Client Name: Advanced Urology of El Paso
Logo Category: Clinic Category Logos
Logo Type: Iconic Logos
Client Location: El Paso, Texas 79925
Project Type: GOLD Logo Package
Project Summary:
The client is starting a urology practice in El Paso,TX. They had just completed a fellowship training in endourology which includes specialty training in minimally invasive surgical techniques. The client wanted to offer this highly skilled and sought after service to local residents. Other similar clinics in the area are Rio Grande Urology PA and the client wanted an identity that set them apart yet retain a professional look and feel.
Target Market:
Typically older males with urological problems and other related issues
Design Review:
The client wanted a simple iconic logo related to urology. He also wanted to see logo concepts that related to landmarks in Texas (such as cacti etc). We came up with 8 different concepts showing abstract logos of kidneys, cross sections of tubes, a literal image of the urological system in the human body etc. The landmark related direction was scrapped in the initial phase itself. The client selected the above concept which shows an abstract icons of kidneys crossed by some modern looking swooshes. The idea was to indicate the advanced equipment and methodologies that the client would use to treat their customers. We also chose a very modern looking font to drive home the “advanced” idea.