Logo Client: eOutlet.net
Logo Category: Consumer Electronics Logos
Logo Design Style: Iconic Logos
Logo Design Used In: Mount Laurel, NJ 08054
Logo Design Project Summary: eOutlet.net is an online store that sells consumer electronics to the everyday shopper. eOutlet.net’s target audience is the younger crowd, ages 15 to 40 years old. The competitors included PCRush.com, ZipZoomFly.com, BestBuy.com, CircuitCity.com, Vanns.com, and Electronics-Expo.com
The client wanted the logo to be as attractive as the competition and be able to compete with the competition with out being similar. They also wanted a clean design that was modern and cutting edge. An important requirement of the logo concepts was that they were high tech and stylish.
Our logo design team came up with 5 different logo design concepts which included contemporary and modern designs using tech related imagery. A few of the logo concepts also has abstract ideas representing the online aspect of the business.
Coming up with a design that included references to electronics, the internet and the consumer aspect of the client’s business was a little challenging. We researched the consumer electronic market thoroughly to understand what the current brands were and how the logo design trends were. We realized that, the usual “web 2.0 logos” style was not the way to go with client. We decided to use simply yet elegant visual elements to convey the message.
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