Increasingly, hospitals and other healthcare industries must be run like any other businesses and need hospital logo. Indeed, a hospital logo is a corporation and should be managed according to best business practices order to be successful. Part of being a corporation is having a coherent and professional corporate identity package, complete with a hospital logo. Many hospitals wisely hire out this important process to marketing consultants and graphic designers. There are a few things that experienced marketing consultants will consider when developing a hospital logo.
Community. A hospital is an integral member of the community it is serving, and the medical logo should express that. Whether your facility is located in a small town or a large metropolitan area, the community you serve should be the first consideration in every decision you make, including your hospital logo. Marketing consultants are experts in this and can help you make sure your corporate identity package doesn’t alienate the very people you are trying to reach out to.
Caring. No one wants to get medical care at a place that intimidates them, but this is an unfortunate reality for too many modern people. Hospitals are seen as unapproachable and consuming, and a
with too much text and not enough emotion, patients will likely feel even more apprehension as they walk through your doors. On the other hand, if your clinical logo has a friendly feel, such as by incorporating shapes and/or colors that soothe the general public, these same people will be more likely to trust you when health problems arise.
Mission. What is your hospital’s mission? Whether your hospital specializes in serving the underprivileged or in providing top-notch care to the elite, your mission should be reflected in your hospital logo. Are you about caring? Your hospital logo can portray this by using warm colors, rounded shapes, and friendly objects such as people or animals. A more business-like approach would require crisper shapes and more prominent text. This is another area where marketing consultants can help craft a health logo and corporate identity package that accurately represent your institution.
Cornerstone Programs. Some hospitals have cornerstone programs for which they are widely known. If this is the case for your organization, you should reflect this either by incorporating those themes into your hospital logo, or by having a logo designed for those programs that coordinates with your hospital logo. It’s important to showcase your strong points without detracting from the unity of the whole, and your logo should accomplish this.
Aesthetics. While meaning and information are important, an ugly hospital logo won’t be any help at all. Your hospital logo will have to be displayed on everything from bills to linens, so it had better be both attractive and timeless. Similarly, the color scheme of a logo is often used as the decorating scheme in the facilities used by the organization. Marketing consultants can help you develop a hospital logo and corporate identity package with both elegance and staying power.