June 4, 2007
| Category: Daily Logo
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Exim Software Logo Design
Located in London, UK, Exim Software is involved in developing and providing software solutions for marketing and publishing sector
Logo Category & Style
Target Market
They provide solutions to global organizations, typically to marketing departments (particularly Marketing directors and marketing managers)
Client Requirement
The client did not have a definte idea of what they wanted to see in the logo. They told us they were sick and tired of globes, arrows or over complicated artwork. They wanted something simple and effective.
I am sure you would agree with me that such a requirement is tough to fulfill. In the ideal world, a client is supposed to put some thought into their corporate indentity before they approach professional designers. This would help them identify their overall brand strategy.
Final Logo Design Concept
For the final concept the client selected this design where we tried to be very minimalist and came up with a cube and embedded “E” concept. To be honest, this concept did not have any hidden meaning. We tried to create an icon that was simple, easily brandable and elegant.
