Creating Tagline to Go With Your Logo Design
Can you identify the brands just by reading the phrases below?
Just Do It
Connecting People
Think Different
The Free Encyclopedia
A Diamond is Forever
Most of us can easily tell these are Nike, Nokia, Apple, Wikipedia, and De Beers. If you want to win the branding game, it is not enough that you have an appealing logo design. You should also create a catchy phrase that your customers can associate with your brand.
Whether you’re creating a new tagline or changing it to be more effective, you might want to use the following tips:
- Highlight your key benefits. In most situations, a tagline is just a creative and concise way of conveying to customers your key benefits. Capture the unique experience and emotions you want your customers to feel.
- Add your company or product name. Established brands have the right not to use this approach. However, this is very crucial for small businesses to increase the customer recall rate quickly.
- Maintain it. You should not use numerous taglines for different marketing campaigns because it will definitely confuse your target consumers. Success of a tagline is also dependent on your consistency and willingness to use it for a long period of time. Also, don’t forget to protect your tagline with a trademark.
You can also check the Lonely Marketer and Living Light for examples of worst taglines in market today.
