August 12, 2008 | Category: Daily Logo | Tags: Daily Logo, Writers and Publishers Logo Design

Client: Circle City Comics

Logo Category: Internet Logos

About the Company: Circle City Comics is a brand new entity that specializes in the retail of comic books and comic book archival / storage supplies. The target audience is primarily male, ages 12 and up. Kids generally get into comic collecting seriously during the ‘tween-age’ years, and there’s generally no ceiling to the age of collectors.

Client Requirement: Being that the company is called Circle City Comics, the client was afraid that it would be an incredibly boring logo to have a city skyline in a circle design just to accommodate the words in the name. The client wanted us to have complete creative freedom.

“I’m really looking for a logo that has pop while still being clean. Comic books are ultimately a fun industry, so I’m not terribly concerned with having a logo that a law office or insurance company would prefer. Have some fun designing this one! The one thing I can’t stand is when a logo is so convoluted that I have to work to make out the name of the organization. Bad fonts can also be a pain in my humble opinion.”