ANV (A New View), one of our clients, was starting up an new Consulting/Coaching Business where they provide a variety of solutions to corporations around Sales Leadership and Executive Coaching, Mid Management Coaching, Motivational Solutions, Hiring Talent, Training, Team Building, Sales Conference Event Planning, etc in Golden, Colorado 80403. However, they are a bit unique in that they provide both tradional services and alternative approaches and a “A New View” into the tradional programs being currently offered today.

Servicing businesses ranging from approx. 50 employees up to around 5000 employees, the client wanted a fresh approach. Some thing that is totally different from the competition. The client did not want to associate any kind of human abstract icons to show team work or employees etc.

The client wanted a font based logo that did not have a separate graphic icon. They also wanted us to use muted colors. So our logo designer set to work on the project a little apprehensively since the requirement was highly restrictive. However, they welcomed the challenge and set to work researching the current motivational coaching industry to see the kind of branding taking place. What they realized was that most of the company logos in this industry were quite dated and looked unprofessional.

Of course the bigger companies did have good branding in place, as usual. It was the smaller businesses that lacked the polish and professional implementation of their logo designs. So, we came up a few concepts that were text based logo designs but were quite polished and elegant. The client picked the above concept and went straight for the final files with our further revisions or changes. The client felt that the design represented their unique take on the coaching business and felt it would help them create a successful brand.