Award Winning Logo Design Team
The AGEFICE, a body comprising employers within its Board of Directors, the General Confederation of Small and Medium Enterprises, the Mouvement des Entreprises de France, the Assembly of Chambers of Commerce and Industry and the Professional Union Artesanal, since November 1993 is located in France.
I am always intrigued by logo design that represent entrepreneur related associations or magazines etc.
The AGEFICE business logo design is a simple iconic logo shows the letter “G” that ends in an arrow pointing up. The “G” rests on a blue square and bits of it stick out.
I have tried to imagine what the letter “G” would stand for and what the arrow might mean. Of course there are the obvious attributes that come to mind when you look at an arrow integrated into a logo – forward movement, dynamic ascent, greatness, strength etc. But what about the letter “G”. Even in French the association name does not begin with “G”. Also, I realized that the association works with entrepreneurs and ensuring compliance with laws on vocational training, manages the contributions paid by entrepreneurs through URSSAF, determines the criteria for financial support for expenses related to conducting training activities, processes funding requests from it’s members and promote training as a tool for business development.
None of these activities could be represented through this rather weak looking icon. It actually looks like it was created back in the 80′s and was never updated. In fact the letter “G” looks frighteningly similar to the dreaded Papyrus font.
