Tactical Wear Online is a Tactical Police & Military Performance Wear and accessories company that wanted a cool looking logo design for their online store.

Their main line is Under Armour Performance wear designed specifically for Law Enforcement & Military personnel. They are adding additional lines such as Camelbak (Gloves, hydration systems) holsters etc.

The client wanted a stunning corporate identity that was text Based logo as well as a symbol based logo that had a High Tech, Abstract/Artistic and Cutting Edge look and feel. Since their their target customers are Police Tactical units, police in general, bike patrols, Military general, Military special forces, the client wanted an eagle or an army guy as the main icon which had a patriotic theme.

They were also looking for a colorful logo for the back of a shirt (portrait) and a left chest and hat design (landscape) with possibly a waving flag in the background and silhouette of armed police and military personnel.

We came up with a bunch of different concepts that included emblem and army patch like design sporting silhouettes of army guys, eagles, patriotic stars and stripes. The client was blown away with the variety of creative logo ideas that our logo design team came up with. The client chose a concept that had a silhouette of an army guy aiming through his weapon with a swoosh surrounding the design. Even the swoosh is a little dated, the client felt that their target market would appreciate this design more.

After the logo design was completed, we also create a flash logo animated version that the client currently uses on their website. The flash logo can be seen below as well as on their website.

After the flash logo was completed, we also created complete stationery design for this client.

No related posts.

Almost everyone wears jeans, and most of us have our favourite brands. Because this is an industry with immense brand loyalty, building a brand and a logo design that invites a following is a must. The following eight logos are well recognized in the industry… but which will win the Clash of the Logos?

1. Natural Selection Logo Design

The Natural Selection brand is based on Darwin’s theories of evolution, this time applied to denim. Natural Selection believes that only the best brands will survive the market, and this infuses the entire brand. The logo shows an old fashioned bird, one of the species that Darwin studied as a matter of fact, riding an old fashioned bicycle. The simplicity of the logo is reflective of the type of denim logo that this retro brand offers and also adds to the recognition of the brand.

2. Diesel Logo Design

The Diesel brand offers a far bolder logo design, with bright, popping red as the main colour. Bold white letters contrast against the background, while the tagline below gives an upscale touch. One of the main benefits of this logo design is that it is easy to identify in almost all sizes, and even from great distances. This makes it easy for customers to spot it both in the store and on people actually wearing it, which certainly has helped to build the brand image.

3. Dsquared Logo Design

The Dsquared logo design ties directly into the name with square lettering that has been rounded for a friendly feeling. A modern font creates a contemporary and distinctive image that is definitely congruent with the brand image, with several of the letters such as the Q formed in unique and interesting ways. The way the last letter has a small two on the upper right hand side ties into the name in a clever way. Simple black and white is a great colour choice for a fashion brand, but perhaps a little generic in a text-only logo.

4. Nudie Jeans Logo Design

Nudie Jeans has another text-only logo design, this time in a handwritten scrawl that ties into the fun and informal feeling of the brand. The name is easy to remember and sure to inspire interest, making it a huge benefit to the brand. Again we see black and white colour, which is beginning to feel a little cliché. Another disadvantage of this logo design is that it isn’t bold enough to stand alone on a small clothing label; the pocket patches instead use a more recognizable upper case N drawn backward. While this logo design is certainly relevant and attractive, we recommend that this brand adopt one logo can be used in all contexts.

5. Prps Logo Design

Prps may not seem like an exotic brand at first glance, but consider the mere juxtaposition of Japanese Jeans made from African cotton. The products are then sewn into American styles and given modern wear marks and frays in concordance with the current fashion. The result is a melange of culture. The casted Cupid combined with the tagline hint at the fashionably worn styles, while the classic writing implies old-time quality. In a surprising and yet relevant choice, the colour of the fashion logo design is a deep, denim blue.

6. APC Jeans Logo Design

The APC Jeans brand truly presents itself as a bold standard, with the simplest possible logo design. The writing is simple and thick, giving an imposing presence in black and white against a black background. Although this clothing logo design is highly recognizable, it is equally forgettable. The logo design does nothing to differentiate itself from the other jeans brands out there, which may just be a fatal mistake for the brand.

7. Allevol Logo Design

Japanese Jeans is all the rage among blue jean lovers, and it is also one of the hallmarks of the Allevol brand. The logo design of this company features a traditional Japanese plantation and denim factory, tying into one very important part of the brand. The logo design has words intended to inform people of the British design and Japanese construction that do into these jean products, while also adding to the general vintage feeling of the company. This logo is different from most other jeans logos, which is appropriate as the business itself is very unique.

8. Firetrap Logo Design

Firetrap has a slightly offbeat brand and a logo design to match. The black and white seen here is not so much a standard mark of sophistication, but instead has stark implications and the moody feeling of a black and white photograph. The jagged clack shape surrounding the wording appears to be some sort of tank or warship, giving an edgy hint of violence that is certainly confirmed by the tagline. The wording is slightly off centre, adding to the counter culture feeling that is so attractive to young people.

Who is the winner of this clash? APC Denim, Dsquared, and Nudie Jeans all use text-only logos in black and white, therefore missing out on a valuable chance to build their brand. The colour of the Diesel logo design is both eye catching and easy to spot, but the design is just a little too bland for modern tastes. The Allevol logo design is certainly different, but too complicated to work well in a variety of sizes and materials. While Prps and Firetrap both have a unique logo design that certainly suits their brand, the edgy images may be upsetting to much of the market.

This leaves our winner: Natural Selection. This logo design is unique and memorable, a true conversation piece. It is simple enough to work well on a small clothing label but detailed enough to be visually interesting at larger sizes. Best of all, it is directly relevant to the brand. Natural Selection is already a favourite among upmarket Jean lovers, and its interesting and unique brand practically ensures even more success in the future.

No related posts.

Writing Company Logo Design – Every company seeks to differentiate itself from its competition. Through varying marketing concepts, segregating the target demographic to serve each segment individually and of course making a strong brand image. Logo Designs of a company become icons which consumers can relate to and identify the company with. Here is a simple walkthrough of how one might go about creating a logo for a writing company.

The first step is to determine what the target audience is. In this case we will say the company specializes in writing original website content and is an independent contractor. The target audience of the logo are companies who look for professionalism, accuracy, and a high degree of readability. We will look at a fictional company called Archimedes writing.

Archimedes is the name of a Greek writer who was also a philosopher, mathematician and engineer who is considered one of the great minds of classical antiquity. The name itself conjures images of books and reading for many people. Because the company expects it’s clients to be well educated, it is assumed they would understand the reference (see writer logos).

We have a large base of ideas we could use for the logo. The company will want to stay with something that conjures the written word. The word Archimedes should be incorporated with a strong bold font. Because the logo will likely be on a website, it should work at different sizes, and should be distinguishable in each size.

So in short, the writing company logo design, for the sake of argument, is a sphere with the capitol letter “A”, over the top would be the word “Archimedes” and on the bottom of the sphere would be the name of the company. It would be plain, just black on an off white field, to represent parchment. The icon for the website would be simply the sphere with a letter A inscribed on it.

This image is one that is exact and professional, the type of image the company wishes to convey to the target market which is likely well educated and who know exactly the type of writing they require. The image is strong but not over stated, as they are a contractor or subcontractor who specializes in creating content for websites. They do not need an image for the public at large, hence an understated color scheme.

When the business interacts with prospective clients, they can put the writing company logo design on various office supplies they might give to prospective clients such as pens or note pads to keep their company name in mind when looking for a writing team.

For smaller companies the use of a logo is the mainstay of their advertising strategy. Usually these companies grow through word of mouth, gaining a following by their reputation alone. The only part of the company some can latch onto other than the idea is the logo. This logo has to say volumes about a company, because the company’s image is the logo.

Strong writing company logo design is great way of establishing their business image, especially when advertising budgets are small or non-existent. So keep that in mind when designing a logo, and remember for some people it will be the only thing they know about your company.

No related posts.

Website Music symbolism is a subject entirely too complex for a logo design blog, so I will not be covering that today. However the feel of music can be general enough that I believe that can get a good glance in a short post. Because website music is very personal the web design using it would have to be personal as well.

It seems apparent to me that there are at least two main ways to go about setting up a website using music. The first of which would be going from the ground up, picking a play list, going with a strong set of song that personify the meaning of the website. The second would be to build a website, and try a set of songs that would fit, seeing which songs worked and which ones didn’t until there was an appropriately long set getting your ideas across.

The first approach I mentioned, which I will refer to as the “bottom up” approach could be done in this manner. What are popular songs among the demographic? More importantly could be, what genre of website music is popular? There are numerous reasons for this the main one being, you do not want to alienate the target demographic of the website.

After the music type is established, what songs are popular? It may be suggested to stay away from those songs on your website. People of a specific demographic have likely heard those songs enough to have them memorized, and while that may be good for part of the play list, people generally like new music. Keep them interested with songs that may be new to them as well as a few they’ll recognize.

There are a number of ways to determine what songs are close in style to a given song. A suggestion is Pandora.com, they generally play music similar to the chosen band or song. There are also archetypes of music to choose from, though this could be a little more hit and miss. Find songs that both flow, and complement one another for this. Keep in mind the set list should be long, but not hours long.

Perhaps look at the albums you are drawing the songs from. What are themes that are present in all of them? What color schemes could be used to tie the song list into the rest of the web page? Ultimately these decisions will make the bulk of the web page, though the song choices will be more demanding than the other option for song choice.

Now let us delve into the other posted option, making a CMS website and choosing music for it. This option is more strait forward , but not necessarily easier. This approach can test the limits of how cohesive the web site is as a whole. If there are parts that work less well, this could be exaggerated by adding website music. Remember a unified structure is important to convey professionalism which is generally important.

When all is said and done web sites with web design music can be effective for strengthening a base of support. However the connection between music and product has to be strong. The web design music should create a feeling of connectedness with between the website and the audience, garnering a strong bridge of interest for the audience to cross.

No related posts.

Websites are always coming up with ways to get noticed, better advertising, maximizing Google searches, great website design, stunning logos designs and original web content. There are any number of ways to get noticed, but website original content has perhaps the most potential for keeping web browsers. Some website design examples of good original content are blogs, articles, or things your website produces like flash videos or games.

Blogs are very popular right now and only seem to be growing in popularity. This is in part due to people wanting to be heard, and people wanting to read something they agree with. Some people go out of their way to find website original content they disagree with just to argue. While others look to blogs for points of information.

Much like Newspaper articles, there are many different types of blogs. Blogs can take on any form desired, from informative to opinionated. The main difference between newspaper articles and blogs is that blogs are generally informal, where newspaper articles are almost always formal. Creating a blog is easy, and can be put anywhere on a website, though if the idea of the website is to have great web content, it might be best on the first page.

Writing can be taken many different directions in a blog. If the site is dedicated to music for instance, there can be various sections of blogs, each dedicated to a particular type of music. On the other hand, having one place where all blogs are can be daunting for potential readers, not understanding where they are organized will likely turn them off.

Flash videos have been popular internet distractions for some years. They tend to have a central theme on the website, which is conveyed through the videos. These videos can be used to great marketing success with YouTube and links to your website. This is becoming a popular strategy as both flash videos and YouTube grow. Flash logo samples is also a great place to start.

Newspapers have used articles for content for centuries. Very few websites have the payroll to keep professional writers on staff, so these are generally out sourced to get website original content. Sometimes the out sourcing is to people who have experience on the subject of the article, while others hire people who are experienced writers. See how newspaper logos are used to enhance the look and feel.

These articles are generally formal, as opposed to blogs and are seldom opinionated. The writing must be more strict that blogs, and as such, are generally a bit more expensive to produce. The respect of web browsers is, however the pay off. People enjoy a website they can take seriously and trust. Good article writing can play a key role in gaining a web browser’s trust. Read the top 5 tips for writing small business ad copy.

Web games and browser games are gaining popularity. They have been used with great success on social networking sites such as Facebook and Myspace. These games are interesting, fun, and generally have elements of freedom in them. These games should appeal to a wide variety of people. The games should not be overly simple, nor should they be overly complicated. Striking a good balance is important, so web browsers feel interested, but not frustrated.

When all is said and done, website original content is just one way to get recognized. But recognition is only half the challenge, keeping web browsers coming back is the other half. Great Original content, if done well can achieve both ends.

No related posts.

Bad Logos come in all shapes and sizes. Some are naturally better than others, some have unintended consequences and can be considered as bad logos. Designing logos is a long process where numerous designs are made thought through and remade, making a fine finished product. Sometimes these logos can convey a different message than the intention.

Most of us have seen a bad logo that may have had representations other than what was intended. Sometimes these work well, sometimes not. The intention and implementation can be different from time to time. A picture of a flame may inadvertently produce the image of a skull, or a slogan could have a double meaning. A good example of this would be “Steel Erections, We’ll Get You Up”. Another example is the London 2010 disaster logo.

While this may be humorous, because it is a contracting group, it could turn off prospective clients. Others on the other hand might find enough humor in the name and slogan to give the company a chance. This can be used in web design differently, as web sites can target an audience more specifically than brick and mortar establishments.

Websites with double meaning should be noted quickly and the name should be used strategically or not at all. Use everything possible in design to make the appearance of intention. The appearance of intention gives the website a more cohesive feel, and small jokes can be used, rather than dismissed by an audience as mistakes.

In bad logos however, if a second meaning can be found in the logo, be sure it conveys the same message as the original logo. When someone sees a bad logo, and a joke can be made about it, the joke will almost certainly spread across the internet. Being the brunt of a joke can garnish an amount of public relations but does not necessarily turn into revenue.

A few examples of poor logo decisions can be seen in any town or city and are usually a result of plagiarised logos. These are bad logos which are vague about the business, with a slogan that may or may not clarify the logo. If you cannot describe either the name or the business type from the logo, it is most likely not doing the job it was intended for. A few common mistakes can be trying for too much detail, making the logo’s intention unclear. Another major pitfall is too much color. It is suggested to stay with no more than 3 or 4 strong colors, being sure they do not blend together. Each portion should be distinct, remember this is part of an entire business image.

While a logo may be memorable, it may not be good. A logo is intended to give a feel and face to a company for people who are otherwise unfamiliar with it. A frog drinking a beer would be memorable, but if it did not enhance the Budweiser image which had been worked on for over a century, it would have failed in some instances. They set up the Budweiser frogs saying “Bud” “Wei” “Err…” which set up further use of the frogs as a logo, in addition to the Budweiser logo.

The point of this post in a nutshell is to get web and logo designers to think about logos from a consumer’s prospective. This should help when making decisions on bad logos as well as give a strong perspective for other kinds of marketing.

No related posts.

There are many iconographic images of animals in logos from Puma to the Cadberry Bunnies. An image of a company can be represented well with many animal inclusions to a logo. Speed, prowess, control, patients and even wisdom can be easily conveyed through animals.

For a great deal of human history, humans have somewhat anthropomorphized animals, giving them human attributes. I would like to discuss a few common ones just to get the creative juices flowing. But remember, these are not hard and fast or even international necessarily. These are general and apply broadly to the American audiences, though some may transfer to other English speaking countries well.

First I would like to discuss the owl. The owl has been renowned for its wisdom as well as its ability to understand the mysteries of the night. Owls see quite clearly in the night, if you want to steer someone through difficult of troubling times, that could be a strong reminder of you company’s ability to see what others cannot.

Bears have considerable power and strong protective instincts. But they are also cute and approachable thanks to the teddy bear. So a bear can be nurturing as well as strong or brutal. This depends strongly on presentation, do you need a cuddly bear, or perhaps a sign of strength and determination? Perhaps one of the best characteristics of the bear is that it is so adaptable.

Wolves have, for a long time, been a mysterious animal to many people. To those that are acquainted with them they are loveable curious creatures. But to those they who are not acquainted with them, they are ill omens, striking fear into the hearts of some. This again depends on the depiction of animals logos, so be careful, because this one can bite back if not handled with care.

Cheetahs are paragons of speed and movement. They are known widely for their speed, being the fastest land animal and fastest non-flying animal. If you are selling something where speed counts, cheetahs are one of the quickest recognized for speed. Cheetahs also have a fun color scheme that can become part of the pets logos.

When being regal counts Lions are quickly recognized, they are the royal animal of England. They usually represent dignity, power, justice and ferocity among other things. Lions have a strong response in our culture because while we dislike admitting it, we were once an English colony and as such have strong ties or respect to the lion it would seem. Of course you may not use such designs for animal farm logos such as the Celtic Ridge Farm Logo.

The last animal symbol I will go into will be the Dragon. While it is widely regarded as fantasy, the dragon still holds a great deal of power in a great deal of our hearts. This can be represented in a few ways much like the rest of the animals that have been covered here. Primarily it represents power, pure and simple. There are very few things that stand in the way of a dragon, it achieves it’s ends period. Three is also a great deal of wisdom and knowledge associated with the dragon, they are intelligent and extraordinarily long lived. Also read about how Animal Planet unleashes wild logo.

These should give you a few good ideas of where you may like to start if you decide to incorporate an animal in your logo design. Remember these are just suggestions you can use whatever animal you want from a ferocious bunny, to a goofy dragon.

No related posts.

When creating a web site one of the main concerns is the ease of use. Most people have gone to a website design they heard about from a friend or coworker and been confused by the poor organization or structure of the links. The content may have been worth the work, but the site would likely have a stronger following if people could find what they were looking for with greater ease.

Web audience can be a little like young children. They like things that are both exciting and strait forward. Keep the web design simple so that people don’t have to think about the browsing of the site, they can think about the content instead. Creating a site that is interesting and exciting but not easily navigated is tiring for the browser and takes the emphasis away from content.

Suppose some one did an internet search for rare book collecting and was greeted with five very promising websites. The person clicks on the first link and finds the site very interesting. Enjoying the lay out he begins to looks through the site but the listings for the particular books he is interested in are not easy to find. After about two minutes he leaves for another site.

That is a scenario that can happen to any type of website, large or small. Web audience want things to be quick and easy. They turn away from a site that they have to put real effort into going through as a normal rule. This of course leads to lower revenue.

Shoddy website design may sound like a great way to save a few dollars, but ultimately it will cost both time and money. Poor website design due to time constraints seldom saves money in the long run. This is because web users, after checking out site they may be interested in, will not go back if the site does not run well.

A few things that quick and shoddy design can do to you are as follows. First, incomplete content drives most people crazy. When we click on a link, we want it to work, we strongly dislike “Web Page Under Construction” the same way we dislike road construction. So prior to site launch, make sure it all works properly.

Second, people are impatient. If you put out a deadline for a new area of a website, make sure it is as close to that date as possible. If it isn’t, be sure to have an acknowledgment which is plainly visible. An incredible annoyance is to check out a new site, click on a link that says “Coming May 23 2008” sometime in 2010 and see the “Web Page Under Construction” page.

Lastly I would like to address cheap looking pages. It’s fine to have a family page that is very simple and strait forward, nothing fancy or extraordinary. On the other hand, if this is part of your business strategy, it should look like every pixel has been placed for a specific purpose. There are millions of websites out there, many of them going after your audience, so make your stand out.

In closing I would just like to comment that it doesn’t matter what type of site you are constructing, if it’s for making money make sure you would shop there first. That is in the end, what matters, that we are proud of our work.

No related posts.

Logos are among the more interesting parts of a company’s image. Logos brand a company, they emit its core values and most of all give a look and feel to the company. Each part of the logo design is useful, the color, the lines, the general shape and size can all give a logo different feels. The logo is the company, if you keep that in mind, you should be hitting the target audience pretty strongly .

As it has been asked in this blog numerous times, who are you going after and what are you selling? If we suppose that the site is selling high end men’s shoes, we can cut out high color and stylization for something with a stronger, more conservative look. Browns are perhaps appropriate in this case, generally high end enterprises stay very bold and very dark, against white, or near white backgrounds.

In high end cases it might also be profitable to incorporate the name of the site with the logo. Keeping in the conservative style that has been suggested, a strong bold print may be good here. Because the internet has a lot of white space, perhaps a strong off white as the backdrop would be good.

Subtle differences like a backdrop for the logo are great ways any website can set its logo apart from the massive fields of white. White is so common, it seldom gets attention. Bringing attention to the logo is a tactful manner is usually a great way to keep a website or company in mind.

On the other hand, if a company is trying to reach a younger audience, perhaps they sell used video games. Gamers are used to being assaulted with various ads, and dislike them heavily. That being said, things that are not flashy don’t get attention.

One suggestion could be to make a border around the web logos that catches interest. This being a spring board, using a complimentary color to offset that (red boarder with green logo, blue border with yellow logo etc…). These colors please the eye together, making a logo more effective.

Secondarily, if the market is gamers, it can be said, they like exciting, dynamic visuals. Incorporating these types of shapes in gaming logos are rather easy. The Roman alphabet we use gives us a lot of angles to play with. These are great for showing the kind of intensity that gamers could be interested in.

At the end of the day, it is important to create an image that conveys your specific message. No matter how much work and thought you put into a logo, it can only work if it is directly correctly. This comes from understand the target audience or target market. Design the logo for them and if it doesn’t work, design another one.

No related posts.

Rebranding success story can be a great way to generate new interest in an old product. Logo Designs or emblems can often date products, companies, or sports teams. When interest flags a revision of the entity’s image can generate new business or interest by adding excitement both internal to the entity and externally.

Color choice can be key when re-branding. Older images have color schemes which correlate to what the market felt for the shapes and colors that were chosen, now they serve only to date the logo itself. Because how the public sees use of colors in logo design changes choosing new colors can represent the ideas of a company in a new way.

Shapes as well as line design seldom change in the minds of the public, but when redesigning a logo or icon, it is important to make the entire piece work together to one end as seen in the top 10 logo makeovers. Keeping in mind the core ideals of the entity, the new logo should bring to mind the essence of the entity’s mission statement both internally and externally.

There are a great deal of success stories for rebranding logos. The Denver Broncos redesign their logo in 1997, they saw increased interest in merchandise for instance. The former Denver Broncos logo was dated feeling and proved that logo redesign need not be radical. Having no energy from the mostly orange uniform and helmet, after rebranding the actually play of the team may have changed, but the way the play was perceived changed. The logo design team felt more modern after its rebranding, giving it a relevant feel, which the fans seemed to receive very well on the whole.

Coke rebranded itself for a time in the 1980s from the long cursive letters to the simple Coke text for time. They also “updated” the flavor of Coke to something more akin to Pepsi, in an attempt to grab market share. This attempt failed, and Coke-a-Cola drinkers seemed pleased when the classic flavor came back.

In Coke’s case, it rebranded to try for an updated feel. If Coke had not rebranded the Coke “classic” to the newer Coke, then it may have done even more harm to the company’s reputation. This event has been almost entirely forgotten now, because Coke was able to return to their “classic” taste and win back its original market share.

Logos can also be a great way to influence public opinion. If there is an event that an entity would like to put into the past, both new management and a new logo create a sense of a “fresh start”. This has been used for decades to recover from poor public opinion.

In the end, re-branding with a new logo can create some great public relations. This can be used as a springboard into more public interest. This then transfers into more interest as well as likely revenue. However, when re-branding be sure to research your target demographic in depth to have the strongest effect possible and avoid the top 5 rebranding mistakes.

No related posts.

A great logo can make or break a new website. Recognition is an amazing tool for reaching prospective user. This can help incorporate a mission statement as well as core values into a small easily recognizable blip. Good logos can essentially be free advertising, tying in everyday events to a website. A few examples are: Google, Facebook, Twitter and Yahoo.

These are at the moment leading websites, with incredible recognition, and following suit with industry leaders has been a proven model for success for businesses for at least most of the 20th century as well as the 21st century. First the success of these businesses have been built on their ability to be both recognized and remembered, due in no small part to strong logo placement.

Building a great logo is not a process which can be rushed. The first step in logo building is deciding who is being targeted by this logo. What are the uses of the product, and of course what is the intended feel of the website. When setting out to design a logo, color choice is often a first step, then incorporating shapes or letters.

Remember when creating a logo ask yourself ”who are the industry leader for your website?” If you would be creating a social networking site for a specific demographic, there are two questions to be asked. First, what are interests widely held by the target demographic? What are themes that are generally well regarded within the targeted community.

Industry leaders have put out logos to enhance recognition. This recognition can very easily turn into revenue. This approach has been used for decades by generic companies and is called product placement. In grocery stores this in achieved by placing your product close to industry leaders, and only have a subtle difference from an industry leader. Western Family Foods has used this to become an industry leader in generic food products for decades and has seen strong success.

Bing has had a strong add campaign recently, incorporating its name into its logo to enhance product recognition which is the basic reason for a logo. Google.com has had its name and color combination of blue, red, yellow and green as parts of its logo. Their logo has become recognizable enough that they have been able to spin off a second smaller icon logo using its base colors for products such as Google Chrome, their web browser.

Following industry leaders is an excellent tool for an up and coming website, but at a point a new website needs to differentiate itself from other websites. Using a generic looking logo can doom a website to only a small following, gaining little new interest after its initial startup. Consider this, what separates your website from others who are after the same demographic.

After a few considerations and strong color choices, a logo should begin to form in the minds of its creators. Most importantly though, consider many options for logos and see how these logos effect a prospective audience.

In the end, market research is not replaceable. Before deciding on a logo, have several choices and ask people you know who may correspond to the target demographic what they think. Ultimately there is no replacement for good market research.

No related posts.

Many websites enjoy having bright colorful banners, exciting flashing text, flash videos playing constantly, flash logo designs or even ads disguised as fun content. But how much is too much? How many things are the intended demographic going to pay attention to? What are the types of ads that will grab a demographics’ attention in a website design? All of these things play into one thing, the success of a website.

Using the Google model, we find that a few targeted ads which are discreetly placed in almost every conceivable screen can generate great revenue. However, if you want to grab the attention of your intended audience with flashing banners, great prizes or exciting content, this is likely not part of your strategy.

When it comes to making things exciting, there is only so much a person can handle. We are bombarded by flashing lights all over the internet all promising exciting results. These have worked well for Myspace, but how much is too much? The first question may be, how much is the intended audience able to perceive?

If an entire page is covered in flashing banners and logos it would of course the difficult to navigate. If the page is plain, the content and ads all in neat logical places it would be quite dull. So, how many exciting things should be on the screen at any one time. First place yourself in the shoes of a consumer. Look at your webpage, with one very interesting piece, your eye will almost surely be drawn directly to it. How about if you have two per screen? There should probably not be more than two.

The reason for the suggestion of two, is that the eye will be drawn from one to the other, and if the line is draw correctly from the first to the second, then the eye can be drawn from there to the content of the page. The first should likely be more interesting than the second, giving an initial interest in the page. The second should be a considerable amount less interesting, bridging a gap of ocular interest between the first banner and the content.

It is important that the target demographic should be able to easily navigate the page. If may want to make a strong artistic statement with the webpage, but doing so at the cost of functionality is likely a poor decision. Functionality on the other hand should never over rule at least some artistic flair. Web sites that are very easily navigated but are otherwise incredibly plain, tend to hold very little interest in most demographics.

In the end, it is your decision on how many banners to put on your website, and understanding a demographic is key to this. Understanding their interests and how web savvy they are may determine how the banners are placed, and how the web layout is designed. The key is to keep interest without losing confusing the audience.

No related posts.

For web sites and web designers a strong logo design which conveys the heart of a website’s mission statement is an integral part of branding through you website. This logo varies greatly depending on the type of website design and the target demographic. However, understanding the dynamic of the logo itself is important.

When designing a logo for a website, it must convey the intention of the site, and appeal to the target demographic. The importance of the logo is itself dependent on the target market, some groups responding in a stronger manner than others to logos.

The logo design itself can direct attention away from content or direct attention away from navigation if the logo is dynamic and interesting itself. In such cases it is important to place the logo in both a recognizable position and allow the logo to draw attention to content or navigation.

Using a logo design to direct navigation can be a useful tool in web design, as the eye has certain patterns it tends to follow. With strong use of lines, beginning with a dynamic logo, one can direct attention to content or navigation, using a dynamic logo as an eye’s starting point.

In art, the center of the picture is very seldom used as the focal point of the piece, because the eye will trapped at only the center, rendering the rest of the picture or piece uninteresting. By offsetting the focal point and strong use of line, artists have been able to use strong focal points for a picture and in conjunction with line have created pieces where they eye may be directed in a specific sequence.

In cases where a less dynamic logo is used, it may be the focal point of a web page layout. This is because it does not strive to attract the attention of the reader’s eye, it is only an icon to represent the web page. In which case the use of line is no less important, but used in a more direct manner to encourage the eye to move through navigation or content.

With very simple logos or icons they can be placed as if they are letter headers, giving a more professional look and feel to content. When used as letter headers logos or icons can give a websites mark of approval to content, and if they reputation of the website is strong, readers may have a sense of security regarding content. This is sense of security is do both to the website and the strong recognition of a highly professional logo.

In summation, logos being an integral part of web marketing, can be used both as artistic statements about the site, or for strong professional recognition.

No related posts.

In advertising, companies want to put as much as possible into a small space, giving prospective clients a solid idea of who the company is and what it does. Logos and ad banners are great examples. There are however, a few pitfalls one should carefully consider, namely clutter.

Clutter is an advertising term for when there are too many eye catching pieces all competing for attention. An excellent example of this is Myspace, where there are so many advertising logo designs and banners that the eye has a difficult time differentiating them. Though there are many ads many of which are targeted to a specific user, these are caught up in the larger whole of just another advertisement.

Targeted advertisement has been one of the strongest revenue producers for the internet, sky rocketing companies such as Google.com. Google has had so much success in large part because of the ad placement it has used. As opposed to websites such as Myspace, who have used as much space as possible for advertisements, Google has taken a much more fine tuned approach.

Google has used its Google ads sparingly, not interrupting the web users experience, while still placing strong ads. The unobtrusive nature of these advertisements has garnered a great deal of respect for Google and its business practices.

Facebook is gaining popularity likely because it does not have the incredible amount of banner advertisements, unlike Myspace. Facebook have used a very simple and elegant targeted advertisement approach. Facebook only has a few advertisements easily distinguished and recognized. These simple targeted advertisements make it easy for the advertisement’s audience to decide if they are interested in the advertisement at all. Read more advertising tips for your small business.

Google and Facebook advertising models lie in stark contrast to the business model of websites such as Myspace who use clutter and a constant stream of advertisements to clutter web pages with advertisements. The human eye can only recognize so many advertisements in a given setting. These causes a mental block in the intended audience, making then irrelevant to consumers.

If there are too many advertisements vying for attention, they can easily become lost. This can result in throwing good money after bad, replacing content with advertisements, driving business away. People dislike advertisements as a general rule, and dislike places where advertisements are more prevalent than content, so striking a balance where advertisements are noticeable but not taking up a web page is important.

Advertisers pay better when they receive more hits. Cluttering a page with banners and logos can overwhelm a prospective audience, because it is difficult for them to navigate around them. Imagine that there are two good websites, both of which have excellent content, but are in roughly the same category. Taking the prospective of a possible user, we would choose the one less difficult to navigate. Ad banners with flashing lights, big bright captions, and promises of great prizes can easily take away from the content relevancy. This forces users to turn off their receptivity to any advertisement, resulting in lost revenue.

Ultimately the industry leading websites have opted for less advertisements which are better targeted garnering a higher degree of loyalty from users.

No related posts.

A little while ago, Chadron State College approached Logo Design Works to rebrand their athletics logo. They had a Chadron Eagles logo that they were not too happy with and wanted a mark that would stand out. Inspired by the Simpson University Mascot that we created, Logo Design Works was the perfect choice.

Logo Design Works worked with the marketing director of Chadron State College and came up with stunning logo concepts based on extensive research into the Chadron State College Athletics team, their values and philosophy and the arenas in which the college team participates.

Chadron State College is located in western Nebraska. They had an official college logo that they were looking to rebrand with more of an athletic mascot “logo”. They were in RMAC conference, Division 2 NCAA and had used the Eagle as the mascot since the founding of the college in 1911.

Targeting Current Students, Alumni, Faculty/Staff, Prospective Students, Sports enthusiasts and Professional teams for recruiting and competing against the likes of New Mexico Highlands, Adams State – Colorado, Colorado Mines, Mesa State – Colorado, Fort Lewis – Colorado, Nebraska-Kearney, Western State – Colorado, the new logo had to make an impact.

After we presented the committee with a bunch of logo concepts featuring some fierce looking eagles, the clients wanted to incorporate a “C” and the resulting design was finalized. Click here to read about the launch of the new logo on Chadron State College website.

No related posts.