Logo Client: Eager Reader Club

Logo Category: Education Logos

Logo Design Style: Illustrative Logos

Logo Design Used In: Worthington, OH 43085

Logo Design Project Summary: Eager Reader Club offers literacy tutoring and enrichment services for children ages 3-8. Eager Reader Club does individual, partner and small group clubs. The enrichment sessions are fun, interactive and hands on for the children. Eager Reader Club does reading and writing activities, literacy games and projects with the children. The focus of the business is on the group sessions. The primary means of advertising is direct mailings, direct advertising, word of mouth, referencing, referrals, etc.

Eager Reader Club targets middle-Upper middle class parents of children ages 3-8 in central Ohio. One of the requirements was that the audience should see the logo as cute and picture their child as an ‘eager reader’.

The client also wanted to have a playful design with images of children characters of different ethnicity. The client liked the idea of the children being stick figures as well. The logo design team came up with 5 different concepts of drawings of children in front of a book. The client picked the one with the stick figures and after a few revisions we finalized the design.