There is perhaps no field that needs marketing and logo branding as much as dentistry. Most people have negative feelings toward the dental field and dread making their appointments. A high quality dental logo design or for that matter any medical logo that follows basic principles of dental logo design will help potential patients feel more at ease, which makes them more likely to choose your practice over others. There are a few things a high quality graphic designer can do to make your dental logo more effective.

1. Choose calming logo colors. Color is the language of the subconscious mind, so your choice of colors will tell your patients a lot about your dental practice. Unfortunately, many dental offices are not saying what their clients want to hear. The most common color palate for a dental logo is white, red, and pink: the colors of the mouth. These colors tend to make patients feel agitated and upset, which are not the emotions you want your dental logo design to invoke. Other dental logos avoid the issue of color altogether by using black and white. In most cases, this can create a bleak and austere image. A dental logo design that uses calming colors such as deep blues and greens has been found to be more inviting to the reluctant dental patient, which makes it a perfect choice for a dental office.

2. Use an illustrative logo. This is especially important if your practice includes children. Most people feel intimidated by dental visits, and a text only logo will not do anything to relieve this anxiety. Having a friendly illustration in your dental logo will make your practice seem more welcoming. A friendly illustration could include happy people, animals, or rounded shapes. Nature scenes are also calming, although it can be hard to make these images fit the dental industry. Whatever illustration you choose, it is sure to be a benefit to your business. Illustrative logos tend to help with logo branding by allowing your community to give your business a ‘face’. Most people will remember a business with an original and appropriate dental logo design illustration.

3. Avoid clichés. In general, teeth and toothbrushes are over-represented in the dental logo industry. While a quality graphic artist can make even the most generic symbol new and interesting, your best bet is to choose a unique way of showing your field. A qualified graphic designer should be to produce several dental logo design ideas that fit your business and your community. This will make your dental logo stand out in the community and in the minds of customers.

4. Use it or lose it! Once you have a dental logo that you love, make sure it gets plenty of exposure. It should be prominently displayed on your brochure design, stationery, appointment cards, uniforms, and signage, but this is just the beginning. There are an almost infinite number of places to place your dental logo. The goal is for people to think of your logo when they think of your practice, and vice-versa. This kind of logo branding will make your business stand apart from your competition and keep new customers coming.