September 16, 2008
| Category: Daily Logo
| Tags: Daily Logo, Retail Logo Design
Logo Client: Gift Wizard
Logo Category: Retail Logos
Logo Design Style: Illustrative Character Logo Design
Logo Design Used In: London, UK
Logo Design Project Summary: GiftWizard is a web site that helps people come up with gift ideas. So the name GiftWizard is meant to suggest a wizard that helps you think of gifts. Targeting 16 to 80 year olds, the site would appeal to all UK internet users.
The client wanted a simple, non fussy logo design. It should be fun, quite bright and friendly. If a wizard was to be included as part of the image, which the client was keen on, then he should look friendly and quirky. However, if it is possible to incorporate the gift and wizard graphic elements into the text itself, so the text becomes the entire logo, still keeping the text clear, then this would be the ideal requirement.
Our logo design team cam up with a few different logo design ideas including the classic character of a wizard, a wizard’s hat logo design, a silhouette of a wizard design and an abstract magical design. The client picked the classical wizard character design and we tweaked to be quite friendly and cute.
In projects like this, where the requirement borders on being a mascot design, we decrease the number of logo concepts we show the client because it would take a lot of time and effort to create 4-6 different logo concepts of a highly illustrative character. Alternative we recommend the client to our mascot character design package.
