January 18, 2008 | Category: Logo Design News | Tags: logo design tips

In the latest study sponsored by Unilever, the front-of-pack logo is found more effective in aiding consumers find healthy foods in the supermarket, compared to the standard guideline daily amounts (GDA) system usually listed at the back of the packaging.

Obviously, a simple logo stamped on the front of the product has an edge over detailed information at the back because most shoppers do not spend much time reading information about a product. Moreover, its purpose is quite similar with the controversial Alaska Grown logo (see Alaska Logo Design)for it helps enhance your brand’s reputation and boost sales as a result.

Given this advantage, food companies led by Unilever have launched the Choices logo to help consumers find healthy choices quickly in accordance with the international dietary guidelines. The logo features a blue circle with a rising golden sun over the big blue check mark. It is also open to all food manufacturers and retailers in more than 20 countries worldwide.

Choices front-of-pack logo is the answer to the big problem in food industry – lack of straightforward information. Even though most people like to eat healthy foods, the information provided on products is oftentimes too technical for the average consumers. Now, the Choice stamp makes it clear, simple and very effective. Its website Choices International Foundation provides additional information for those consumers craving for more information.