October 8, 2007 | Category: Logo Design News | Tags: logo re-design

Last week, the Republican National Convention (RNC) officials unveiled its 2008 official logo. The circular design features the silhouette of a triumphant elephant, a Party symbol dating back to 1874, along with the names of the host cities of Minneapolis and Saint Paul.

If we rely on the opinions/comments coming from different blogs and websites to gauge the overall appeal of this new logo, then we can fairly conclude this new logo is a complete disaster. One doesn’t have to be an expert designer to pinpoint the wrong points. Here are some of the worst comments around the Web:

The Daily Kos says it’s not an extremely clever photoshop job and the elephant seemingly humping “2008” suggests that they (the Republican) will go for a “Still screwing the country in 2008″ theme. Among the 554 comments received by this post alone, I found this very amusing:

Total roadkill. It really does look like an elephant that just got ran over by a truck and is now splattered and dazed on the ground, covered in skid marks.

Colin McEnroe of The Hartford Courant, the country’s oldest newspaper in continuous publication, said this is your elephant on drugs.

Wonkette.com, a blog that details the goings-on of the political establishment in Washington, DC, thinks it’s a sort of zonked-out rampaging blue elephant — about to crush 2008 itself beneath its gigantic front legs and staring in starry-eyed horror at its bland sans-serif cage.

Eunomia can’t help but ask these questions: Is the message of this logo that the Republican Party is drunk (the stars)? Depressed (hence the blue)? Insane? Perhaps the message is that the party’s being chopped to pieces, or gradually erased from existence and disappearing into the background?

The message is very clear and simple – your logo reflects the personality of your business or organization. Though this may not heavily influence the 2008 elections, a logo design must help build your credibility as an organization.