ideas including playing with the two “u”s in the name, a stylized iconic image of the initial “C”, a stylized sailboat design and an abstract icon of an “event tent”. The client finally selected the abstract iconic logo of the event tent and after a few minor tweaks we finalized the design.