Client Name: Darkpony Creative Studio
Logo Category: Graphic Design Logos
Logo Type: Iconic Logos
Client Location: Tennessee Logo Design Company
Project Type: Bronze Logo Package

Project Summary:
Innovative Web Solutions (Web Development, E-commerce, SEO, Web Applications etc.)

Target Market:
Industry (small to very large companies), Higher Education, Individuals and Public Sector.

Design Review:
As the name suggests, the client wanted an abstract looking, iconic and free flowing symbol of a pony, and that is what we provided him with. The icon is very brandable, and can standalone and still be recognised. We had to be careful not to create an association to equestrienne related services. To that end we made a free flowing icon of the pony with a hint of fire in it’s mane to indicate creativity and passion. The elements of the icon can then be used for various branding aspects such as on the website design, as watermark on the stationery design, on the brochure designs and other marketing materials.

The design also incorporates a bulls eye icon in the “O” of Pony to indicate that this company hits the mark when it comes to delivering design solutions to their customers. The client also suggested that the inspiration of the company name came from the “Dark Horse” phrase, which means “Someone who emerges to prominence; being previously little known”.

Creating animal and pets based logos is always challenging. Especially when the logo designer tries to create some thing unique and focused on the target market. Our logo designers take inspiration from reference photos and other context sensitive marketing information available online.