July 8, 2007
| Category: Business Advice, Marketing
|
Improvements in transportation system together with technological advances like Internet, social networking, and VoIP created a world without borders. Globalization has finally arrived! This is the time to draft your global business strategies and take over the world.
According to Wall Street Journal Online, most entrepreneurs remain apprehensive about breaking international waters.
“International trade is intimidating to a lot of small businesses,” says Richard Ginsburg, acting director of the Small Business Administration’s office of international trade. But 96% of the world’s consumers, who command two-thirds of its purchasing power, are located outside the U.S., he says. “That’s inducement for anyone.”
Online retailers like Amazon.com and eBay are two best examples of companies capturing the global economy using the power of Internet. If the cost of international calls is a heavy burden before, Voice over Internet Protocol (VoIP) is here to bridge you anywhere in the world for free or very low fee. Embrace these new developments for your business and you can establish your global presence quickly.
Of course, there are also deterrents in operating on a global scale. Culture is one big factor you have to consider. A good marketing case is the introduction of a cola product named as Mecca Cola to capitalize on the anti-American sentiments. If you’re interested to expand to international markets, Anvil Media President Kent Lewis provides 9 steps on international marketing strategy as a starting guide.
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