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Entrepreneur’s Guide on Closing Sales

    

After finding the right business prospect, the next challenge for you and your salespeople, if any, is how to close a deal. At the end of the day, all your efforts are wasted if you fail to get that “yes”. Here are some tips to guide you:

The Bottom Line Approach

Start the meeting by stating how your customers can benefit from your products or services. In some cases, an upfront approach projects your honest intentions and this can easily gain the trust of your customers. Try to create a sense of urgency so they won’t have to look for alternatives. However, not all situations call for this method. Sometimes, you need to be indirect to gather more information.

Pay Attention to Cues

Be very particular with your customers’ verbal and nonverbal gestures because this indicates to you the appropriate time to close the sale. When they start asking for details about deliveries, payment methods, or free goods, then it’s time for you to ask for their commitment. Visit the Public Speaking Advantage to know the emotional meanings of our nonverbal gestures.

Assume Agreement

In some cases you need not ask your customers if they are willing to buy because that will give them a time to think things over. Instead, you go to the specifics right away by asking them how much is their first order or when is their preferred initial delivery.


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