As seen in the top 10 florist logos, flower logo designs are quite difficult to get right. The flower logo design should be elegant and eye catching at the same time. In the crowded marketplace of online flower delivery, it is quite a challenge coming up with a flowers logo design that would stand out with out being brash or cheesy.

For this client – First Class Flowers logo design, we came up a unique and elegant solution to tie in the notion of flowers that can be ordered first class and come up with the full first class treatment.

First Class Flowers is a online company intent on providing a first class flower delivery service specifically marketed to young professionals who have an interest in mileage points and travel. The target area would be New York, especially Manhattan. Unlike the usual online flower service, First Class flowers goes beyond just sending flowers out and includes tying air miles reward points benefits. Since the target market was young professionals who fly frequently, the client wanted a semi-serious design that exuded elegance and upscale.

We had already done some work for this client in the past, specifically creating flower shop logo designs for other flower deliver websites that the client owned. This particular project however was more challenging than the rest. The client initially wanted a tie in to an airplane to hint at the reward points idea. We came up with a few designs that had flowers and airplane outlines. However, as the project progressed, it was clear that having an airplane in the design was not such a good idea since the message looked confusing. So, we dropped that idea and started focusing on the “first class” theme which represented the first class mail service as well as first class seating on an airplane.

So we came up with ideas that included postage stamps, abstract airline related imagery and flowers. The client selected this design which has a postage stamp with some flowers on it framed by a date stamp that had flowing lines to indicate air flow or air travel. The muted colors and the professional font completed the design.