Client: Morse Insurance Agency Logo Design

Logo Category: Insurance Logo Design

Morse Insurance Agency is a full service retail insurance agency with a large book of business in the commercial and personal sides of insurance and accounting logo design. They have been in business since 1978 and are newly independent from Nationwide Insurance, so they are trying to redefine their company image with a new logo and tag lines. The owner’s chose the new tag line only a couple of month’s ago and really wanted to focus on displaying excellence, prestige and professionalism to their peers and customers.

Their target markets involves commercial fleets, service garages, restaurants, specialized field contractors (i.e. plumbers, electricians, landscapers), wholesale distributors, light manufacturers and retail businesses.

Some large competitors would be Brown & Brown insurance agency (local and national), local competitors are Sihle Insurance agency, Insurance Office of America, Lassiter – Ware, Risk Transfer, LLC (retail division only)and Insurance by Ken Brown to name a few.

Initial client requirement was anything that portays elegance, professionalism, trustworthiness. They liked the idea of combining a commercial building outline with house and car. logo colors listed above are not absolute, but what they had worked with in the past. Simple, clean lines.